Instagram releases Restyle: new AI editing options for photos and videos

With Instagram Restyle you can easily remove, add, or change elements in your gallery using simple prompts and preset effects.
October 27, 2025
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Instagram has announced additional features within its application. This time, new tools powered by artificial intelligence appear to edit photos and videos with Meta AI through simple prompts.

Did you have toast with butter for breakfast, but it does not appear aesthetic enough to gain more followers? That is not a problem, as you can transform it in a matter of seconds into a matcha coffee accompanied by avocado toast with ham and eggs benedict. In your reel, do your early morning eye bags appear too obvious? No worries, with a simple instruction, the AI will make you look like a Hollywood star.

In this article, we shall explain how this new form of editing works, which is already available in Instagram Stories.

This Is What You Can Do with Instagram’s New Features

Instagram has now integrated the “Restyle” (“Redesign”) function, which allows you to modify photos and videos using generative AI. Some of the things you can do include:

  • Remove: eliminates unwanted elements from the background.
  • Add: enables you to insert new items, such as a crown, a puppy, balloons, or whatever may come to mind.
  • Change: ideal for altering aspects of an image, such as the hair color or the entire background.

Additionally, predefined effects are included for those who do not wish to write a prompt from scratch: you can apply styles like “biker jacket,” “watercolor,” or even transform your video into a snowy landscape or a volcanic eruption. All of this is possible without the need to use external applications or have advanced editing skills.

deleting elements with instagram restyle

How to Use the New Feature

To begin utilizing this new editing capability, you simply need to follow these steps:

For photos:

  • Press the “+” symbol on your profile and select an image.
  • Tap the redesign icon at the top.
  • Choose between Add, Remove, or Change.
  • Type what you would like the AI to do (for example: “add a crown above the child’s head”).
  • Or utilize one of the effects displayed above the text bar.
  • Once you are satisfied with the result, tap “Done” and share your story.

For videos:

  • Select a video from your gallery as if you were going to upload it to your stories.
  • Enter the redesign mode.
  • Choose a predefined effect.
  • Click “Done” when the generation process is complete.

And if you wish to invite your friends to do the same, simply add the “Add Yours” sticker. They will be able to apply the same style to their own photos and join the trend.

If you see a redesigned image with an Add Yours sticker, you can click on it, select an image from your gallery, and then publish it. Leave the sticker activated so that more friends may join the trend.

Some Examples of Use

Here are a few ideas to help you take advantage of these new features:

  • Travel photos: remove tourists from the background or change backgrounds, combining people with landscapes.
  • Birthdays or celebrations: add balloons, confetti, or a crown to the birthday celebrant with a simple prompt. You may even add people who were unable to attend.
  • “Sweetened” selfies: digitally change your outfit to create different styles, modify backgrounds, change items with which you interact, add friends, and more.
  • Videos with effects: turn an ordinary scene into an underwater universe, add snow or fire, or alter the background for a futuristic one.

And if you are seeking even more professional results, the key lies in writing detailed prompts. For example:
“Add a black leather jacket, with studio lighting and a background in purple tones, in a cyberpunk style.”

For that purpose, Instagram recommends including aspects such as:

  • Subject: “add a crown above the girl’s head.”
  • Lighting and mood: “add dramatic lighting,” “with only paparazzi flash.”
  • Composition: “in the lower left corner,” “in the background.”
  • Style: “make it photorealistic,” “in film noir style.”
  • Location: “in space,” “in Paris.”

Photo: Instagram

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Content Manager in Marketing4eCommerce

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