Amazon

Amazon is replacing Prime Invitee program: all invitees will lose access to the shared Prime benefits

If you shared an Amazon Prime account out of your household, you will have to open your own Prime account as of October 1st.
Carolina Muñiz - September 4, 2025

Amazon returns to Google Shopping, one month later

Amazon is publishing ads again on Google Shopping internationally... except in the United States. Why would they make this (risky) move?
Rafael Sotelo - August 27, 2025

These are the – surprising- consequences of Amazon’s departure from Google Shopping

Clicks increased and the CPC decreased, but the conversion value declined by 5.5%. We analyzed Amazon's exit from Google Shopping.
Rafael Sotelo - August 20, 2025

Amazon breaks away from Google Shopping: why?

Since July 23, Amazon has disappeared from Google Shopping worldwide: we analyze possible causes... and consequences.
Rafael Sotelo - July 28, 2025
The image shows a young woman, dressed in formal attire, sitting at a desk while working on a desktop computer. She is focused on the screen, which appears to display a website or an online store with various products. The setting is an organized office or workspace, with shelves, cardboard boxes (some with the Amazon logo), and several decorative plants, giving it a modern and tidy atmosphere. The scene conveys a sense of professionalism and activity related to e-commerce or order management.

This is Helium 10, the comprehensive all-in-one tool developed by Amazon sellers for Amazon sellers

Helium 10 offers powerful tools for Amazon sellers to optimize SEO, product research, and market analysis, boosting productivity.
Alberto González - July 18, 2025
A woman with long, wavy hair, smiling while holding a tablet in a modern setting, possibly an office. On the tablet's screen, several product illustrations are visible, with one highlighted in green and others with a red warning sign. The woman appears to be reviewing or managing her Amazon products, with a digital interface in the foreground, highlighting a Buy Box symbol. The environment is bright and urban, with shelves in the background.

How to set up Alerts in Helium 10 to protect your listings on Amazon

Learn how to monitor your listings and detect unauthorized changes on Amazon with Helium 10's automatic alerts.
Alberto González - July 17, 2025
buy for me amazon

How “Buy for me” works: the Amazon newest feature

Amazon wants to make it even easier for customers to find any item they need, even if it is not available directly in its store.
Carolina Muñiz - July 3, 2025

How to use Cerebro and Magnet from Helium 10 to master competitive research on Amazon

Discover how Helium 10's Cerebro and Magnet tools can enhance your ranking and increase your sales on Amazon.
Alba Chaves - June 19, 2025

Germany has just questioned the entire Amazon marketplace model. And the implications are… enormous

According to the German regulator, Amazon directly competes with external sellers while implementing rules that affect its ability to compete.
Rafael Sotelo - June 3, 2025

Nike gives Amazon U.S. a second chance six years after breaking up with the marketplace

Nike will once again sell its products on Amazon U.S. with the aim of enhancing its sales. It has also announced a price increase.
María Bastero - May 26, 2025

Amazon has launched new audio summaries with AI: this is how they work

Amazon's digital experts create brief audio summaries from product listing data, reviews, and the website.
María Bastero - May 23, 2025

Amazon creates Vulcan, a robot that can feel

We explain how the first robot with a sense of touch operates, which is revolutionizing automation in warehouses.
Noelia Fraguela - May 12, 2025

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