Metricool, the digital tool to make your work easier

Metricool is an analytics, measurement, and management tool for social media and digital content created by spanish entrepreneurs.

May 11, 2023

If you are a content creator or have an agency that manages multiple brands, you know the effort and time required to create, manage, and monitor a complete digital marketing strategy. But, thanks to digital tools like Metricool, this work can be simplified.

If you don’t know what Metricool is, keep reading, because we’ll tell you everything you need to know.

What is Metricool?

Metricool is an analytics, measurement, and management tool for social media and digital content. This tool makes it possible to control posts and their results, monitor your brand’s growth and positioning in real-time on the internet, the impact of digital advertising, and even analyze your competition.

The Metricool platform was developed by the Spanish entrepreneurial couple Juan Pablo Tejela and Laura Montells in 2014, although its first name was Bloggerspecio. After accumulating several thousand users, its founders decided to expand it, add paid functionalities, and change its name to Metricool.

Thanks to the constant updates of the platform, as well as its simple and functional interface, today more than one million professionals, agencies, and brands in over 120 countries trust it for the daily planning, management, and analysis of their social networks. It’s worth noting that Metricool is an official partner of Google and Meta and is authorized by major digital platforms such as WordPress, Twitter, Pinterest, TikTok, LinkedIn, and others.

The tool is marketed under a freemium format, meaning users can subscribe and use it for free and then have specific functionalities for premium plans.

What is Metricool used for?

Metricool has all kinds of functions that allow you to:

Monitor your website or blog: With Metricool, you can know what’s happening on your website or blog at all times. You can find out which pages or blogs are more successful, which are the most visited and where the traffic comes from. In addition, you can know in real time the number of people who are on your website, where the traffic is coming from, which pages users are entering, and from which devices they are accessing.
Monitor social networks: From a single dashboard, you can control all of your brand’s social profiles and monitor the performance of your posts and community growth. Also, you can analyze any hashtag on Instagram and Twitter in real-time.
Create and schedule posts: With the autolist function, you can create and schedule social media content in advance, selecting the days and times for automatic publication.
Competitor analysis: One of the most useful functions is competitor monitoring, analyzing their profiles, strategy, and publications to learn from their content and get new ideas. By means of a benchmark, you can know the growth, followers, likes, comments, and engagement of your competitors.
Online advertising performance: With Metricool, you can monitor the performance of ads on Facebook Ads, Google Ads, and TikTok Ads. Also, it allows you to know which ads are working best and optimize them.
Analysis and reports: Metricool allows you to track and analyze all data and results. This way, you can identify which actions work best and correct those that are not so effective.
Smartlinks: You can place links to your Instagram posts or biography to drive traffic more easily to specific web pages or products. In addition, you can measure the impact of these links by analyzing detailed data on link visits and CTR.