In today’s competitive market, the brands that win are the ones that build strong, lasting relationships with their customers, and then turn those customers into advocates. A referral platform makes this possible and scalable. By getting happy customers to recommend your brand to friends, family and colleagues, you tap into one of the most powerful forms of marketing: word-of mouth. Unlike traditional advertising, which can feel impersonal and interruptive, referrals come with built-in trust.

The person receiving the recommendation knows the referrer, so they’re more likely to believe in your brand and buy. When done right, a referral program can drive both revenue and retention, turning your existing customers into your most effective sales team.

How referral platforms drive growth and loyalty

A good referral platform is a growth engine. It simplifies the process of setting up, running and optimising a referral program so that it delivers results without overloading your marketing team. Rather than relying on one-off campaigns or manual tracking, the platform provides an automated framework for incentivising referrals, rewarding participants and monitoring performance.

From a growth perspective, referrals have a unique advantage: they attract high-intent leads. People referred by someone they trust are more likely to convert quickly, often with a higher average order value. From a loyalty perspective, the customers who refer are also more engaged. They’ve invested in your brand’s success and in return are rewarded for their advocacy — creating a positive feedback loop that strengthens your customer base over time.

The link between customer referrals and higher retention

One of the best reasons to invest in a Mention Me’s referral program is the retention. Research shows consistently that referred customers have higher lifetime value and are less likely to churn than those acquired through paid advertising. This is because referrals create an emotional connection. When a customer recommends your brand, they’re putting their personal reputation on the line. If the referred person has a good experience, it reflects well on the referrer, so they’re more connected to your business.

The referral platform is key to this cycle. By making it easy for customers to refer — and by delivering rewards quickly — you encourage repeat referrals and ongoing engagement. Over time, your referral program becomes part of your retention strategy, working alongside loyalty programs and personalisation to get customers back.

Key features that drive revenue

Not all referral platforms deliver the same results. To drive revenue, you need a platform with features that support both acquisition and retention goals. Key features include:

• Customisable campaign templates that match your brand and allow you to launch promotions quickly.
• Real-time tracking and analytics so you can see how many referrals are coming in, where they’re coming from and how they’re converting.
• Automated reward distribution to keep participants motivated without adding admin burden. Fraud detection tools to ensure the integrity of your referral program.
• Mobile optimisation so customers can refer on the go, from any device.

These features work together to create a seamless experience for referrers and referees, resulting in higher participation rates and more revenue.

Creating incentives that encourage sharing

Your referral program success depends on your incentive structure. A referral platform gives you the flexibility to test different reward types and find what works for your audience. Common incentive models include “give/get” offers (e.g. give $10, get $10), percentage discounts, loyalty points or even exclusive experiences.

The key is to find the balance between motivating action and profitability. Your incentives should be valuable enough to inspire participation but also align with your margins and customer lifetime value. Many brands find success by offering tiered rewards — increasing the benefit for multiple referrals — which encourages customers to keep referring beyond their first attempt.

Automating and simplifying referral management

Manual referral tracking is not only time consuming but also prone to errors. A modern referral platform eliminates this problem by automating key processes. From generating unique referral links to verifying conversions and issuing rewards, the platform does everything behind the scenes. Automation also allows for personalisation at scale. For example you can send automated thank you emails to referrers, update them on their reward status and remind them of ongoing referral opportunities — all without manual intervention. This level of efficiency keeps your referral program active and engaged without overwhelming your marketing team.

Measuring ROI and program success

A successful referral program isn’t just about generating more sales but achieving profitable, sustainable growth. That’s why measuring ROI is key. A robust referral platform gives you the analytics you need to measure performance, including:

• Number of referrals generated.
• Conversion rates for referred leads.
• Revenue attributed to referrals.
• Customer lifetime value for referred vs non-referred customers.
• Cost per acquisition (CPA) for referral driven customers.

These insights help you see what’s working, optimise your incentive structure and allocate budget more effectively. Over time, you can refine your strategy to get the most out of every dollar spent.

Get started with your high-impact referral platform today

Launching a referral program doesn’t have to be complicated. With the right referral platform you can be up and running in just a few steps:

1. Define your goals — Decide if your focus is on acquisition, retention or both.
2. Choose your incentives — Pick rewards that motivate your audience and stay within budget.
3. Set up your campaign — Use the platform’s templates to design referral pages, emails and promotional materials.
4. Integrate with your systems — Connect to your CRM, eCommerce platform and email marketing tools.
5. Test and launch — Run a small pilot, gather feedback and make adjustments before rolling out to your entire customer base.
6. Promote actively — Use email, social media and post-purchase touchpoints to encourage participation.
7. Track and optimise — Monitor performance data and refine your referral program over time.
8. By following these steps, and using a proven solution like Mention Me, you can turn your customers into your most reliable growth channel.

The post Boost revenue and retention with a referral platform appeared first on Marketing4eCommerce English.

For years, Salesforce has been synonymous with robust enterprise software. However, for many mid-sized companies and agile sales teams, its advanced functionalities are no longer considered an advantage. This is where Pipedrive comes into play—an alternative that continues to gain ground rapidly.

Thanks to its visual interface, ease of use, and features focused on driving conversions, Pipedrive has established itself as the CRM of choice for businesses seeking agility without sacrificing powerful functionalities.

