AI Overviews

Why organic CTR has decreased by 61% in just 15 months as a cause of AI Overviews

The results of paid search in which automated responses are present also experienced a significant decline (-68%).

Rafael Sotelo - November 5, 2025

Jim Yu explains how AI is transforming search and why SEO still lies at the core of every content strategy.

María Bastero - November 4, 2025

Agent skills, enhanced customization, and a share button; the AI Mode sahres new updates and reaches over 180 countries in English.

María Bastero - August 22, 2025

More about AI Overviews

Google has made a public, closed, emphatic defense of its new AI-driven search experience, which is poorly supported by data.

Rafael Sotelo - August 7, 2025

In the leaked documents, Google explains to brands the keys to effective advertising in the new conversational era of AI Mode.

Rafael Sotelo - August 5, 2025

The CTR for the first organic position has fallen from 28% to 19% within a year, due to the impact of AI Overviews.

Rafael Sotelo - August 4, 2025

The new features of Google's AI Mode allow users to upload documents and interact via video with the assistant itself.

Rafael Sotelo - July 31, 2025

Google Discover users will be able to see summaries generated from multiple sources about the content of interest in their feed.

Rafael Sotelo - July 16, 2025

Google Offerwall is essentially an "offer wall" that provides users with a variety of options to gain access to content.

Rafael Sotelo - June 27, 2025