Amazon launches Creator Central, a unified workspace for its influencers and affiliates

This platform, accessible via the mobile app, provides access to reports, educational resources, and creation tools.
Sobre un fondo degradado azul aparecen tres capturas de pantalla de teléfono móvil. Estas muestran varias vistas de Creator Central de Amazon.
December 19, 2024
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Amazon recently unveiled Creator Central, a new hub for reports and productivity designed for marketplace influencers and affiliates. This platform consolidates simplified reporting, educational resources, and access to content creation tools and the store into one place.

At present, Creator Central is only accessible on mobile devices through the Amazon Mobile app. If you are using a computer, you wil need to continue using Associates Central, which is the Amazon Affiliates platform.

How Creator Central works

Amazon designed Creator Central to help creators enhance their success on the platform. To support this, it offers several key features and tools:

Simplified reports

Marketplace influencers and affiliates can access income and key metrics through an interface that updates daily. This feature enables them to identify high-commission products, see which items get the most clicks or conversions, and plan their content around available product offers.

Amazon highlights that “these metrics will start appearing once you have high-performing links. Share these featured products using GetLink for mobile.”

Educational materials

In the Creator University section, Amazon influencers and affiliates will find a comprehensive free guide filled with information, video tutorials, testimonials, inspiration, and more to help them maximize their earnings on the platform.

Quick and easy access to creation tools and the store

As an influencer, you can visit your store and quickly generate links to create and publish directly from your mobile device.

How to access Creator Central

For now, you can only access Creator Central through the Amazon mobile app. To do this, you need to:

  1. Open the Amazon app and log in with your influencer or affiliate account. Note that access is restricted to the account holder only.
  2. Select the person icon in the bottom menu to access your profile.
  3. Go to the “Amazon Influencers” or “Amazon Affiliates” section and select “Creator Central”.

Photo: Amazon

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Content Manager in Marketing4eCommerce
Content Manager in Marketing4eCommerce, which translates to: writer, editor, and absolute fan of generating images with AI.

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