Threads has practically doubled its monthly active users in the last 5 months: it already has 300M

Threads, Meta’s social network created to offer a more positive alternative to X, has now achieved 300 million monthly active users and 100 million daily active users. This milestone was shared by Adam Mosseri, CEO of Instagram and Threads, on his profile within the platform.

 

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A steady and consistent growth

Threads was launched on July 6, 2023, in most countries around the world, including the United States and the United Kingdom, although it wasn’t available in Europe until the end of the year. Impressively, in just 7 hours, it reached 10 million registered users. Less than a week later, it surpassed 100 million active users.

The platform’s new approach intrigued many users who were eager to explore a social network promising to be like X but without the negativity. However, as anticipated, **this rapid growth rate couldn’t be maintained**, though this doesn’t mean the social network is struggling with low numbers.

On the occasion of its first anniversary, Threads announced it had surpassed 175 million monthly active users. Just five months later, it nearly doubled that figure, reaching 300 million. This still leaves it behind its competitor, X, which has 619 million active profiles on its platform, ranking as the 12th most popular social network worldwide.

The entrance of BlueSky in the social media arena

In the competition between Threads and X, a new player has emerged: BlueSky. This social network has also been touted as an alternative to Musk’s platform, especially after recent changes and growing user dissatisfaction.

While Musk removed the blue bird symbol from Twitter and replaced it with an X, BlueSky is gaining momentum. By mid-November, it had gained significant attention, reaching 19 million users and growing at a rate of 1 million new users daily.

This development poses a challenge not only for X but also for Threads, as it faces a new competitor. In response, Meta’s social network has taken steps to compete with the blue butterfly, such as introducing personalized feeds on the platform, inspired by BlueSky.

We will closely monitor the evolution of these three social networks and their impact on each other. Who knows how the landscape might change by 2025?