Kai Cenat, the american twitch streamer which real name is Kai Carlo Cenat, owns 12.7 million followers on Twitch. He started creating content in 2017: sketches, vines and comedy videos for his social media. Now is one of the most followed content creators worldwide by the age of 22 years old.
Although he began in content creation in 2017, he did not upload a youtube video until January 2018. After that he joined YouTube AMP (Anything Means Possible), whose channel has more than 6 million subscribers. This group is formed by 6 youtubers: Kai Cenat, Duke Denis, Agent 00, Chrisnxtdoor, ImDaviss and Fanum, who discovered Kai Cenat potential and invited him to join the group in 2020.
He was born on 16th December 2001, so he is 22 years old at the moment of writing this article. He was raised by his mom in the US, together with his twin sister, his older brother, and his young brother. His mother is from Trinidad and Tobago, a country located in the Caribbean.
He went to the State University of New York to study a business administration degree, since he could not combine it with the creation of content, he quitted.
He has two different youtube channels. His main channel has 6.39 million subscribers, but he does not upload content often (one video per month). In his other channel, he uploads summaries of his Twitch live shows playing videogames, doing challenges with his friends or reacting to videos.
On January 31, 2023, Cenat began a one-month subathon. A subathon is a challenge, usually performed by streamers, that consists of doing a live stream continuously as long as viewers keep subscribing. They usually put a price on subscriptions, for example, if a subscription equals 5 minutes, the content creator will have to continue live for at least 5 minutes more. If someone else subscribes or gives away subs at that time, the time will be added to the counter. On February 28, 2023, he became the most subscribed streamer in Twitch history, reaching 306,621 subscribers at his peak.
It is common to see famous people in his twitch transmissions such as Nicki Minaj. He also has colaborated with big brands as PlayStation or Nike, becoming the first streamer who signed with them.
He was named streamer of the year at the 2023 and 2024 Streamers Awards and he published his own documentary on YouTube about his life.
Such is his importance as a content creator in the United States, and worldwide, that he participated in the Mr Beast video in which he brought together 50 of the world’s top creators to win a monetary prize for his subscribers. A challenge that Cenat did not achieve.
In addition, as he commented in one of his Twitch livestreams, Apparently someone contacted him to be part of a campaign, thinking he was referring to an advertising campaign for some video game. However, to his surprise, they were referring to a political party’s election campaign. Something to which the young streamer would have refused, since he has never been related to politics and does not want to be: “What has Kai Cenat to say about politics? Let’s be real!” said in one of his streams. It is believed that the campaign would be that of Kamala Harris, as Donald Trump recently appeared in a video by Adin Ross, another content creator.
This demonstrates the relevance of content creators in modern world.
Image: Kai Cenat Twitter
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