The first ad for ChatGPT in history has been broadcast during the Superbowl

The Super Bowl is an ideal event for brands, as it is when the commercials aired during it reach the largest audience. All attendees and viewers know that they will watch the most elaborate commercials of the year during the NFL final. This year, OpenAI did not want to miss this event and chose to premiere its first television commercial during this celebration.

Thus, it became part of the list of the most outstanding commercials of Super Bowl LIX, as in this 60-second spot, it invited anyone to try ChatGPT and create something new with the help of artificial intelligence.

How to create a good commercial for the Superbowl

The execution of a good campaign is born, like almost everything, from an idea. Accenture Song, the creative advertising agency, collaborated with OpenAI in the conception and creation of its Super Bowl debut.

The one-minute spot consists of images of human evolution up to the present made through pointillism, where the points transform abstract dots into dynamic iconography. Additionally, they used Sora, OpenAI’s video-generating AI, as a brainstorming tool that formed the basis of the final result.

What do you want to create next? pic.twitter.com/L3UZyXPeTC

— OpenAI (@OpenAI) February 10, 2025

Throughout history, humans have used tools to drive progress, and AI is part of that set of tools. According to OpenAI: «Today, we are at a crucial moment: AI is one of the most powerful tools ever created and is accessible to everyone. This change can be as transformative as the birth of the Internet or the smartphone revolution.» Therefore, the spot was announced under the title “This is the dawn of a new era.”

The reason for using dots as the central element is their importance throughout humanity in research, mathematics, codes… besides being part of OpenAI’s corporate identity. Throughout the video, we can see images of the discovery of fire, the creation of the wheel, music, electricity… even computing and space exploration.

Finally, the OpenAI logo appears, known in the industry as “blossom” which means to bloom in English, as it resembles a flower blossoming.

The ultimate goal of the message OpenAI intends to convey is that general artificial intelligence benefits all of humanity. This is something OpenAI contributes to by providing access to free tools like ChatGPT.