What Drives the Shift: Speed, Visibility, and Ease

Sales and support teams who interact with customers daily agree on one point: the speed of accessing information is vital. According to testimonials collected by Pipedrive, this is precisely the main reason why many sales managers are migrating from Salesforce.

Pipedrive allows users to visualize their entire sales funnel within seconds and update opportunities without relying on multiple clicks or complex processes. Its visual design is intended for sales representatives, not for technicians.

This approach is already delivering results: according to an internal study, companies that adopt Pipedrive save operational time and are able to focus on selling more and selling better.

• You may also be interested in: How to Perform an Initial Setup in CRM Pipedrive: Step by Step

Salesforce vs. Pipedrive

Below is a brief overview of the advantages that users have highlighted after migrating from Salesforce to Pipedrive:

• Simple migration: you may import all your data easily in a single guided session.
• Lower cost: Pipedrive offers more affordable plans without sacrificing key functionalities.
• Streamlined sales process: users benefit from a guided sales flow that facilitates daily follow-up.
• Intuitive interface: the Kanban-style design allows you to manage deals through drag-and-drop functionality.
• Professional support: the customer support team is both prompt and knowledgeable.
• Customization and integrations: with its open API and more than 100 applications, it is easy to adapt Pipedrive to the workflow of any company.

Key Advantages for Mid-Sized Companies

Many mid-sized businesses assume that they need a complex CRM to rise to their business challenges. While Salesforce excels due to its capability, it may also prove excessively technical.

Pipedrive offers an alternative that combines simplicity with scalability, including:

• Advanced reports and detailed forecasts for sales management teams.
• Integration with marketing and operations tools.
• Automation of customer follow-up and post-sale processes.
• A customizable platform featuring an open API and multiple integrations.

Highlighted functions include: integration with Mailchimp for mass email campaigns, lead capture with web forms, revenue forecasting and contact timeline views, more than 100 available apps, and more.

Unlike Salesforce IQ, Pipedrive maintains data centers in Germany, which ensures compliance with the General Data Protection Regulation (GDPR). This makes it a secure choice for businesses operating in Europe.

Pipedrive is a proven and reliable alternative to Salesforce. Additionally, you may try it free of charge for 14 days and experience its impact on your team from day one by clicking on the button below.

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Truly understanding your customers on Amazon is not just about reviewing product rankings or sales reports. Those figures show what has already happened, but they do not explain what attracted the buyer before clicking.

To optimize your sales strategy, you need data that covers the entire customer journey: from the first search to the final purchase. This is where advanced analytics comes into play. And with tools such as Search Query Performance from Helium10, you are able to achieve this.

You may be interested in: The best tools for selling on Amazon

What to look for in an analytics tool for Amazon

Keyword research can truly be a thorny path, because it is not enough to simply review ranking positions. You must consider the search terms your customers use, how frequently they search, and where your product appears. Why is this important? Because this knowledge allows you to verify if you are appearing in the correct searches, if users are clicking your product when they see it, and if instead of receiving those clicks yourself, your competitors are taking them.

Furthermore, it is also essential to understand the “why” behind these actions. For example, why might impressions surpass search volume if your product appears both organically and via sponsored ads? Have you ever asked yourself this question?

Having visibility is excellent, but visibility without conversion is of very little value. It is important to know how many clicks you receive per keyword, what percentage of clicks end up on your product, and compare your conversions to those of your competitors. In this way, you can disregard hypotheses and focus on what is truly working for you.

One of the most valuable aspects is knowing where you nearly secured a sale. With these data points you can identify:

• Product pages that require improvement.
• Keywords with high conversion potential.
• Advertising investments that are worthwhile to increase… or reduce.

However, remain calm marketer; it is not always your entire brand that is underperforming: sometimes it is specific products that are holding back performance. Selecting the right tool should allow you to analyze at both levels in order to make timely corrections.

How Search Query Performance from Helium10 works

This tool provides insights based on direct data from Amazon, not estimations. That means you can clearly view: real search volume, click-through rate (CTR) and conversion rate, the number of clicks and sales your brand receives, first-page appearances, items added to cart, and purchases within 24 hours.

Among its functionalities, you will also find the ability to:

• Adjust your keyword strategy according to actual buyer behavior.
• Identify errors on product listings that are costing sales.
• Detect missed opportunities and turn them into conversions.
• Evaluate the success of product launches with search data.
• Monitor the competition and anticipate their moves.

Additionally, it enables you to compare performance by week (unlike Seller Central, which only allows you to view individual periods).

With this information you can detect:

• Keywords where you outperform the market average, which will allow you to identify those in which you should invest more.
• Keywords in which your conversions lag behind those of your competitors. This may be decisive when shifting your strategy towards a more robust one.
• Lost sales to specific competitors. You will be able to identify who your key competitors are, thereby developing your sales plan and seizing new opportunities.

One of the main advantages of this tool is that you do not need to download any document to determine what is working and what is not. Your CTR and conversion ratios are automatically calculated both for your ASIN (Amazon Standard Identification Number) and your market, saving you from having to download reports and allowing you to view the results at a glance with Helium10.

Conclusion: the key lies in actionable data

The real advantage is not in accumulating metrics, but in translating them into decisions: which keywords to strengthen, which pages to optimize, and where to invest your budget.

