Retail Media has become one of the most strategic verticals within the Ecommtech universe, as it enables brands to reach consumers directly at the point of digital sale.
With the support of specialized tools, eCommerce businesses can manage, execute, and optimize advertising campaigns within their own digital channels (website, app, in-store displays, etc.).
To assist you in selecting the most appropriate option, we have created a top 9 list featuring the best solutions, based on the evaluation of 58 industry experts (with sponsored partner options from Marketing4eCommerce highlighted and marked with ⭐). This vertical is included in our Ecommtech Guide 2025, which you may download free of charge from the following link
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These are the 9 best Retail Media tools:
Webloyalty is a leader in generating additional revenue for eCommerce businesses through a Retail Media solution capable of transforming the post-purchase experience into a competitive advantage for both consumers and online retailers.
Through its post-transactional model, Webloyalty enables eCommerce businesses to monetize their audiences from the order confirmation page, seamlessly and without disrupting the shopping experience. What is the key? A model that is 100% free for eCommerce businesses, designed to enhance the customer experience by encouraging repeat purchases and offering benefits that help users save hundreds of euros each month on their everyday online shopping. This approach creates a virtuous cycle: the customer receives added value with every transaction, and the retailer strengthens its relationship while effectively monetizing.
As part of Tenerity, its collaborative and results-driven approach has established Webloyalty as a leader in markets such as the United Kingdom, Spain, Brazil, and Portugal.
Flipflow is a SaaS platform for monitoring and analyzing the digital marketplace, giving brands, distributors, and manufacturers real-time information on the status of their products, competitors, and categories worldwide. It integrates both information collected from digital channels and company proprietary data, providing a Retail decision-making Copilot through dashboards, reports, automations, and AI Agents.
It collects daily data on any eCommerce or marketplace around the world covering prices, promotions, product placement in categories and searches, content analysis, complete assortments, monitoring of Buy Boxes and sellers, as well as any form of owned or competitor Retail Media on-site advertising. This capability not only enables a global understanding of Retail Media, but also allows for cross-referencing of ad placement and competitiveness data with proprietary performance data, elevating both the return and insight into Retail Media to a new level.
Adsmóvil is a mobile advertising network focused on the Hispanic audience in the U.S., LATAM, and Spain. It offers a 100% mobile DSP with in-app programmatic inventory, publisher and contextual data to tailor creatives by hour, weather, and location. It supports display, video, rich media, native, and vertical video formats with DCO and precise geolocation. The platform integrates TV Sync, more than 20 Ad Exchanges, and comprehensive detailed reporting. Additionally, it monetizes sites and apps with an efficient platform featuring ad fraud control and ad verification.
Topsort is an AI-driven retail advertising infrastructure platform that enables retailers and marketplaces to swiftly launch and scale their media networks.
Its comprehensive solution includes creation and management of ad formats (sponsored listings, display, native, banner, and video), seller onboarding, financial administration, automated bid optimization, and real-time analytics.
With its robust API and self-service tools, it allows for campaign customization without intermediaries.
Criteo is a global commerce media platform powered by AI that customizes ads in real time based on user behavior and commerce data. It places dynamic recommendations in display, video, and native formats across thousands of premium publishers, automatically optimizing bids and campaigns.
It offers conversion tracking, advanced analytics, and self-service tools via API for audience creation, predictive retargeting, and centralized management.
Reetmo is a comprehensive retail media platform connecting brands and retailers in an innovative advertising ecosystem. For brands, it unifies commerce activities with endemic and non-endemic retailers, reaching consumers via CTV, social media, video, DOOH, and email. For retailers, it optimizes budgets and facilitates access to additional funds, boosting advertising revenue. It combines data, technology, creativity, innovative formats, advanced measurement, audience unification, and scalability.
This Publicis Groupe tool offers analytics for the “digital shelf” (the set of spaces and elements where a brand’s products appear and compete across online channels), monitoring daily product availability, pricing, content, reviews, and placement in more than 1,400 retailers in 70 countries. It includes Shelf Intelligent Media, which automatically adjusts bidding according to signals such as own and competitors’ stock.
It enables content optimization, benchmarking, the use of intelligent keywords, and AI-assisted generation. Automated alerts are provided for negative reviews, stockouts, or price changes to protect margins and prevent inefficient advertising. The tool offers integrations with DSPs, bid managers, and PIM/DAM systems to activate insights directly in campaigns. Additionally, it offers managed services and consultancy through Profitero+, combining data, technology, and strategic activation.
Amazon Advertising (formerly known as Amazon Marketing Services or AMS) is Amazon’s advertising platform that enables brands and sellers to create, manage, and optimize advertising campaigns within the Amazon ecosystem. It provides self-service tools for setting up sponsored product ads, sponsored brand ads, and display ads, among others. Advertisers may segment their audience based on keywords, interests, shopping behaviors, and other criteria.
It supplies detailed reports on campaign performance, including metrics such as impressions, clicks, sales, and return on advertising spend (ROAS). The platform also provides AI-based recommendations to optimize campaigns and enhance effectiveness. Advertisers can adjust bids, budgets, and campaign settings in real time to maximize results.
Microsoft Retail Media (formerly known as Bing Ads) is an omnichannel advertising platform designed to help retailers generate additional revenue by monetizing their digital and physical inventory. It provides advertising solutions for on-site, off-site, and in-store channels, all integrated into a single platform.
Advertisers are able to leverage retailers’ first-party data and AI tools to create and optimize advertising campaigns. The platform includes features such as AI-generated creative production, advanced audience targeting, and omnichannel attribution. Additionally, it allows for the integration of media in physical stores.
Beyond our selection of the top tools, we would also like to mention other noteworthy solutions that may address your needs. Listed alphabetically, these include: Albertsons Media Collective, CitrusAd, CommerceIQ, Kroger Precision Marketing, Moloco Retail Media, Platform, and Roundel (Target).
Photo: Depositphotos and Canva.
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