Campaigns

Amazon DSP Advertisers will have access to Netflix’s premium advertising inventory

Starting in the fourth quarter of 2025, advertisers using Amazon Ads will be able to purchase advertising space in the plan with Netflix ads.

María Bastero - September 11, 2025

Amazon returns to Google Shopping, one month later

Amazon is publishing ads again on Google Shopping internationally... except in the United States. Why would they make this (risky) move?

Rafael Sotelo - August 27, 2025

Get your eCommerce ready for Christmas Season now

Mailchimp has identified seven phases in the Christmas campaign, differentiated by the habits and emotions of consumers at each moment.

María Bastero - August 21, 2025
More about Campaigns

These are the – surprising- consequences of Amazon’s departure from Google Shopping

Clicks increased and the CPC decreased, but the conversion value declined by 5.5%. We analyzed Amazon's exit from Google Shopping.
Rafael Sotelo - August 20, 2025

13 marketing lessons you can learn from Taylor Swift

Taylor Swift is an example of success in the industry. She has a comprehensive strategy behind that is based on customer acquisition and loyalty.
Carolina Muñiz - August 13, 2025

Brand playlists: a strategy to connect with customers in eCommerce

Discover how branded playlists can strengthen your business identity, enhance engagement, and foster customer loyalty.
Alba Chaves - March 26, 2025

These were the most amazing announcements at the Mobile World Congress 2025

The Google Pixel 9, a foldable laptop, humanoid robots, and even an alternative to WhatsApp were among the best presentations.
Noelia Fraguela - March 7, 2025
misogynistic ad ketchup

Sexist ads that should not have seen the light of day: from the 40s to the present day

Machismo continues to be very present in the twenty-first century. We have compiled a list of sexist advertisements from 1940 to the present day.
Carolina Muñiz - March 7, 2025
Caballos al galope, astronauta caminando en la luna, circuito tecnológico, paisaje abstracto con sol. Estética retro en píxeles, evocando innovación visual.

The first ad for ChatGPT in history has been broadcast during the Superbowl

This has been the first advertisement for ChatGPT broadcast on television, inviting the entire audience to utilize the potential that AI offers.
Carolina Muñiz - February 11, 2025
Más información sobre Campaigns

Marketing campaigns can serve as inspiration for both large companies and smaller ones. In this section, you will find campaign rankings that perform exceptionally well during key moments of the year (such as Christmas, the Super Bowl, Black Friday, ), as well as those that are less successful, along with highly successful campaigns that gain worldwide recognition.

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