Google remains the most visited website on the planet. This is confirmed by the Digital 2026 report produced by We Are Social and Meltwater, in which data from Similarweb was analyzed, collected between June 1 and August 31, 2025.
While previous editions of the study were released at the beginning of the year reflected in the report’s title, We Are Social has decided to change its approach and is now publishing the report months before the start of that year. Thus, Digital 2026 was published in October 2025 in order to serve as a useful guide for companies as they develop their digital strategies for 2026.
Therefore, by the end of 2025, the Top 10 most popular websites on the internet are comprised of the following:
However, there are many more conclusions that can be drawn from this ranking, especially if we expand the list to the top 20 most popular websites on the internet. In this case, the results are as follows:
When comparing this ranking to the previous edition (Digital 2025, which considered data from September 1 to November 30, 2024), we see the Top 4 ranking with positions for Google, YouTube, Facebook, and Instagram has remained stable. The only new entry into the top 10 is Bing.com, now in ninth place, following an impressive leap from 18th position in the previous edition. For its part, Yahoo.com has exited the top ten and now occupies the twelfth spot.
The rise of Chatgpt.com from position 8 to 5 highlights the increasing popularity and prominence this generative AI has gained over recent times. This trend becomes even more evident if we look at data from the Digital 2024 report, when Chatgpt.com did not even appear within the top 20.
The ranking also reveals that adult content websites continue to lose relevance within the top 20: Pornhub remains in 19th place, after its decline from twelfth in the previous edition.
For comparison, here is the ranking from Digital 2025 of the websites with the highest number of visits worldwide:
The report shows that, on average, internet users spent 10 minutes and 10 seconds browsing Google (42 seconds less than in 2024), with a total of 83.3 billion visits. In contrast, YouTube succeeded in capturing users’ attention for an average of 20 minutes and 8 seconds (one second longer than the prior year).
Facebook recorded 11.9 billion visits, with an average length of stay on the site of 10 minutes and 11 seconds. The social network continues to see a decline in user attention, revealing that the upward trend seen in the previous edition after two years of decline was merely a temporary illusion.
Instagram registered an average visit time of 8 minutes and 28 seconds (10 seconds less than in 2024). Meanwhile, WhatsApp dropped from fifth to eighth position and logged an average user session of 9 minutes and 57 seconds (5 minutes and 13 seconds less than in 2024), in addition to achieving a total of 3.84 billion overall visits.
For its part, X remained in sixth place and achieved an average visit duration of 12 minutes and 49 seconds (32 seconds longer than in the previous edition).
According to data from the Digital 2026 report, during the second quarter of 2025, 94.1% of internet users worldwide connected to chat and instant messaging platforms, the same proportion (94.1%) that used social networks.
On the other hand, 80.3% visited web search engines or dedicated portals, 75.1% accessed email services, and 74.5% visited sites related to shopping.
According to data collected from July 1, 2024, to June 30, 2025, “Google” and “YouTube” are the most searched terms. Rounding out the Top 5, “You” ranked third, “Weather” held fourth place, and “WhatsApp” came in fifth.
Photo: Depositphotos
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