Google Discover is not just news: it will begin to display content from creators on X, Instagram, and Shorts

Discover's offering has expanded, and moreover, it has integrated a new feature to allow you to "follow" your favorite creators, media, and publishers.
September 18, 2025
Copiar enlace

The objective of Google Discover is to provide users with a space where they can access a selection of relevant news based on their interests. To advance this mission, the technology company has announced that it will incorporate new content formats that will go beyond web articles and additional personalization features.

Find the latest updates from your favorite creators in discover

Google has announced that in the coming weeks, Discover will begin to display a greater variety of content types from both publishers as well as media outlets or creators. In this way, the selection of content available in Discover may include not only web articles and YouTube videos but also posts from X, Instagram, and YouTube Shorts. The technology company intends to add more platforms and formats in the near future.

This decision stems from research conducted by Google, in which they discovered that people enjoyed encountering a variety of content in Discover, ranging from videos to news articles or social media posts. This development will assist users in staying up to date on their preferred topics, publishers, media outlets, and creators more easily.

You will now be able to follow creators, publishers, and media outlets on Discover

Personalization is the key ingredient and the driving force behind Discover. To enhance this aspect, Google has decided to introduce the ability to follow creators, publishers, or media outlets. You simply need to click on the “follow” button that will appear in the upper right corner next to their name and on their content.

In addition to this, you will also be able to access a content view for any creator, publisher, or media outlet by clicking on their name. In this new tab, you will find an overview of their activity, including articles, YouTube videos, or social media posts.

These efforts by Google to broaden the reach of publishers, media outlets, and creators have also been mirrored in its other services. For example, the company recently introduced a feature in “Top Stories” that allows users to select their preferred news sources.

Image: Google

Other articles related to

Published by

Content Manager in Marketing4eCommerce
Content Manager in Marketing4eCommerce, which translates to: writer, editor, and absolute fan of generating images with AI.

Stay up to date!

 
Únete a nuestro canal de Telegram

All you need to know!

Sign up for our newsletter and receive our best articles on eCommerce and digital marketing in your email for free.