Meta will allow WhatsApp integration into its Accounts Center, promoting interconnection with its other apps

Meta is exploring the integration of WhatsApp profiles into its Account Center. This potential update will enable users to share content across different apps and log into various applications using a single account. This feature is expected to roll out globally in the coming months.

Meta has clarified that this feature will be optional and will initially be turned off. Users will have the choice to activate it if they wish.

How to share your WhatsApp Status in other apps

By integrating WhatsApp into Meta’s Account Center, functionalities between WhatsApp, Instagram, Facebook, and Messenger will become more seamless. For instance, you can easily repost your WhatsApp status updates on Facebook Stories or Instagram Stories.

Additionally, a single sign-on feature will allow you to log back into WhatsApp more conveniently, simplifying account access and minimizing the steps required.

While these are the initial features available with WhatsApp’s integration into the Account Center, Meta has indicated that more capabilities are in development. These future features may include managing avatars, Meta AI stickers, and creations from Imagine Me.

Understanding that this new feature might raise concerns about privacy and security, Meta has assured that these aspects will remain unchanged: “Privacy is crucial for WhatsApp, and your personal messages and calls will always be protected with end-to-end encryption, ensuring that no one else, not even WhatsApp or Meta, can read or listen to them. Integrating WhatsApp with the Account Center does not alter this.”

Meta’s Goal: Achieving Greater Interconnectivity

Through this initiative, Meta aims to enhance interconnectivity, not only to provide a fluid user experience across its applications but also to strengthen its position as a comprehensive, unified platform.

It is worth noting that Meta has been subject to numerous antitrust lawsuits over the years, particularly in the U.S. and the European Union. For example, in 2022, during a U.S. antitrust investigation, the Federal Trade Commission (FTC) challenged Meta’s acquisitions of Instagram and WhatsApp, even considering the possibility of the company divesting these platforms to make them independent entities, although this did not happen.

Photo: Meta