Whatsapp

Advertising on WhatsApp will not arrive in Europe until 2026

The company has confirmed that its advertising features will not arrive in Europe until 2026, and they must first pass the scrutiny of the DPC.

María Bastero - June 20, 2025

Advertising arrives on WhatsApp: launches ads in statuses and introduces promoted channels

With the introduction of the new advertising feature on WhatsApp, the company assures that it will never share your phone number with advertisers.

Rafael Sotelo - June 16, 2025

Whatsapp (finally) launches its app for iPad: next step…Instagram?

After Will Cathcart, Director of WhatsApp, stated in 2022 that a native app for iPad "would be great", the promise has been fulfilled.

Carolina Muñiz - May 28, 2025
More about Whatsapp
Interview image featuring a photo of Francisco López next to his name and the logo of his company, Clientify.

Francisco López (Clientify): “If a company doesn’t include WhatsApp in its sales strategy, it will fall behind”

Clientify bets on WhatsApp and AI to lead commercial management. A conversation about innovation and real-world learnings.
Alba Chaves - April 24, 2025

Meta AI arrives in Europe: it will activate its text functions in WhatsApp, Facebook, Instagram, and Messenger

For now, the image generation and reading functions of Meta's AI chatbot will not be available in Europe.
María Bastero - March 20, 2025
Sobre un fondo verde menta aparece un teléfono móvil en cuya pantalla se muestra la nueva opción que permitirá compartir los estados de WhatsApp en Instagram Stories o Facebook Stories, gracias a la integración de WhatsApp en el Centro de cuentas de Meta. En la esquina superior izquierda de la imagen se ve el logo de Meta.

Meta will allow WhatsApp integration into its Accounts Center, promoting interconnection with its other apps

This will be optional and will allow you to publish your WhatsApp status on Instagram or Facebook and log in to multiple apps with the same account.
María Bastero - January 22, 2025
social media in spain

Current state of social media in Spain

This study analyzes the use of social media in Spain. It looks at the most popular platforms and how they are used by Spaniards.
Alberto González - December 3, 2024
Sobre un fondo azul y verde, de la parte inferior de la imagen emerge la mitad de un teléfono móvil. En su pantalla se ve una conversación de WhatsApp en la que el usuario ha usado la herramienta de transcripción de mensajes de voz para poder leer el contenido de un audio transcrito. En la esquina superior derecha de la imagen aparece el símbolo de WhatsApp

WhatsApp launches its audio transcription feature: discover how to activate it

No longer do you have to wait to listen to an audio (or feel like it) to discover its content, transcribe it in just a few clicks.
María Bastero - November 25, 2024
What's new on whatsapp

WhatsApp has redesigned its user interface: prepare yourself for a even darker mode

A new color palette, an updated interface and more attractive, rounded icons are just some of WhatsApp's changes.
Carolina Muñiz - May 10, 2024

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