The Search Query Performance Tool from Helium 10 helps you see what customers truly do on Amazon and to make decisions based on data, not on assumptions.

Would you like to discover how your customers behave on Amazon? With this tool, you will have the answer. Moreover, by utilizing our link, you will receive a 20% discount for 6 months:

You may also be interested in

• How to use Cerebro and Magnet from Helium 10 to master competitive research on Amazon
• Common mistakes Amazon sellers make (and how to avoid them)

The post How to better understand your customers on Amazon with Helium10’s Search Query Performance appeared first on Marketing4eCommerce English.

When it comes to ranking content in its search engine, Google does not only focus on the proper use of keywords and links; it also rewards pages that prove to be a trustworthy and relevant resource. That is precisely what we are going to discuss today: your website’s authority and how to enhance it to become more competitive in search results.

Authority is a fundamental pillar of Google’s EEAT concept (Experience, Expertise, Authoritativeness, and Trustworthiness), which measures the quality of content and its creator. In essence, being an authority means that your brand, your website, or even your personal authorship is recognized and respected within a specific niche. If you succeed in having your website regarded as a reliable source of information, you will not only improve your ranking but also build a strong and lasting brand.

Try Semrush for free

Authority Score: a Metric for Measuring Authority

But how is authority measured? This is where SEO tools come into play. Semrush, for example, has its own metric, the Authority Score, which allows you to quantify your domain’s strength on a scale from 1 to 100.

This is not merely an abstract number, but rather it is calculated based on three key factors:

• Backlink signals: the quantity and quality of links pointing to your website from other domains.
• Organic traffic: the estimated monthly visits your website receives from search engines.
• Spam factors: the presence of manipulation indicators or suspicious patterns (such as unnatural growth in links or too many links from the same IP address). These factors negatively impact your website’s rating.

In practice, a high Authority Score indicates that your website has a robust link profile and that Google considers it relevant. However, the true value of your score will also depend on the segment in which you compete and on your specific competitors. This means that if your website has an Authority Score of 30 while other similar sites you compete against have an average of 20, your score is actually quite favorable, even if it may not seem so at first glance.

How to Find Out Your Authority Score in Semrush

To get started, you only need to log in to Semrush and go to the “Domain Overview” section under “SEO”; one of the first figures you will find on the dashboard is the “Authority Score.” Another option is to use the free tool Website Authority Checker directly.

These panels will provide you with valuable information about key indicators such as: the number of backlinks, the number of referring domains that have at least one link pointing to the analyzed domain/URL, the number of monthly visits, organic traffic estimates, toxicity score, the trend of your Authority Score over the last 12 months, and more. In addition, if you would like to see the results of your competitors, you only need to repeat the same steps with their websites and compare the data.

How to Improve Your Authority Score

Once you have analyzed your score and your competitors’, it is time to take action to maintain a good score or, if you do not yet have it, to strive for improvement. To that end, Semrush recommends the following:

Obtain high-quality links: Seek out and build backlinks from websites that are both relevant and trustworthy within your industry. A link from a reputable site is far more valuable for your authority.

• Obtain high-quality links: seek out and build backlinks from websites that are both relevant and trustworthy within your industry. A link from a reputable site is far more valuable for your authority.
• Create high-quality content: apply SEO on-page best practices to achieve better rankings and gain more traffic from search engines.
• Monitor your backlink profile regularly: conduct periodic reviews and, if you find many unreliable or low-quality links, contact the websites that are linking to you to request their removal.
• Distribute authority through internal links: use internal linking to spread authority across the various pages of your website. This helps Google understand your site’s structure and strengthens the relevance of your content.

Of course, we would like to remind you that SEO is a complex recipe composed of many ingredients, so you must ensure quality is present in each of them. While a high Authority Score can help your rankings, on its own it is not an absolute guarantee of success in search results.

Building Authority for Generative Search Engines

Improving your Authority Score is not only a strategy for traditional SEO, but it also prepares you for the future of search. Indeed, we are referring to generative search engines—those new systems that feed on website content to generate their responses.

Authority is a foundational element of GEO (Generative Engine Optimization), the practice of optimizing website content so that generative search engines will cite it in their answers, according to research from Princeton University.

Furthermore, a study by the platform Rankscale.ai analyzed nearly 8,000 citations in 57 different queries performed in ChatGPT, Perplexity, Google AI Overviews, and Gemini to determine which factors influence whether these AIs choose to rank a piece of content. Authority was one of the common factors, making it clear that building authority, trust, and credibility on your website will increase your chances of being cited by generative search engines.

In summary, authority is the currency of SEO today and for the future. It is how Google and other search engines recognize experts in every field. To audit your competitors’ backlink profiles, search for new link-building opportunities, and of course improve your Authority Score, it is advisable to rely on SEO analysis and optimization tools such as Semrush.

Try Semrush for free

Photo: Flux Schnell

The post How to Enhance Your Website’s Authority to Succeed in Google’s Searches appeared first on Marketing4eCommerce English.

Wix and Squarespace stand out for their intuitive interfaces and powerful tools. On one hand, Wix is becoming an increasingly competitive platform for creating professional eCommerce websites with customized design, while on the other, Squarespace is an alternative that offers options for all types of websites.

