The streets are shimmering, adorned with lights and decorations; the most prepared shoppers have already begun their purchases, and Christmas carols once again become the soundtrack of December. The holiday season has arrived, but this time of year would not be the same without the original and heartwarming advertising campaigns through which brands aim to captivate their audiences and make their way into wish lists for Santa Claus.
That is why we have selected 10 Christmas campaigns that could even win over the Grinch himself. Let’s dive in!
In its Christmas advertisement, Disney does what it does best: telling a heartwarming story. Friendship, as in many of the company’s creations, is the central theme of this touching ad. The protagonists are a boy and a charming, adventurous little octopus eager to explore the world, gradually forming a genuine bond.
Throughout the video, subtle references to Disney movies and characters can be spotted, such as Buzz Lightyear, Goofy, Star Wars, and Iron Man. Even the octopus sitting atop the boy’s head is reminiscent of Ratatouille. The video’s soundtrack features an adaptation of the song “Part of Your World” from The Little Mermaid, beautifully capturing the longing to discover the world. The ad was developed by Adam & Eve/DDB and directed by Taika Waititi.
As the ad concludes: “The greatest journeys start with a dream.”
This Christmas, Apple shows us how technology helps people connect with the world while improving their quality of life. The story focuses on a man with hearing loss who, year after year, watches his daughter grow and witnesses her increasing passion for playing the guitar. Finally, the father can fully enjoy his daughter’s talent thanks to the new hearing aid feature integrated into Apple’s AirPods.
The ad was created by Apple’s agency, TBWA\Media Arts Lab, and notably premiered on December 3rd, aligning with the International Day of Persons with Disabilities.
The second ad in this campaign, created this year using artificial intelligence, illustrates the journey of Coca-Cola’s iconic trucks as they ensure the beloved beverage reaches every home for Christmas.
Additionally, the brand has introduced the “Create Real Magic” platform, accessible via QR codes on product packaging or through a web search. This AI-powered experience allows users to interact with Santa Claus and create a personalized snow globe through their conversation.
The original soda from the United States is known for focusing on healthy ingredients instead of loading up on spoonfuls of sugar. They use their own formula called Olismart, which includes a blend of botanical ingredients, plant fibers, and prebiotics, each hand-selected for its distinct biological support benefits.
In their holiday commercial, they introduce two yetis named Oli and Pop, who want to celebrate Christmas with the rest of the town by gifting them healthy sodas. However, the townspeople are afraid of them. At one point, Oli and Pop give up and leave the bag of sodas in the middle of the town. A little girl finds the sodas and realizes that the fearsome snow-dwelling pair only wanted to make their Christmas better with an Olipop soda. In the end, the townspeople visit the yetis’ home to celebrate the holidays together, drinking, of course, an Olipop Vintage Cola.
The campaign was produced by the agency Callen.
This year in their holiday commercial, the sportswear brand JD Sports showcases people from diverse cultures and age groups celebrating Christmas in their unique ways. All these individuals are dressed in clothing available at any of their stores.
Throughout the audiovisual piece, we see each protagonist spending time with their family—whether that means their parents, siblings, or friends. The message they aim to convey is that “family is forever,” regardless of whether they have been part of your life from the beginning or have recently joined it.
The agency behind this campaign is Uncommon.
This year, TBWA/London, the agency behind the well-known and hipster coffee shop Starbucks’ holiday commercial, opts for a 30-second animated video.
It combines 2D characters and stop-motion animation. The protagonist of the video illustrates the stress that the holiday season can bring—crowds, endless tasks, and the last-minute shopping to be done… moments when you can barely stop for a second. However, when he arrives at a Starbucks, the man finds a moment to relax, enjoy a coffee, and take a breath amidst the holiday frenzy.
The clothing brand Barbour once again teams up with Shaun the Sheep, Bitzer, and their friends to celebrate the holidays and sing some carols. However, it is too cold in the village to sing. That’s where Barbour comes in, providing them with scarves and hats so they can get warmer and be able to sing. The spot ends with the slogan, “Give the gift of warmth with Baabour,” playing on the sound that sheep make.
On their website, you can see the clothes Shaun and his friends wear in the video, along with access to the making-of, as the creators used stop-motion techniques. The Aardman team is behind the production.
Kevin the Carrot has renewed his contract for this Christmas. Aldi once again chooses this heroic character to save the holiday season before the villains steal the Christmas spirit. It is none other than Santa Claus who contacts Kevin, and together with his wife Katie, they manage to bring the Christmas spirit back to all the residents of the town. The commercial was produced by McCann.
Many customers eagerly await each year to see how Kevin’s story continues, as he has become a central character in the homes of Aldi’s loyal shoppers. Additionally, on their website, you can learn about all the characters, and by clicking on them, you can view offers on vegetables, Christmas recipes, and even holiday gift recommendations, depending on which character you click on.
The moment after a shower when we sit, wrapped in a towel, staring at a fixed point is something we can all relate to. The holiday season, or any occasion that involves a celebration, often requires a dress code. In this campaign called “What do I wear,” we follow a woman in a towel as she attends various social events, where she is judged by the attendees because her outfit doesn’t match the occasion.
Ultimately, the woman turns to Zalando’s recommendations. She finds the perfect outfit after having that existential pause while figuring out what to wear. The campaign was produced by the agency Mother.
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