SEO

Why organic CTR has decreased by 61% in just 15 months as a cause of AI Overviews

The results of paid search in which automated responses are present also experienced a significant decline (-68%).

Rafael Sotelo - November 5, 2025

Google’s Doodle for Halloween 2025 celebrates the 45th anniversary of Pac-Man

This Halloween, your mission is to assist Pac Man in overcoming 8 haunted mazes. We will explain how to play with this enjoyable Google Doodle.

María Bastero - October 30, 2025

How to Enhance Your Website’s Authority to Succeed in Google’s Searches

We will explain how Semrush's Authority Score can assist you in strengthening your website's SEO and building a recognized brand.

María Bastero - October 6, 2025

More about SEO

Google concludes its spam update from August, nearly a month after its launch

It is time to evaluate how well the August spam update has treated you: Google, in pursuit of poor SEO practices.

Rafael Sotelo - September 23, 2025

Google Discover is not just news: it will begin to display content from creators on X, Instagram, and Shorts

Discover's offering has expanded, and moreover, it has integrated a new feature to allow you to "follow" your favorite creators, media, and publishers.

María Bastero - September 18, 2025

Google launches AI Max globally: create more precise Search campaigns with its new advertising AI toolkit

This solution allows for addressing new inquiries and relevant keywords while optimizing assets in real-time, thanks to AI.

María Bastero - September 10, 2025

9 netlinking solutions to increase and optimize your presence online

Netlinking is key to improve your presence online when you are starting a business and there are some platforms that can help with that.

Carolina Muñiz - September 9, 2025

Google will not be forced to sell Chrome, but it will have to give up its exclusive agreements for the distribution of its services

Google and the United States Department of Justice will need to submit a joint final ruling before September 10th.

María Bastero - September 3, 2025

Say goodbye to Shopping tab, the Products tab and the Product Sites tab are coming to Google

The Shopping section is already being replaced by these two new filters, which display a price comparison among merchants.

María Bastero - August 27, 2025

SEO

All you need to know!