The tools known as Customer Relationship Management (or CRM, by its English acronym) are customer management software solutions that make it possible to centralize all interactions between a company and its customers, very often automating tasks and, therefore, saving time.
CRM is responsible for gathering all information related to business operations and customer interactions, helping you to strengthen customer loyalty and satisfaction. Today, we present you a ranking of the 13 best CRMs available in the market, a selection made by 58 experts in the field (within which we highlight, shaded and with ⭐, the sponsored options from Marketing4eCommerce’s partners). This vertical is part of our Ecommtech Guide 2025, which you can download free of charge via the following link 👇
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Here are the 10 best CRM tools:
Bitrix24 is an all-in-one business management and collaboration platform that combines CRM, process automation, project management, communications, and over 35 tools in a single space. It is ideal for teams seeking to centralize their operations and scale up while maintaining control.
It includes a comprehensive CRM with customized pipelines, automations, quotes, invoicing, client management, and online payments. Its new 2025 version features an AI-powered sales generator, enhanced CRM Store, and a more intuitive, visually-driven interface that enables faster work with fewer clicks.
Available both in the cloud and for local installation, in 18 languages, with desktop and mobile applications. Bitrix24 is easily integrated with your existing tools and allows you to import data from other systems with ease. It offers a free version for unlimited users and four paid plans with a fixed monthly fee (with no per-user cost), with or without contractual commitment.
CRM Customer 360 (by Salesforce) is a comprehensive platform with applications such as Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data Cloud, enabling the management of sales, customer service, marketing, commerce, and data in a single interface, thereby enhancing cross-team collaboration.
It incorporates artificial intelligence through Einstein AI and Agentforce to automate tasks and generate recommendations. It enables integration with MuleSoft, collaboration via Slack, and advanced analytics through Tableau.
HubSpot CRM is a freemium platform that centralizes sales, marketing, and customer service in a unified interface. It allows you to manage contacts, automate tasks, create sales pipelines, and track interactions using tools such as live chat, meeting scheduling, and email tracking. It integrates with Gmail, Outlook, and more than 1,800 other applications. Additionally, it includes real-time analytics, contact segmentation, and automation tools powered by artificial intelligence.
Zoho CRM Plus provides all the right tools to reach new leads, acquire clients, retain them, and create strong brand advocates as well.
It features an AI assistant that guides teams by predicting business trends, suggesting the optimal times to contact clients, identifying feedback in emails and tickets, and offering intelligent business dashboards.
Pipedrive lets you create and organize sales pipelines, automate repetitive tasks, and conduct detailed follow-ups on customer interactions.
It integrates with tools such as Google Workspace, Mailchimp, and Trello. Furthermore, it provides real-time analytics, custom reporting, and a clear overview of sales opportunities. Its intuitive interface makes it easy to manage contacts, deals, and the sales team’s activities.
If you visit this link, you may try it free of charge for 30 days and then enjoy a 20% discount on our behalf.
Clientify is an all-in-one CRM platform that allows you to centralize sales, marketing, and customer service. It offers a multichannel inbox integrating WhatsApp, email, Live Chat, Instagram, and Facebook Messenger. Its sales module enables you to create custom processes, manage opportunities, and generate business proposals with AI.
For marketing, it simplifies the creation of email and WhatsApp campaigns, automated forms, landing pages, scheduling social media posts, and measuring marketing strategy results. It provides real-time analytics with customizable dashboards.
One of its main advantages is being a very intuitive tool, available in Spanish, making its modules easy to navigate and yielding significant commercial value.
Zendesk includes integrated sales tools that offer a complete overview of a client’s account, allowing you to stay informed and make the most of business opportunities. For instance, when a support ticket turns into inquiries about new products, that opportunity may be transferred to the sales team. You can make calls, send emails, schedule meetings, and view the deal history from a single location. It also features a conversational CRM.
Dynamics 365 (formerly Microsoft Dynamics) is an ideal software solution for connecting clients, products, people, and operations—all from a unified platform. However, it is a paid solution that requires technical expertise to unlock its full potential. Once mastered, it enables you to streamline and connect business processes, improve client interactions, and facilitate business growth. Because it offers such diverse solutions, pricing varies considerably.
NoCRM is a software solution for customer and lead management for SMEs and microbusinesses, with sales teams ranging from 1 to 100 sales representatives, seeking a simple yet effective sales tool based on actions. As described on their website, it is a solution that is 100% sales-focused. Designed to help sales teams turn business opportunities into actual clients.
Its main features include: integrated lead creation, custom actions and statuses, sales pipeline management, built-in email, multi-level sales goal setting, sales script generator, creation of quotes, deposits, invoices and credit notes, fully integrated prospecting tool, team management and collaboration, over 3,000 automations via Zapier, fast support via chat and email, and statistical reporting, among many others.
It offers various pricing plans designed for companies of different sizes, starting at 20€/month per user. You may try it free of charge for 14 days.
WoowUp is a platform specialized in automated marketing and omnichannel CRM for retail and eCommerce companies in Latin America. Its primary objective is to help brands build profitable relationships with their customers, integrating data from both physical stores and online sites into comprehensive 360° profiles.
Its features include automation of welcome campaigns, cart abandonment, cross-selling and repeat purchases, as well as advanced segmentation and integration with platforms such as Shopify, WooCommerce, and Tiendanube. It also offers email marketing, SMS, and push notification tools, along with predictive analytics powered by WoowUp Predict.
While we have highlighted the best CRM tools, there are many other excellent options that might address your specific needs. For this reason, we list them below – in alphabetical order – so that you may consider them: Agile, Billage, Capsule, Clickup, Creatio, Data CRM, DropResponder (formerly Pigeon), eDrone, Efficy, Escala, Espo, Firmao, Freshsales, Kommo, Macroges, Monday, Netsuite, Sage CRM, Streak, Sugar, Taclia, TeamLeader, Upnify (formerly SalesUp), VTiger, Wiwink, and WolfCRM.
Photo: ChatGPT and Canva.
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