asWith the revolution brought about by the incorporation of generative artificial intelligence in marketing, eCommerce, and everyday life in general, we could not possibly leave out such a pivotal vertical. The pace at which this market is evolving is exponential, and since the launch of ChatGPT, hundreds of tools powered by this technology have emerged to address a variety of needs.
For this article, we have selected what we consider to be the 10 best tools to manage the day-to-day operations of your eCommerce (among which, those sponsored by Marketing4eCommerce partners are highlighted with a star ⭐).
This work was accomplished thanks to the input of 58 industry experts and forms a part of our 2025 Ecommtech Guide, which you can download free of charge at the following link 👇
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Here are the 14 best Generative Artificial Intelligence tools for eCommerce
Zertify is a platform of AI agents that automatically generate all the regulatory documentation required for the commercialization of physical products: declarations of conformity, labeling with proper symbols, comprehensive technical files, and safety data sheets for substances or mixtures. Using basic product information such as images, materials, or functionality, the agents carry out the compliance process autonomously, delivering the final, ready-to-use documents.
In addition, it automatically validates the supplier’s technical documentation such as certificates or laboratory tests, and should any documentation be missing, it manages it directly through a network of accredited laboratories. Zertify does not provide consulting or guidance: rather, it fully automates a process that has traditionally been slow, technical, and fragmented, enabling brands, manufacturers, and sellers to focus on the product itself—without regulatory friction.
ChatGPT is the true pioneer of AI and remains the leading figure in the field. This artificial intelligence chatbot application was developed in 2022 by OpenAI and specializes in dialogue, yet its capabilities are virtually limitless: generating images, creating content, summarizing and classifying large amounts of information, creating and analyzing databases, offering recommendations, assisting with problem-solving, translating any language, drafting emails, solving mathematical problems and equations, producing concept maps, among many other functions. It is available in a free version as well as several premium versions, which include specialized models for different areas such as code, images, or text composition.
Gemini is Google’s AI-powered assistant (an LLM created by DeepMind), and the main competitor to ChatGPT. In addition to being integrated into Gmail, Google Docs, Sheets, and more, it offers enterprise-level security and privacy features.
This tool can assist with generating project proposals to improve sales opportunities and increase revenue, creating campaign summaries, developing project plans and presentations, drafting customized email responses to client inquiries, producing summaries of documents in audio format, podcast-style, and much more.
It also offers such features as Deep Research for in-depth studies and Gems, which are personalized assistants for specific tasks. It is available on Android and iOS devices.
Midjourney enables users to generate high-quality images from textual descriptions. You may access it via its website or through the Discord platform, using the /imagine command followed by a descriptive prompt. The AI processes the text and delivers a grid of four images, from which you can select for variations, enhancements to resolution, and subsequent editing.
Personalization is possible through parameters such as style, quality, and format. Recently, a new feature was released that transforms static images into animated clips of up to 21 seconds. A free version is no longer offered. Paid plans start at approximately 7.27€ per month.
Perplexity is a free search engine that provides highly accurate, comprehensive, and up-to-date answers in real time, citing sources from articles, websites, and studies. It leverages advanced language models such as GPT-4.1 and Claude 4.0 to understand the context and nuance of queries.
Like ChatGPT, it features a clean interface, displays key summarized information, offers links to original references, and allows exploration of conversation threads (Spaces). Model switching is supported, as are browser extensions and an API for developers. It features voice search, shopping search, and deep research functionalities.
Magic Studio by Canva is an all-in-one AI-powered design suite designed for both individual users and businesses.
With it, you can create professional designs and automate tasks to accelerate the creation of engaging visual content. Notable functionalities include: selecting and separating any object or subject in a photograph, crafting creative copy, generating presentations and videos, converting a presentation into an executive summary or turning brainstorming notes into a blog post, as well as accessing other practical AI tools—such as Dall-E, Imagen by Google, MurfAI, and Soundraw, among others.
To date, OpenAI has released three versions of this tool. Dall-e 2 is free of charge, but it is no longer accepting new users. Dall-e 3 is more advanced and is integrated with Bing’s chatbot. It is also available when you subscribe to the paid version of ChatGPT.
Dall-e allows you to create images in various styles from a description. It accurately comprehends the nuances within prompts, converting your ideas into detailed images. Simply provide a sentence or paragraph to generate and adjust illustrations using further instructions. You may also edit and recreate existing images, remove objects, and add words or phrases to images, among other capabilities.
