If you wish to enhance your customer experience but are still uncertain about which tools you need to achieve this, we offer you one of those lists we enjoy so much: our Top eCommerce Personalization Tools. These resources will assist you in personalizing your online sales channel, improving conversions, and optimizing your service.
The selection was made with the support of 58 industry experts (within these, we highlight the sponsored partner options from Marketing4eCommerce, shaded and marked with ⭐) and it is part of our Ecommtech Guide 2025, which you can download completely free of charge at the following link
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These are the 9 best personalization tools for your eCommerce:
SaleCycle is a European company founded in 2010, specializing in digital remarketing solutions. It assists over 500 clients in various industries around the world to make the most of their online traffic, recovering lost sales and increasing online conversions. SaleCycle supports eCommerce businesses at every key moment of the customer journey, from visitor detection (including anonymous users) to purchase and loyalty.
The SaleCycle solution is structured around three pillars: Reach enables identification of up to 70% of anonymous visitors thanks to identity resolution technologies; Retain enhances the onsite experience with contextual messages such as progress bars or personalized recommendations using more than 200 data points; Re-engage activates automated campaigns on channels such as email, SMS, RCS, or push notifications to recover abandoned carts and foster loyalty.
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The Retention Management Platform from Retail Rocket is an all-in-one platform with multiple big data personalization tools that will allow you to automate your marketing tasks and manage customer retention, increasing both lifetime value and recurring sales.
Its artificial intelligence-based technology allows you to personalize the entire customer journey, providing benefits both for the user, by facilitating the purchasing process, and for online stores that will improve the efficiency of their marketing campaigns and increase their KPIs.
The four integrated modules within the platform will show you how many loyal customers you have in real time, identify and segment them by loyalty, design a multichannel communication strategy for each segment, and automate your campaigns to display relevant offers to each user at the optimal moment and channel.
Nosto’s digital experience platform facilitates the rapid deployment of integrated and fully personalized commercial experiences. It grants precise control over merchandising rules through product recommendations, content personalization, A/B testing, trigger pop-ups, automated merchandising on category pages, and much more.
It features an intuitive interface and a very comprehensive list of integrations, enabling swift and straightforward delivery of personalized shopping experiences. It includes integrations with CMS such as PrestaShop, Shopify, Vtex.io, Adobe Commerce, Big Commerce, Salesforce Commerce Cloud, among others.
Nosto is present in Paris, Berlin, London, Stockholm, Helsinki, New York, and Los Angeles.
Dynamic Yield is an AI-powered personalization platform that delivers individualized experiences at every customer touchpoint: web, applications, email, IoT, and call centers.
The platform offers personalization campaigns, A/B testing—both server- and client-side—machine learning for providing personalized product and content recommendations, email marketing, and automated notifications based on data analysis.
Insider is a personalization tool that assists its clients in driving business growth throughout the entire conversion funnel, from acquisition to activation, retention, and revenues.
It provides multiple services, most notably multichannel personalization and audience segmentation based on traits, behaviors, events, purchase data, or expected future behavior according to past customer activity.
It operates in a cross-channel fashion, connecting with customers via web, app, email, or web push at any stage of the customer journey. Insider allows you to create a unified customer database, and has been a pioneer in integrating WhatsApp Business API, enabling you to ask questions, collect relevant feedback, and build deeper customer connections.
Segmentify analyzes visitor behavior from their first click, creating micro-segments that allow you to recommend relevant products on key pages such as home, product, category, and cart. Its ‘Searchandising’ solution optimizes onsite search, with personalized and relevant results, even correcting typographical errors.
It analyzes user behavior in real time to assess campaign performance and adjust strategies accordingly.
Flocktory is a comprehensive SaaS platform that supports the entire customer lifecycle. It features an AI-driven system that tracks millions of data points every day and combines user behavior and purchase history with cohort analysis and predictive algorithms to support and automate business decisions.
It also allows you to conduct A/B and multivariate testing, create your own rewards program, send personalized automated notifications, and interact with your audience in real time, from upselling and cross-selling to lead generation, increased order values, conversion rates, and retargeting campaigns for abandoned baskets.
Flocktory includes an API that enables you to connect any existing systems you may already use.
Quantum Metric is a digital experience analytics platform that assists in identifying and resolving issues on your websites and applications. It collects real-time data regarding user interaction, allowing companies to visualize complete journeys and detect friction or errors in processes.
It provides session recordings, heat maps, and quantitative metrics to understand user behavior. The platform features automated analysis tools that prioritize the most critical problems based on their impact on business objectives.
Quantum Metric includes customizable dashboards for monitoring key indicators and facilitates collaboration among teams by centralizing information in a single location. It also integrates predictive analytics and advanced segmentation capabilities to better understand various user groups. The solution integrates with other business tools, such as incident management systems or data platforms, optimizing evidence-based decision making.
Commerce Cloud Einstein, software belonging to Salesforce, is a machine learning solution with artificial intelligence that generates robust personalized shopping experiences across all digital channels, achieving 360-degree integration.
Notable features include:
The top list is a simplification made to make your search easier, but there are many other personalization tools that may be exactly what your business needs. These, in alphabetical order, are: Barilliance, Bloomreach, Blueknow, Didomi, Eagle Eye, Fanplayr, Monetate, OptinMonster, PureClarity, Quantum Metric, Qubit, Synerise, Trbo, Vtex, and Yusp.
Photo: ChatGPT and Canva.
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