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Rafael Sotelo
Content manager in Marketing4eCommerce
Content manager of Marketing4eCommerce since 2014. In this time I have written more than 1,600 articles related to the world of marketing, eCommerce and the latest trends in technology related to the sector. I coordinate the editorial team, I participate in the magazine's YouTube channel explaining the history of eCommerce and you've probably also seen me in a more fun tone in our TikTok channel. I have a degree in business administration and management (2003), and I also have a master's degree (MBA) with which I completed my academic training back in 2012, although, honestly, I have never stopped learning. When I woke up, the dinosaur was still trending topic.
Last from Rafael Sotelo
The secret of SEO on Amazon for Black Friday and Christmas: discover the keywords with which your competition is succeeding
November 7, 2025
Why organic CTR has decreased by 61% in just 15 months as a cause of AI Overviews
November 5, 2025
Canva declares war on Adobe with Affinity: This is its revamped free design suite
November 4, 2025
Amazon increases its revenue by 13% thanks to AWS and anticipates a record-high peak season
October 31, 2025
Google surpasses $100 billion in quarterly revenue for the first time, driven by the surge in its Cloud division
October 30, 2025
TikTok introduces Smart Split and AI Outline, its two new AI tools for editing short videos
October 30, 2025
PayPal will integrate with ChatGPT, enabling you to pay for your purchases without leaving the AI
October 28, 2025
Amazon already has over one million robots dedicated to logistical tasks. Here’s a look at how they work
October 23, 2025
Amazon, Google, and Microsoft control 60% of the global cloud. As we observed with the AWS outage, it poses (many) problems.
October 21, 2025
Amazon Web Services outages shake the entire digital world: why?
October 20, 2025
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