Both platforms are designed so that any person, without any programming knowledge, can build a professional website. However, despite their similarities, each one has a particular focus and distinguishing features. In this article, we compare Wix and Squarespace on key aspects to help you decide which is the best choice for your project.

1. Editor and Customization

Wix offers two web creation environments: the Wix Editor, designed for entrepreneurs, freelancers, and businesses seeking an intuitive solution to build their own website, and Wix Studio, developed specifically for agencies, freelancers, and teams managing multiple web projects who require advanced design, collaboration, and professional development tools.

• Wix vs WordPress: Which is the best option for your online store?

Meanwhile, the Squarespace editor is based on sections and blocks, which limits the freedom of drag-and-drop with its classic editor but ensures a clean, modern design and, most importantly, completely mobile-responsive layouts automatically. In 2022, they launched a dynamic editor that added more features to the platform, reducing the limitations of the classic editor. Their focus is on elegance and visual consistency.

2. Templates and Web Design with AI

Wix offers one of the largest template libraries on the market, with over 900 options. These templates cover a wide range of niches and styles. However, once you choose a template, you cannot switch to another without having to rebuild the entire site. On the other hand, it also features an artificial intelligence assistant to create a complete website from scratch.

The AI website builder from Wix allows you to chat with the artificial intelligence to design a complete website from the ground up: you can choose the theme, layout, and other elements. Additionally, within the editor itself, you can use integrated AI tools to generate images and videos.

In contrast, Squarespace has a smaller selection, with about 160 templates. It stands out for the quality and minimalist design of its templates, aimed at creative profiles such as photographers, artists, and designers. All Squarespace templates are high-quality and very professional.

Its AI design kit lets you create a website using your brand’s characteristics in the most aesthetic way possible. It provides a website generator and built-in AI tools that allow you to generate text, images, and web analytics. It also offers recommendations and guidelines for building your site’s sections.

3. Features and Applications

Wix’s main strength is the Wix App Market, an ecosystem with more than 750 free and paid applications that allow you to add features to your website, from marketing tools to booking systems and live chats. In terms of SEO, Wix is integrated with Semrush, enabling you to analyze and research keywords directly within the Wix dashboard.

• 10 advanced Wix features you did not know existed

Squarespace’s approach, on the other hand, is “all-in-one”. The main functionalities, such as marketing tools, analytics, and eCommerce, are natively integrated into the platform. It offers fewer extensions, but those available are carefully selected and work perfectly with the platform.

4. eCommerce

Wix is a highly flexible eCommerce platform, ideal for stores with large catalogs (up to 50,000 products). It provides multiple payment options, inventory management, automatic discounts, and dynamic shipping. It is a robust option for growing businesses.

• Wix vs Shopify: Which is the best choice for your online store?

Squarespace’s eCommerce features are more suitable for small and medium-sized stores, especially those selling products with a strong visual component or that offer services. However, features such as appointment or reservation scheduling require additional fees.

5. Pricing

The Business plan from Squarespace carries a 3% transaction fee, unlike Wix. The plans are as follows:

• Personal: This is the basic plan that gives you access to fully personalized templates for €11/month.
• Business: Designed for companies wishing to start accepting payments, priced at €17/month.
• Basic Commerce: Grants access to sales tools with no transaction fees for €24/month.
• Advanced Commerce: For €36/month, provides access to all necessary tools for advanced sellers.

Both platforms offer monthly and annual subscription plans with different feature levels. Squarespace tends to be a bit more expensive in its basic plans, but it often includes more features at each level. On the other hand, Wix offers a free plan (with advertising), something Squarespace does not provide.

Wix’s plans are as follows:

• Free plan: Limited features and adverts
• Light: Basic plan for simple sites (€14/month)
• Core: Basic eCommerce features and marketing package (€25/month)
• Business: Oriented towards your brand’s growth (€34/month)
• Business Elite: Provides unlimited storage and scalability (€149/month)
• Enterprise: Custom plan for large businesses.

6. Marketing and SEO

Both platforms have integrated features that enhance email marketing, such as the ability to connect to services like Mailchimp. On social media, Wix enables you to post and schedule content on platforms like Facebook, Instagram, or X (among others), and offers native integrations to embed feeds or create campaigns with AI.

Squarespace, in turn, lets you link your social media accounts and publish directly from your website with the Unfold app, and includes the option to offer sales on Facebook and Instagram.

Regarding SEO, both provide free SEO features but there are some differences:

• Wix connects directly with Semrush, Google Search Console, Google Merchant Center, and Google Business Profile. It also offers instant indexation with Google, an AI-powered meta tag creator, and allows for bulk redirects.
• Squarespace also offers integration with Search Console. It enables you to hide pages from search engines for content you do not wish to appear in public results, allows for optimized page indexation, and features static URLs that search engines can easily find and read.

7. Blog

Wix offers blog templates and AI tools for content creation. As previously discussed, it includes traffic management via SEO, email marketing, and analytics, as well as community features: user registration, profiles, “Likes,” comments, and followers. It allows secure multi-author collaboration, organization with categories and tags, and monetization options such as subscriptions, membership clubs, online courses, or eCommerce.

Squarespace also lets you create blogs with flexible designs, monetize them with subscriptions, and has AI assistance, such as the capability to draft content with the support of Squarespace AI. It also allows scheduling content and analytics. However, it lacks autosave and revision history, so you may lose your work if your browser is closed.

