With the aim of “making navigation even easier”, Google is rolling out a new way to display sponsored results in web search. Up until now, these types of content have been placed at the top of the results, but the technology company is gradually introducing a label called “Sponsored Content” to separate advertisements from purely organic results.
“This new, larger label remains visible while scrolling, clearly indicating which results are sponsored, thereby upholding our industry-leading standards for ad labeling prominence,” the company explains in an official statement.
This label also applies to other advertising sections within the results page, such as Shopping ads.
Additionally, the “Hide sponsored results” control has been implemented, allowing users to collapse text ads with a single click to focus exclusively on organic results. According to Google, during testing, it was demonstrated that this redesign improves navigation at the top of the page. The format retains the usual ad size, and there will never be more than four text ads per block.
These changes are being rolled out globally, on both desktop and mobile devices.
The big question is whether this will negatively impact brands working with sponsored content on Google, as their content could remain hidden if the user so chooses. However, it is also likely that it will improve the CTR (click-through rate) and the quality of clicks on advertisements, since users who access promoted content will do so intentionally.
Since the arrival of AI Mode in Spain, the way Google distributes search results at the top has changed. Now, the “News” and “Web” results have lost relevance and greater visibility is given to AI-generated results. In addition, the “Videos” results have been separated from “Short Videos.”
Although the distribution tends to vary among users, Google is aiming to adapt its offerings to new trends and search preferences.
Photo: Google and Canva.
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