SEO

Sessions originating from assistants such as ChatGPT, Perplexity, Claude, Gemini, and Copilot increased by 527% in just five months.

Google has made a public, closed, emphatic defense of its new AI-driven search experience, which is poorly supported by data.

The CTR for the first organic position has fallen from 28% to 19% within a year, due to the impact of AI Overviews.

Discover how SEO improves your customers' online experience, boosts their loyalty, and optimizes your store for better results.

We review some of the eCommerce sites that have gained the most visibility after three weeks of the Google algorithm update.

The tech giant has also taken the opportunity to activate Gemini 2.5 Pro and Deep Search in its AI Mode, enhancing the search experience.

Google Discover users will be able to see summaries generated from multiple sources about the content of interest in their feed.

How to do international SEO, research markets, and adapt your strategy using tools like Semrush to expand your eCommerce.

Released last June 30, the new Core Update could have a significant impact on Google's AI Overviews. It will take 3 weeks to complete.

The new feature of Google Analytics rates the consent signals obtained for each data stream as "Excellent" or "Good."

John Mueller, spokesperson for Google's search division, clarifies some fundamental keys regarding SEO in the new era of AI.

We already know what advertising will look like in the new context of AI Mode: innovations that will forever change ads on Google.