8. Security

The reliability and security of your site must be essential considerations when creating a website. Both Wix and Squarespace offer continuous (24/7) monitoring of website threats and SSL encryption, so either is a solid choice for hosting your site in this regard.

9. Customer Support

Maintaining a website requires effort and ongoing maintenance. Therefore, customer support is vital for both platforms.

• Wix provides customer support in Spanish from 3:00 AM to 8:00 PM EST (10:00 AM to 3:00 AM CEST) via telephone and live chat, ticket submissions, FAQs, and informational articles with video tutorials.
• Squarespace, on the other hand, offers support via email, X, and Facebook Messenger, 24 hours a day, seven days a week, and also has a help center.

Conclusion

The choice between Wix and Squarespace will depend on your needs:

Choose Wix if you are a beginner seeking maximum creative freedom and a wide range of features through an app marketplace. It is ideal for those who do not have a clear design vision and wish to experiment. Choose Squarespace if you prioritize minimalist, elegant design and a smooth, hassle-free user experience. It is perfect for creatives, artists, and bloggers who value aesthetics and do not require extensive customization.

The post Wix vs Squarespace: which is the best option for your online store? appeared first on Marketing4eCommerce English.

Building customer loyalty is one of the greatest challenges that businesses face today. With the ease of access to multiple options, consumers possess more power than ever before, and retaining them over the long term is essential to ensuring business success. Below, we will examine some key strategies for building customer loyalty and, as a result, increasing the sales of your online store.

1. Create a personalized experience for each customer

One of the most effective ways to build customer loyalty is to provide a personalized experience. Nowadays, consumers expect brands to know their preferences and to offer products or services that are truly relevant to them. To achieve this, it is crucial to have tools that allow you to segment your audience and tailor offers to each customer profile.

You may personalize the experience in various areas, such as:

• Personalized recommendations based on purchase history.
• Special offers according to browsing behavior.
• Sending personalized emails featuring products the customer has viewed or added to their cart but has not yet purchased.

These small actions can make the difference between a customer choosing to purchase again or not. Salecycle, Dynamic Yield, and Nosto are a few examples of useful tools for this purpose.

• The 9 Best eCommerce Personalization Tools

2. Implement an effective loyalty program

Loyalty programs are among the most common and effective strategies for retaining customers. These programs not only help to reward customer loyalty, but they can also increase the customer lifetime value (CLV). Reward programs, exclusive discounts, and point accumulation systems are options highly valued by consumers, especially when they are easy to understand and use.

For a loyalty program to be effective, it must:

• Offer attractive rewards that motivate the customer to continue making purchases.
• Be transparent regarding how points are accumulated and redeemed.
• Be integrated across all sales channels, both online and offline, allowing customers to take advantage of it at any time.

With a well-designed program, you not only build customer loyalty, but also encourage return visits and, therefore, increase sales. Remember that a satisfied customer is more likely to recommend your business to others, which can attract new customers to your online store.

Some powerful tools for this purpose are Wapping, Captain Wallet, Omniwallet, and Splio.

• Here Are the 6 Best Loyalty Tools for eCommerce

3. Optimize customer service

Customer service is one of the most sensitive aspects of any company. Quickly and efficiently resolving issues fosters a relationship of trust between the customer and the brand. To achieve this, it is essential to maintain open communication channels and provide a prompt response to any question or issue.

In the world of eCommerce, it is crucial to have an online associate who proactively follows up on sales. Just as in a physical store, where a sales associate can answer questions and offer recommendations, online this translates to having a live chat or a virtual assistant available to interact with customers in real time. This type of personalized interaction helps resolve any questions before they become reasons for cart abandonment. Additionally, it facilitates guidance throughout the purchase process, thereby increasing the likelihood of conversion.

It is also important to offer an omnichannel experience, where customers can reach out through various platforms (website, social networks, email, telephone) and receive the same level of service across all of them.

CRM systems such as Pipedrive make it possible to manage customer interactions centrally, which facilitates faster and more efficient follow-up and problem resolution. This tool helps to organize information and enhance customer service, which is fundamental for building loyalty and ensuring a satisfactory shopping experience.

• Discover the 11 Best Live Chat Tools for eCommerce

4. Use a CRM to Manage Long-Term Relationships

A CRM, such as Pipedrive, is a fundamental tool for managing customer relationships in an efficient and scalable manner. A CRM enables you to centralize all customer information, from their purchases to their customer service interactions. With this data, you may develop much more targeted marketing campaigns, offering products that truly interest each customer.

Pipedrive, for instance, enables the automation of tasks such as sending personalized emails, assigning tasks to the sales team, and monitoring interactions with each customer. This not only optimizes the company’s internal processes, but also improves the customer experience because it allows you to anticipate their needs.

• These Are the 10 Best CRM Tools for Your Business

5. Leverage Social Media to Generate Engagement

Social media has become an essential tool for companies that wish to connect with their customers in a closer and more personal manner. Establishing consistent and direct communication with consumers can be extremely beneficial for strengthening the relationship with them.

Furthermore, social media is not only useful for maintaining contact, but also for creating valuable content. Providing interesting, entertaining, or useful content for your followers can increase engagement and, over time, help customers feel more identified with your brand. This emotional connection with customers is one of the most powerful factors for securing their loyalty.