It permits commercial use without approval, incorporates safety mitigations to prevent depictions of public figures, and is working on a provenance classifier to detect AI-generated content.
This tool can help you create SEO-optimized articles—from the initial idea through execution—allowing you to increase the visibility of your website or your clients’ sites. Its software has been trained with millions of parameters, providing profound knowledge of the digital world, and it only uses content generated by the AI itself or based on the characteristics you provide. Weekly demonstrations and a newsletter focused on SEO, AI, and entrepreneurship are included to help you stay up to date. A free version is not available; plans begin at 19€ per month.
Firefly is an AI platform by Adobe that generates images, videos, audio, and vector graphics. It has been trained using open license assets and Adobe Stock, in partnership with NVIDIA, ensuring that its creations have no copyright concerns.
Key features include Generative Fill, Generative Remove, and Generative Expand in Photoshop; Resize with Expand and Text to Image in Adobe Express; Generative Shape Fill and Text to Pattern in Illustrator; Quick Actions in Lightroom; and Generative Extend in both Premiere Pro and InDesign. It also supports collaborative boards in a user-friendly, streamlined interface.
Copy.ai is an AI-powered GTM (Go-To-Market) platform that unifies workflows and resolves use cases in marketing, sales, and operations thanks to advanced AI. It allows you to encode processes into Workflows, create SEO-optimized content, conduct thorough research on accounts and contacts to craft high-quality sales campaigns, translate content, analyze profiles, capture leads, among many other features. Furthermore, it integrates with over 2,000 tools including Zapier, Salesforce, and HubSpot.
HeyGen is a scalable, AI-powered video creation tool that enables you to create an avatar, generate voiceovers in dozens of languages, select from more than 100 regional accents, translate videos, create personalized videos and branded landing pages for every contact in your CRM with just a few clicks, stream via an avatar, and integrate the tool with Zapier via a single line of code. A free account is offered with over 60 avatars and more than 300 voices.
Enso.bot is a no-code, visual platform that provides a marketplace of guided AI agents designed for small and medium-sized businesses. It allows for the automation of repetitive tasks such as content generation, SEO, social media marketing, lead acquisition, customer service, and administrative operations.
Users do not need technical knowledge: after connecting their website or social profile, the tool automatically adapts its agents to the business’s brand identity. It features over 1,000 specialized agents across more than 70 industries, with fixed pricing (approximately 44.50 €/month) and autonomous background operation. The platform facilitates integration, scalability, and efficiency via intelligent workflows—minimizing operational costs.
Make AI Automation (formerly Integromat) is a visual, no-code solution that enables organizations to integrate applications, automate complex workflows, and harness artificial intelligence directly from the Make platform. Its drag-and-drop interface lets you design scenarios (workflows) with conditional logic, error handling, parallel operations, and data manipulation, all without writing code.
With over 2,000 integrations and more than 30,000 available actions, it includes AI agents capable of understanding natural language, making decisions, adapting in real time, and being reused in multiple scenarios. Monitoring, auditing, role-based controls (SSO, GDPR, SOC 2 Type II), and a visual map of your automation ecosystem are supported via Make Grid.
It is among the tools we use at M4C to automate eBook and special report distribution.
n8n is a workflow automation platform that combines the flexibility of coding with the speed of no-code environments. It allows technical teams to create multi-step agents by connecting APIs, internal tools, and AI models.
It features a drag-and-drop visual interface, with support for JavaScript or Python, version control, real-time debugging, and conditional logic. This tool supports over 400 integrations and can be deployed in the cloud or self-hosted—ideal for companies seeking full control over their processes.
Its fair-code philosophy encourages collaboration while limiting commercial exploitation. The platform is widely used across industries such as IT, services, marketing, and security, with an active global community contributing to its continuous development.
The top list is intended to simplify your search, but there are many more generative artificial intelligence tools that may offer exactly what your business needs. In alphabetical order, these include: Aug X Labs, Creatopy, Deepdub, Dreamstudio, Duet AI (by Google), Fliki, Gamma, Gemini, Higgsfield.ai, Jasper.ai, Lovo, Magic Composer (by Google), NotebookLM, Polar Analytics, Runway ML, Slides AI, Stable cascade, Stockimg, Toolify.ai, Welove.io, SimphonyAI, and Writer.
Photo: ChatGPT and Canva.
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