Wix and Squarespace stand out for their intuitive interfaces and powerful tools. On one hand, Wix is becoming an increasingly competitive platform for creating professional eCommerce websites with customized design, while on the other, Squarespace is an alternative that offers options for all types of websites.
Both platforms are designed so that any person, without any programming knowledge, can build a professional website. However, despite their similarities, each one has a particular focus and distinguishing features. In this article, we compare Wix and Squarespace on key aspects to help you decide which is the best choice for your project.
Wix offers two web creation environments: the Wix Editor, designed for entrepreneurs, freelancers, and businesses seeking an intuitive solution to build their own website, and Wix Studio, developed specifically for agencies, freelancers, and teams managing multiple web projects who require advanced design, collaboration, and professional development tools.
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Meanwhile, the Squarespace editor is based on sections and blocks, which limits the freedom of drag-and-drop with its classic editor but ensures a clean, modern design and, most importantly, completely mobile-responsive layouts automatically. In 2022, they launched a dynamic editor that added more features to the platform, reducing the limitations of the classic editor. Their focus is on elegance and visual consistency.
Wix offers one of the largest template libraries on the market, with over 900 options. These templates cover a wide range of niches and styles. However, once you choose a template, you cannot switch to another without having to rebuild the entire site. On the other hand, it also features an artificial intelligence assistant to create a complete website from scratch.
The AI website builder from Wix allows you to chat with the artificial intelligence to design a complete website from the ground up: you can choose the theme, layout, and other elements. Additionally, within the editor itself, you can use integrated AI tools to generate images and videos.
In contrast, Squarespace has a smaller selection, with about 160 templates. It stands out for the quality and minimalist design of its templates, aimed at creative profiles such as photographers, artists, and designers. All Squarespace templates are high-quality and very professional.
Its AI design kit lets you create a website using your brand’s characteristics in the most aesthetic way possible. It provides a website generator and built-in AI tools that allow you to generate text, images, and web analytics. It also offers recommendations and guidelines for building your site’s sections.
Wix’s main strength is the Wix App Market, an ecosystem with more than 750 free and paid applications that allow you to add features to your website, from marketing tools to booking systems and live chats. In terms of SEO, Wix is integrated with Semrush, enabling you to analyze and research keywords directly within the Wix dashboard.
Squarespace’s approach, on the other hand, is “all-in-one”. The main functionalities, such as marketing tools, analytics, and eCommerce, are natively integrated into the platform. It offers fewer extensions, but those available are carefully selected and work perfectly with the platform.
Wix is a highly flexible eCommerce platform, ideal for stores with large catalogs (up to 50,000 products). It provides multiple payment options, inventory management, automatic discounts, and dynamic shipping. It is a robust option for growing businesses.
Squarespace’s eCommerce features are more suitable for small and medium-sized stores, especially those selling products with a strong visual component or that offer services. However, features such as appointment or reservation scheduling require additional fees.
The Business plan from Squarespace carries a 3% transaction fee, unlike Wix. The plans are as follows:
Both platforms offer monthly and annual subscription plans with different feature levels. Squarespace tends to be a bit more expensive in its basic plans, but it often includes more features at each level. On the other hand, Wix offers a free plan (with advertising), something Squarespace does not provide.
Wix’s plans are as follows:
Both platforms have integrated features that enhance email marketing, such as the ability to connect to services like Mailchimp. On social media, Wix enables you to post and schedule content on platforms like Facebook, Instagram, or X (among others), and offers native integrations to embed feeds or create campaigns with AI.
Squarespace, in turn, lets you link your social media accounts and publish directly from your website with the Unfold app, and includes the option to offer sales on Facebook and Instagram.
Regarding SEO, both provide free SEO features but there are some differences:
Wix offers blog templates and AI tools for content creation. As previously discussed, it includes traffic management via SEO, email marketing, and analytics, as well as community features: user registration, profiles, “Likes,” comments, and followers. It allows secure multi-author collaboration, organization with categories and tags, and monetization options such as subscriptions, membership clubs, online courses, or eCommerce.
Squarespace also lets you create blogs with flexible designs, monetize them with subscriptions, and has AI assistance, such as the capability to draft content with the support of Squarespace AI. It also allows scheduling content and analytics. However, it lacks autosave and revision history, so you may lose your work if your browser is closed.
The reliability and security of your site must be essential considerations when creating a website. Both Wix and Squarespace offer continuous (24/7) monitoring of website threats and SSL encryption, so either is a solid choice for hosting your site in this regard.
Maintaining a website requires effort and ongoing maintenance. Therefore, customer support is vital for both platforms.
The choice between Wix and Squarespace will depend on your needs:
Choose Wix if you are a beginner seeking maximum creative freedom and a wide range of features through an app marketplace. It is ideal for those who do not have a clear design vision and wish to experiment. Choose Squarespace if you prioritize minimalist, elegant design and a smooth, hassle-free user experience. It is perfect for creatives, artists, and bloggers who value aesthetics and do not require extensive customization.
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