What is SEO optimization

Still don’t know what SEO is and how it can help your business? We explain it to you in a simple way in this article.

• What SEO is
• What is the origin of SEO
• Differences between SEO and SEM
• Differences between seo on page and seo off page
• Differences between Google SEO and Bing SEO

What SEO is

SEO stands for “Search Engine Optimization”. It is the process of improving the visibility and ranking of a website in the search results of search engines, such as Google, Bing, Yahoo, etc. The goal is to make sure that the content of your website is relevant and attractive to search engines and users. By optimizing your website for search engines, you can increase traffic and improve the user experience on your site.

Imagine you want to find information about a specific topic on the Internet and you use a search engine like Google to find the information you need. The results that will appear on the results page will be the websites that are optimized for that search engine.

For example, from the point of view of those who manage websites, if you have a website about cooking recipes, SEO seeks to optimize it so that when someone searches for “cooking recipes” on Google, your website appears among the first results. This way, people are more likely to visit it and find the information they are looking for.

What is the origin of SEO

Its origin dates back to the early years of the digital era, when search engines started to gain popularity and to be used as a tool to find information on the Internet.

Digital and web marketing experts realized that there was an opportunity to improve the visibility of websites in search results. Thus, search engine optimization techniques emerged, which seek to improve the user experience and the relevance of websites to search engines.

Differences between SEO and SEM

SEO and SEM are digital marketing techniques that focus on improving the visibility of a website in search results, but they present some important differences that we must clarify. While SEO focuses on the organic optimization of a website, SEM focuses on the paid promotion of a website in search results.

• SEO focuses on optimizing the website to appear in the first search results organically. That is, without paying for it. It is based on improving the user experience and the relevance of the information on the website to search engines.
• SEM (Search Engine Marketing) is a technique that focuses on promoting the website through paid ads in search results. That is, through the use of advertising in Google AdWords or other online advertising platforms.

Differences between seo on page and seo off page

SEO can be divided into two main categories: On Page and Off Page.

• SEO On Page: Refers to all the techniques and practices that are applied directly on the website in order to improve its optimization and positioning in search results. This includes the optimization of titles, meta descriptions, keywords, content structure, images, HTML tags, among other aspects. In general, Google’s documentation about what it values in the websites that it ranks better in its search results focuses on On Page aspects. This documentation usually refers to aspects such as the authority of the content, its usefulness for the reader and the browsing experience.
• SEO Off Page: On the other hand, SEO Off Page refers to all those techniques and practices that are applied outside the website to improve its positioning. This includes building quality links (backlinks), participation in forums and social networks, promotion in directories and related websites, among other aspects. They are based on the idea that Google values the external links that a website or a specific page receives to get an idea of its authority. We could say that Off Page SEO feeds back on the positioning of the web based on On Page factors. The better your positioning, the easier it will be for you to get external links pointing to your website, from webmasters and authors who see it as a reference. And that way, you will boost your positioning through off page seo optimization.

Differences between Google SEO and Bing SEO

Search engines like Google and Bing work in a similar way, but they also have some differences that you should be aware of if you want to optimize your website for them.

• Google is the most used search engine worldwide, and it has a lot of data and algorithms to rank search results. For this reason, it is a bit more difficult to optimize for Google than for the other search engines.
• Bing, on the other hand, is an easier search engine to optimize for, but it has a smaller number of users than Google. However, it can be a good option if you want to attract traffic to your website in an easier and faster way.

In general, it is important to keep in mind that search engine optimization is an ongoing process and that you should be aware of changes in search engine algorithms and you should know that finding what is the best website platform for SEO can be really difficult. For this, you can always resort to some of the best tools in the industry, designed to help you with all these heavy tasks or, of course, consult one of the many SEO agencies that exist today and that have specialists in the field.

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