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Google separates advertising into a label called “Sponsored Content”

The update is being gradually implemented in search results and Shopping advertisements across computers and mobile devices.

Noelia Fraguela - October 14, 2025

YouTube’s advertising updates place a spotlight on collaborations between brands and YouTubers.

These updates will facilitate more effective connections between creators and brands, and they will provide new sources of income.

María Bastero - September 18, 2025

Amazon DSP Advertisers will have access to Netflix’s premium advertising inventory

Starting in the fourth quarter of 2025, advertisers using Amazon Ads will be able to purchase advertising space in the plan with Netflix ads.

María Bastero - September 11, 2025
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Google launches AI Max globally: create more precise Search campaigns with its new advertising AI toolkit

This solution allows for addressing new inquiries and relevant keywords while optimizing assets in real-time, thanks to AI.
María Bastero - September 10, 2025

Amazon returns to Google Shopping, one month later

Amazon is publishing ads again on Google Shopping internationally... except in the United States. Why would they make this (risky) move?
Rafael Sotelo - August 27, 2025

Facebook, Instagram, and Google will no longer allow political and NGO advertising in the EU

Both companies have decided not to comply with the new Transparency and Targeting of Political Advertising Regulation (TTPA) of the EU.
María Bastero - August 27, 2025

Google reveals its plans for advertising in AI Mode: this is how the future of search ads will be

In the leaked documents, Google explains to brands the keys to effective advertising in the new conversational era of AI Mode.
Rafael Sotelo - August 5, 2025
On a green gradient background, a screenshot of the podcast ads panel in Spotify Ads Manager appears

Spotify increases its commitment to automated ad purchasing in podcasts with greater control and flexibility

Advertisers can now access podcast ad inventory through the automated buying channels Spotify Ad Exchange and Spotify Ads Manager
María Bastero - July 11, 2025

Elon Musk announces changes in pricing for advertising on X

In a post, Musk said that higher ads will be more expensive. The objective is to discourage “giant” advertisements that “harm the user's experience”.
Noelia Fraguela - June 30, 2025

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