At times, the evolution of eCommerce tools makes the boundaries of verticals finer and more specific and, in some cases, even leads to the creation of new categories. That is precisely what has happened with customer loyalty solutions. Recently, we have observed that some companies have taken their strategy a step further, including games, raffles, prizes, and various types of entertainment to enable brands to connect more effectively with their audience.
Although the current market offering is not as overwhelming as in other cases, we have compiled a list of the top 6 gamification platforms, based on the assessment of 58 industry experts (sponsored partner options of Marketing4eCommerce are highlighted and marked with ⭐). This vertical is part of our Ecommtech 2025 Guide, which you may download free of charge at the following link 👇
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The following are the 6 best gamification tools for eCommerce:
Qualifio is one of the leading platforms for first- and zero-party data collection for consumer brands. It assists marketers in obtaining actionable data from their audiences through interactive and gamified campaigns. This data enables highly detailed audience segmentation, allowing the creation of personalized experiences and communications that generate engagement and monetize your consumers.
It offers more than 50 interactive marketing formats (quizzes, games, surveys, contests, and more) designed to enrich your database, as well as reward programs that encourage recurring interaction with your audience.
It is easy to use, requiring no technical background to create campaigns, and includes templates for quick setup.
Nestlé, L’Oréal, Unilever, Valencia CF, Currys, LolaLiza, Daily Mail Group, Vocento, and Unidad Editorial are among the more than 400 companies that place their trust in this solution.
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Easypromos is a SAAS platform for interactive marketing that helps brands attract, activate, and retain audiences. It offers over 50 types of promotions, including games, raffles, contests, quizzes, and instant win applications such as wheel of fortune or scratch and win.
Easypromos has integrated AI to deliver practical, results-oriented marketing solutions. A key example is the automatic validation of purchase receipts for “Buy and Win” promotions, optimizing the user experience and reducing operating costs.
Used by thousands of brands worldwide, it is a robust, intuitive, and versatile platform. It works on any social network, is compatible with all devices, and enables autonomous campaign management. In addition, it offers live support staffed by people, not bots, who are always ready to assist.
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Cheetah Digital (part of Marigold) provides an omnichannel loyalty solution for managing loyalty programs integrated across mobile devices, web, social networks, email, applications, and points of sale from a single platform. Its central engine manages customer profiles in real time, combining transactional and digital data to deliver personalized rewards and experiences tailored to user behavior and preferences.
The platform includes a configurable rule system that defines how customers accumulate points, advance through tiers, and access rewards such as products, coupons, gift cards, or exclusive content. It allows you to segment audiences by profile, activity, or location and to launch automated campaigns with relevant messages at the right time. It also features tools for surveys, gamification, social referrals, and digital wallets, with dynamic notifications and storage of loyalty cards.
Playable’s gamification software enables marketing professionals to create, customize, and deploy gamified marketing campaigns effortlessly that produce results at every touchpoint, without the need for coding. It features more than 30 customizable game concepts and an easy-to-use editor.
It integrates smoothly with any platform and allows you to track each campaign with robust data analytics and management. Three subscription plans are available (pricing upon request).
Kimple is an interactive marketing platform that offers more than 40 pre-designed mechanics, such as wheels of fortune, quizzes, advent calendars, and instant win games, all adaptable to diverse marketing objectives.
It allows you to customize the design and content of each game, integrate them into websites, social networks, or points of sale, and collect participant data in compliance with the GDPR. It also provides real-time analytics for campaign impact assessment and action optimization.
This tool offers gamification solutions for various fields, including retail and customer loyalty. The former helps drive sales and contributes to motivating all employees, regardless of their team or geographic location. The latter enhances customer satisfaction through an employee reward system based on performance, key performance indicators, and ongoing training.
With Playmotiv, you will have greater control over processes, customer service, and points of sale, thereby improving your brand’s perception.
As in other verticals, after providing our list of recommended tools, we also highlight additional tools on the market that are worth keeping on your radar, as they may fit your needs. In alphabetical order, the other gamification platforms we have mapped are: Adictiz, Fastory, GamiPress, and Jebbit.
Photo: ChatGPT and Canva.
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