Conclusion

In order to foster customer loyalty and increase sales in your online store, it is essential to focus on creating a personalized experience, implementing effective loyalty programs, and optimizing customer service. In addition, utilizing tools such as a CRM like Pipedrive can help you manage customer relationships more efficiently and achieve better long-term results. Remember that loyalty is not only about offering good products, but also about building a relationship of trust and satisfaction with each customer.

• You may also be interested in: How to Make an Initial Setup in CRM Pipedrive: Step by Step

The post 5 strategies to retain online customers and increase your sales appeared first on Marketing4eCommerce English.

If your online store is already established in one market and you are considering expanding to other countries, it is essential that your international SEO strategy is well planned. It is not enough to simply translate your product listings: each market has its own nuances, search habits, and unique competition. Here, we explain step by step, with examples, how to prepare your eCommerce to gain visibility and higher rankings in different countries and regions.

Understand each market before optimizing

The first step in an effective SEO international strategy is to research your target market. Even if you sell the same products in several countries, the terms users use to find them may vary significantly. For example, what is searched as “ordenador portátil” in Spain may appear more frequently as “laptop” in Mexico.

To identify these differences, you can use tools such as Semrush, which allows you to analyze the most relevant keywords in different languages and regions. With its international keyword research feature, you will discover not only which terms have the highest search volume, but also which ones have lower competition and greater conversion potential.

Additionally, take into account cultural and seasonal factors: some products have higher demand at certain times or are searched for with different intentions depending on the country. Understanding your local audience well is crucial to tailor your content and your overall strategy.

How to Conduct International Keyword Research in Semrush

1. Access your Semrush account.
2. In the side menu, go to the section SEO → Keyword Research → Keyword Magic Tool.
3. In the search bar, enter the keyword or general term you wish to analyze.
4. Very important: Right next to the search bar, you will find a dropdown menu for country and language.
   • By default, it is usually set to Spain – Spanish (or the last one you used).
   • Here you can choose from over 130 countries and languages. For example: Mexico – Spanish, United States – English, France – French, and more.
5. Click Search and you will receive keyword suggestions, along with their volume, difficulty, CPC, and trends… but now for the selected country and language.
6. If you want to compare several markets, repeat the search changing the country/language in the dropdown and save the lists so you may analyze them side by side.

Adapt Your Website for Multiregional SEO

Once your market research is clear, it is time to prepare your website so that search engines can interpret it correctly and display it in relevant results according to the user’s location.

One of the most important aspects is to properly implement hreflang tags, which indicate to Google which version of your content should be displayed based on the visitor’s language and country. For example, you might have a page in Spanish for Spain (es-ES) and another in Spanish for Mexico (es-MX), ensuring that users see the most relevant version.

It is also advisable to define whether you will opt for a different domain for each country (for example, .es, .mx), subdomains (es.yourdomain.com), or subdirectories (yourdomain.com/es/). Each option has its advantages and disadvantages, but what is most important is to maintain consistency and ensure that each version of the website is properly optimized. For example, we use .mx, .co, and .cl domains, in addition to .net and .net/en.

Another recommendation is to adapt not only the text, but also images, calls to action, payment methods, and testimonials so that they are aligned with local expectations. This level of customization contributes not only to SEO but also to the overall user experience.

Optimize content and internal linking for each language

Content is the core of your strategy and should not only be translated, but also localized. That means you must adapt expressions, examples, and cultural references to truly connect with the target audience. Here, Semrush proves to be a highly useful tool for analyzing local competitors and identifying which content is performing best for them.

• You may be interested in: Step-by-step guide: How to conduct a competitor analysis with Semrush

Do not forget to also build a local backlink profile in each country. Acquiring mentions and links from local media, blogs, and directories helps gain authority at the regional level, something that Google values highly.

• You may be interested in: How to set up and monitor backlinks with Semrush: A practical guide

Finally, always check that your website is fast and accessible from any device, since site speed and usability also influence SEO and the retention of international visitors.

Summary: think globally, act locally

In conclusion, the success of international SEO is not based solely on translating keywords, but on crafting a strategy designed for each market, taking into account linguistic, cultural, and technical specifics. Tools such as Semrush will help you better guide your decisions and understand what your audience is really searching for in every region.

Plan carefully, measure your results, and adjust your strategy based on the data. In this way, your eCommerce will not only achieve greater international visibility, but will also foster a better connection with users no matter where they are.

By the way: we have spoken with Semrush and they have offered our readers an extension of the free trial from 7 to 14 days, via the following link:

The post Practical guide to international SEO for eCommerce: what to do and how to do it right appeared first on Marketing4eCommerce English.

In a context where conversational commerce is gaining ground over traditional customer service channels, tools such as ChatCenter have become key allies for businesses seeking to automate and centralize conversations with their customers. WhatsApp, Instagram, Telegram, or Messenger are no longer just contact channels: these are spaces where relationships are built, sales are closed, and questions are resolved in real time.

Below, we will explain what ChatCenter is, how it works, and what differentiates it from other platforms for managing online conversations.

What is ChatCenter?

ChatCenter is a SaaS platform that provides end-to-end services for customer support, marketing, and sales, integrating various chat channels into a comprehensive solution. It allows companies to manage and automate customer interactions across multiple channels.

