You have surely heard the saying that one loyal customer is worth seven new ones. Well, it is very true: achieving customer loyalty and gaining their engagement ensures that your eCommerce has the best brand ambassador you could ever have.
It is not an easy task, but fortunately, there are several accessible tools that can help you achieve this goal. To assist you in finding the most suitable one, we have compiled a list based on the evaluation of 40 industry experts (highlighting and marking with ⭐ the sponsored options from our Marketing4eCommerce partners) featuring the 9 best loyalty tools on the market. This segment is part of our Ecommtech 2024 Guide, which you can download for free.
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Wapping is a customer intelligence and loyalty platform for omnichannel retail that connects all sales channels of the business at the transactional level (at checkout), allowing it to collect, in real-time and under a unique customer ID, all customer interactions regardless of the channel used.
The technology of this tool utilizes this unified and 100% reliable data to understand each customer’s tastes and preferences, enabling companies to connect with their customers through personalized offers, benefits, and services managed by the end user via an omnichannel wallet.
One of its key advantages is that it offers marketing teams complete IT autonomy, allowing them to create hyper-personalized services and campaigns in minutes, in a simple and transparent way. Developed by a team with extensive experience in retail and technology, it has already earned the trust of global retail leaders.
Captain Wallet is a leading company in mobile wallet marketing, offering a native app accessible on all smartphones. It provides a wallet campaign management platform that allows the creation of digital cards and the delivery of push notifications directly to the customer’s mobile device.
From this platform, you can generate loyalty cards, tickets, coupons, or Click and Collect receipts, all of which are customizable based on the customer and your current campaign. Additionally, the push notifications enable instant, personalized, and geolocated communications, facilitating customer data capture, improving loyalty and the reactivation of inactive customers, and increasing purchase frequency and average cart value.
Its client portfolio includes brands such as KFC, which have already integrated this tool to strengthen their relationship with customers and improve their results.
Splio defines itself as a SaaS marketing platform that integrates a Customer Data Platform (CDP) and marketing automation to enable marketers to create value from their data and build a unique relationship with each customer. The software suite integrates all essential CRM features (Loyalty Programs, Mobile Wallets) into a single AI-driven platform to maximize value creation in customer marketing management.
By combining Marketing Automation with the Customer Data Platform, Splio addresses the data management challenges that brands currently face, always placing the customer at the center through advanced personalization, automation, and the ability to create tailored loyalty programs.
Splio is a scale-up in the marketing and digital technology market, with a presence in Spain for over 12 years. The company has more than 250 employees and 4 offices across Europe and the MEA region.
Over 500 companies in retail, eCommerce, FMCG, and Telco across Europe and MEA use Splio daily, including Gocco, Perfume’s Club, GoodNews, FeuVert, Fotoprix, Simorra, Orange, and Samsung.
Inloyalty, with clients such as the Repsol Group, Eroski, and Iberia LAE, has been offering customer loyalty services and solutions for both B2C and B2B for over 25 years.
Among the solutions they provide are customized loyalty programs (design, implementation, and comprehensive management), incentives, data analytics to understand customer behavior, and an omnichannel communication plan. Brands like BBVA and Samsung have already trusted this tool to optimize customer loyalty to their brand.
What Fidelcity does is generate an up-to-date database of your customers, with relevant information such as their gender, age, online consumption frequency, and typical spending budget. With this key information at your disposal, you can implement highly targeted loyalty strategies that allow you to perfectly match each customer’s tastes and needs (for example, through point cards or gift cards).
This platform offers multiple solutions for any retail, organized restaurant, and B2C company to optimize their omnichannel strategies: AI-based recommendations, customer loyalty, attracting customers to stores, and cross-channel circuits such as click & collect, take-away, or in-store returns for online purchases.
It manages omnichannel stocks and connects all this information with the company’s pre-existing systems: ERP, Business Intelligence, CMS technology, CRM, or marketing automation.
The platform integrates with a wide range of marketing tools, eCommerce CMS, and POS systems.
The American multinational Tenerity offers various solutions that increase the lifetime value of consumers by making the customer experience with your brand more personal, motivating greater spending, retention, and recommendations.
Through its technology platform, this tool enables brands to provide their consumers with personalized, contextualized, and convenient experiences. To achieve this, it applies AI-driven personalization engines that help brands offer content and experiences tailored to their consumers’ interests.
Additionally, through its marketing automation module, the platform allows for the development of communications that reach customers at the right moment with the offers they truly need, thereby enhancing the connection between the consumer and the brand.
Founded in 2010, SaleCycle is a behavioral marketing company that helps hundreds of online businesses reconnect with their consumers from the moment a user first visits the website to the post-sale process. Through its Reach, Retain, and Re-engage modules, it offers an end-to-end approach to customer interaction.
The Reach module serves as an entry point to collect audience data, all in compliance with GDPR and without the need for third-party cookies. The platform features technology capable of reaching 80% of anonymous users, who are otherwise unattainable by traditional CRM and eCommerce platforms.
The Retain module is designed to extend visitor sessions and keep them engaged until they complete their purchase. If the user ends up leaving their browsing session, the Retain module activates to bring them back to your site and guide them toward conversion.
With offices in the United Kingdom and France, SaleCycle works with over 500 eCommerce platforms and online stores worldwide, including Puma, Nike, Panasonic, and Ralph Lauren.
In addition to the previous top selections, we do not want to overlook mentioning several other loyalty tools that can be very useful for your daily management. Listed alphabetically, these are: Base, Clutch, CM.com, EasyPromos, Intelia, Kangaroo Rewards, Loycus, NeoDay, PDI Solutions, Preferred Patron Loyalty, Qualifio, Smile, Scal-e, and TapMango.
Photo: ChatGPT and Canva
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