In this way, support, sales, and marketing teams can collaborate in real time, assign conversations, respond more quickly, and maintain complete traceability of the contact history with each customer, regardless of the channel through which the customer reached out.

ChatCenter is not just a multichannel messaging tool—it is a comprehensive solution that optimizes digital communication processes through automation and artificial intelligence.

What can you do with ChatCenter

One of ChatCenter’s main strengths is its unified interface, which enables users to view and reply to all messages from a shared inbox. This facilitates collaboration between different departments and prevents conversations from being lost across channels.

Additionally, it enables you to:

• Automatically assign chats to available agents.
• Tag contacts and leave internal notes.
• Create quick replies for frequently asked questions.
• Build automation flows using chatbots.
• Send mass messages (for example, for WhatsApp Marketing campaigns).
• Integrate with eCommerce tools, such as Shopify, VTEX, or Tiendanube.
• Connect with CRMs and other solutions via API.

All of this is designed to increase operational efficiency and provide faster, more personalized service.

ChatCenter for eCommerce and Sales Teams

One of the major differentiators of ChatCenter is its clear focus on eCommerce and conversational marketing. The platform can be integrated with CMS and marketplaces like Shopify, VTEX, or Tiendanube, allowing you to retrieve customer and order information to personalize responses.

For sales teams, it is possible to tag leads, establish stages in the sales process, and conduct follow-up directly from WhatsApp or other channels, making it a streamlined and functional CRM tool for commercial processes.

Moreover, by enabling bulk message sending under certain conditions (such as order updates or relevant news), it becomes an alternative to email marketing, which is particularly useful for audiences who prefer to be contacted via chat.

Who Is ChatCenter For?

ChatCenter is especially designed for:

• Online stores that receive a high volume of inquiries through social networks.
• Companies with multichannel support seeking efficiency and control.
• Sales teams that use WhatsApp as their main prospecting or follow-up channel.
• Digital marketing agencies that manage multiple accounts and require visibility of results.

In summary, ChatCenter offers a comprehensive solution for businesses that understand conversation is a part of the purchasing process and that managing it professionally can make a significant difference in conversion, loyalty, and brand image.

The post This is ChatCenter: customer service, marketing, and sales from WhatsApp (and more) appeared first on Marketing4eCommerce English.

Expanding into international markets offers companies new opportunities, but it also presents a series of challenges. From understanding cultural differences to managing multiple sales channels, the key to sustained success lies in how customer relationships are managed within these new environments. In this article, we will explore how to effectively manage customers in international markets, addressing the challenges as well as the key tools for efficient management.

Challenges in managing customers in international markets

Cultural Adaptation: A Key Challenge in International Markets

One of the principal challenges when managing customers in international markets is cultural adaptation. Each country has its own norms and expectations regarding business interactions, which may influence the nature of communication, price negotiations, and the way products are presented. For instance, in Asian markets, there is a fundamental focus on building personal relationships, whereas in European or American markets, efficiency and transparency may be valued more highly. Additionally, purchasing habits and customer expectations can vary greatly across regions.

It is important to understand that the cultural context impacts not only the mode of communication, but also the decision-making process. In some cultures, buyers may require a longer period of time to reach a decision due to greater emphasis on trust and relationship-building, while in others, the speed and efficiency of the purchasing process are essential.

Geographical Differences: How to manage them effectively

International customer management is also influenced by geographical distance. Time zone differences, different languages, and variations in delivery logistics are factors that may delay response times to customers and complicate the tracking of interactions. Moreover, differences in delivery expectations and product accessibility can vary significantly across countries.

Overcoming these challenges involves implementing adequate management systems to coordinate international logistics and to offer rapid response times to customers, even across different time zones. The key here is the adaptation of processes and proper planning to manage information in a centralized and efficient manner, thus avoiding delays in communication.

Diversity of Currencies and Payment Methods

Beyond cultural and geographical differences, another critical challenge when operating in international markets is the diversity of currencies and payment methods. Companies must adapt to local regulations, which can vary dramatically depending on the country, both in terms of tax laws and eCommerce. For example, within the European Union, data privacy regulations (such as GDPR) are much stricter than in other regions, requiring companies to adjust their processes to ensure compliance with these regulations.

The diversity of payment methods is also significant. While credit card use is common in some countries, in others, platforms such as PayPal, Alipay, or even payments using cryptocurrencies are more prevalent. Adapting to these payment methods may be essential to provide a smooth shopping experience.

Key tools for managing customers in International Markets

Addressing these challenges requires the use of tools that enable customer management in a centralized and efficient manner. A CRM (Customer Relationship Management) solution adapted to the needs of international sales can provide a significant advantage. Solutions such as Pipedrive are ideal for companies that operate in several markets, since they offer functionalities for segmentation and personalization of processes.

With Pipedrive, companies can manage multiple markets by creating workflows tailored to the distinct needs of each region. This may be accomplished through customer segmentation based on geographic location, behavior, or preferences. Additionally, the tool enables automation of repetitive tasks and personalization of interactions, ultimately enhancing the customer experience and optimizing the efforts of the sales team.

One of the most notable aspects of this CRM solution is its ability to integrate with other key tools when managing international markets. From email platforms to project management tools, a CRM such as Pipedrive allows all relevant customer data and interactions to be gathered in a single location, which facilitates decision-making and more efficient customer tracking.

Other Complementary Tools for International Markets

In addition to Pipedrive, there are other tools that may be essential for managing clients at the international level, such as:

• Lokalise: A content localization platform that streamlines the translation and adaptation of applications, websites, and other content to different languages and markets.
• Stripe: A payment platform that supports international transactions securely by accepting multiple currencies and payment methods.
• Trello: A project management tool that organizes tasks in a collaborative manner, facilitating coordination among globally distributed teams.
• Weglot: An automatic translation tool for quickly and efficiently creating and managing multilingual websites.
• Slack: A communication platform that fosters real-time collaboration among international teams by providing dedicated channels for specific projects and markets.
• Mailchimp: A marketing automation platform for creating and managing personalized email campaigns, segmented by region or customer behavior.
• Google Analytics: A web analytics tool that delivers data regarding your site traffic, allowing you to analyze the behavior of international users and adjust digital marketing strategies accordingly.

Conclusion

Managing customers in international markets requires a deep understanding of cultural, legal, and logistical challenges, as well as the use of key tools that facilitate segmentation and the automation of processes. With the appropriate solutions, such as Pipedrive, companies may overcome these challenges and efficiently manage customer relationships in international markets, thereby improving both operational efficiency and the customer experience.

The post How to manage clients in international markets appeared first on Marketing4eCommerce English.

Working in marketing involves dealing with multiple projects, campaigns, channels, and metrics simultaneously. For this reason, having well-organized dashboards or control panels is not a luxury, but a necessity. An effective dashboard enables you to visualize tasks, track objectives, and align your team around clear priorities. And the best part: there is no need to create them from scratch. Platforms such as Monday.com already offer templates ready for these needs: you simply need to adapt them.

What is a Marketing Dashboard?

A dashboard (or control panel) is a visual tool that organizes key information into columns and rows, allowing the team to see at a glance the status of tasks, responsible parties, and deadlines. It functions as a shared map of ongoing work and can be tailored to various objectives: from planning campaigns to monitoring metrics or managing social media.

Here we present five types of dashboards that every marketing team should actively use and keep up to date in order to improve their productivity and results.

1. Content Planning Dashboard

Any team working with a blog, an SEO strategy, or an editorial calendar needs a panel to visualize what will be published, when, and on which channel. The ideal dashboard allows you to classify by content type (article, video, guide, infographic), status (pending, drafting, under review, published), and person responsible.

In addition, it is advisable to include fields for keywords, target audience, CTA, and internal links, which helps to maintain SEO quality and brand consistency. This type of dashboard is useful not only for planning, but also for reviewing what has been effective and what can be optimized.

A well-designed editorial board reduces oversights, avoids duplication, and keeps the focus on priority topics.

2. Marketing Campaign Dashboard

Each campaign—whether a promotion, launch, or a one-off initiative—consists of multiple phases that must be managed clearly. This includes planning, budgeting, creation of materials, approval, distribution, monitoring, and final analysis.

A well-designed campaign dashboard reflects each phase as a column or section, and includes those responsible, key dates, expected objectives, and links to creative materials. This way, any team member can access the dashboard, understand the current phase of the campaign, and know what is required to move forward.

This panel may also be integrated with other areas: sales, product, or customer service, to ensure coordinated execution.

3. Social Media Dashboard

Publishing on social media goes beyond scheduling content: it involves responding to the community, measuring results, and spotting opportunities. A social media board facilitates planning posts by channel (Instagram, LinkedIn, TikTok, etc.), scheduling, defining key messages, and tracking interactions.

Additionally, you may integrate columns for reviewing mentions, influencer requests, or content ideas generated by the audience. In some teams, this dashboard connects directly with social management tools such as Buffer or Hootsuite.

Centralizing your social strategy in a single dashboard helps maintain coherence and promotes quick response to trends.

4. A/B Testing Dashboard

Data-driven marketing is not just about measuring; it is about experimenting. Therefore, having a dedicated board for A/B testing makes it easier to record all hypotheses tested, involved segments, variables changed (email subject, button color, product order, etc.), and the results obtained.

This type of panel enables your team to learn from mistakes and replicate successes. Over time, it also becomes a repository of best practices for the team.

There is no real learning without documentation, and a well-maintained experimentation dashboard is essential in digital environments.

5. KPI Tracking Dashboard

You cannot improve what you do not measure. Therefore, the marketing team needs a panel where the main key performance indicators are visible: website traffic, conversions, email open rate, cost per lead, ROAS, or engagement, depending on the channel.

This dashboard may be updated manually or connected to analytics tools such as Google Looker Studio, HubSpot, or Salesforce. The most important factor is that it serves to make rapid decisions, not simply to report results.

Having KPIs visible helps you detect deviations in a timely manner and prioritize based on data.

Ultimately, well-structured operational dashboards are key allies for any marketing team. They help gain clarity, distribute responsibilities, and reduce mistakes. And the best part: there is no need to invent them from scratch. Platforms such as Monday.com already include pre-designed templates for content, campaigns, social media, or KPIs, which can be adapted to the specific needs of each team or project.

Try Monday

You may also be interested in…

• What is a Work OS and how it can enhance your company’s productivity
• Omnichannel campaign management: key strategies for organizing and optimizing processes

The post 5 Essential boards for organizing work that every marketing team should have appeared first on Marketing4eCommerce English.