Amazon is one of the most successful companies in the world. Who would have thought Jeff Bezos that this small startup born 27 years ago in a Seattle garage to sell books would become the most important marketplace in the world?
Hundreds of businesses are joining the platform every day to join the world of online distribution and to benefit from a visibility that echoes around the globe. However, the volume of transactions that are constantly taking place is enormous and this forces sellers to work at a frenetic pace. For this reason, and because human control capacity is still limited, there are tools that, through algorithms and Artificial Intelligence, help Amazon sellers to keep an exhaustive control of the online platform, in order to make the most of their presence in this marketplace.
As in 2022, this year we have carried out an evaluation of ecommtech tools with the help of several specialists in different areas of marketing and eCommerce (this time there were 35 jurors, two more than in the previous edition).
This voting process was carried out for our Ecommtech Guide 2023, which you can download for free. There you will find the best tools from 25 different verticals and the names of the jurors.
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In this way, in each top we will determine two lists: the top 10 (or less) tools best rated by experts (among which we highlight some editorial recommendations by Marketing4Commerce with the symbol 🥇) and other tools that you should also consider, or at least have identified on the map. Therefore, the first list will be in voting order and the second will be in alphabetical order.
That said, let’s get down to business
Helium 10 is an all-in-one tool with numerous functionalities designed to improve product research and optimize organic positioning within Amazon.
It is a really complete and useful suite when it comes to discovering niches and allows a comprehensive management of all the processes that make up the Amazon platform. Among its functionalities, Trendster stands out, which allows you to analyze products to determine sales strategies based on seasonality and better plan revenue fluctuations and cash flow decisions. Also, it allows you to create an amazon store.
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Sellesta specializes in e-commerce tools that are powered by artificial intelligence. One of its most outstanding features is the use of its AI to find the best keywords to optimize your product descriptions on Amazon and generate more sales. In addition, it also offers an analysis tool to know perfectly what is doing well for your business and what is not, as well as knowing the competition.
It is a digital software that allows you to discover high demand and low competition keywords, identify trends and filter opportunities using AI-driven information, automate your inventory and review requests, track products or group of products to evaluate sales over time, visualize trends, unexpected peaks and seasonality, among other functions.
It allows you to access information on more than 500 million products and filter them according to multiple variables. It also analyzes the reliability of suppliers by viewing their shipments and confirmed customers and even shows which manufacturers your competitors are using.
It has 3 plans of $29, $49 and $84 per month, billed annually. There are also options without permanence.
Además, te ayuda a optimizar el contenido para Amazon SEO, analiza el rendimiento de tus palabras clave en campañas cada 24 h., gestiona y mide tus campañas, y realiza una previsión de stock FBA que te ayudará a preparar los envíos de logística de Amazon basándose en el pronóstico de stock y ventas.
It is an all-in-one software that allows you to manage your eCommerce operation from a single platform. It has a global dashboard to check relevant metrics for all your accounts together or separately, and a recommendation dashboard that audits the account and provides useful information to improve performance (optimizing titles, bullets, descriptions, images, tracking reviews and ratings, buy box checker, stock availability).
In addition, it helps you optimize content for Amazon SEO, analyzes the performance of your keywords in campaigns every 24 h., manages and measures your campaigns, and performs a FBA stock forecast that will help you prepare Amazon logistics shipments based on stock and sales forecast.
They focus on providing information in real time so that it is as up to date as possible, thus optimizing all processes. They analyze data from any marketplace in any country and currency.
Their main tool is Singular Price, which allows the monitoring of the different channels both in the case of brands and in the case of manufacturers, thus allowing you to anticipate possible problems that may arise and solve them. On the other hand, there is Singular Rank, which is responsible for monitoring the competition by analyzing sales rankings, relevance and visibility. So you can carry out the best strategy to sell on Amazon.
Shopkeeper focuses on tracking your company’s daily sales and controlling the profit margin. In addition, it facilitates the work of your customers by saving them from having to combine the 72 Amazon rates in the Seller Central spreadsheets as Shopkeeper will do it for them.
With this tool you can also make a forecast of your inventory, have a business dashboard where thanks to its widgets you can, for example, know which products are the best sellers and finally it also offers learning resources.
It has four subscription plans, with prices starting at 17,85€ per month. They vary are the number of orders per month that can be placed.
With Tandemtech’s Business Intelligence technology you can globally control the performance of your catalogs on Amazon, AliExpress and more than 100 marketplaces. This tool allows you to generate a single reporting dashboard with reports on historical performance, sales, margins, etc.
Among its main features, we highlight:
You can try it for free for 3 months.
BuyBox is a technological platform that helps you upgrade your online business by automating many tedious and error-prone tasks to the maximum extent. It is perfect for handling large volumes of orders and for those seeking a truly personalized solution, as they do not manage more than one account dedicated to selling the same product. For instance, if you offer wine bottles and hire their services, they will not work with another company selling the same items. The goal of this strategy is for the company to find the best solution in that segment so that their client can outperform the competition in sales.
It offers specific integrations for Amazon, of course, but also for other marketplaces such as Ebay, ManoMano, PcComponentes, Carrefour, Aliexpress, or Zalando. With this tool, you can centralize your entire business on one platform and have multiple dashboards for making sales comparisons on a weekly, monthly, and yearly basis in a graphical and intuitive way.
It has its own system for generating and printing shipping labels. It works with AI to ensure that you have a better price than your competition. It monitors your sales over specific time ranges and predicts how long your stock will last based on real-time sales data. Moreover, it allows you to export the sales accounting data for each quarter.
BuyBox offers a 15-day free trial period, and after that, there are three subscription plans.
This platform offers tools and features to create, manage, and optimize advertising campaigns on Amazon and other eCommerce platforms. It utilizes advanced algorithms to analyze real-time data and make automatic adjustments with the aim of improving visibility, traffic, and sales. Leveraging artificial intelligence and machine learning, it optimizes ad performance and maximizes advertisers’ return on investment. Perpetua acquired Sellics, a PPC (pay-per-click) management and optimization software, to provide an enhanced solution to its customers.
The platform offers various pricing plans starting at 223.08€ per month, and they also provide customized pricing options.
Zontools is a tool that helps you continuously optimize your ads, increasing sales and profits while minimizing advertising expenses. It allows you to sell on all Amazon markets with support for multiple seller accounts within a single account. Additionally, you can set up your ads on autopilot and let the tool handle everything for you.
One of its main features is that it uses artificial intelligence to identify the best advertising opportunities based on high-converting keywords, retargeting campaigns, branding, display, and more. It provides recommended bids and offers comprehensive performance reports (ACoS, sales, profits, and ROaS) for all your campaigns.
ASIN stands for Amazon Standard Identification Number, and it is a code assigned to all products listed on the Amazon platform for sale. Its purpose is the identification, grouping, and protection of products.
Indeed, ASINs provide valuable information to sellers about each product, such as its dimensions, Amazon’s applied fees, and related keywords. This has led to the development of tools like Amazon-ASIN, an intuitively named product locator based on ASINs that provides useful information for sellers, including dimensions, Amazon’s applied fees, and keywords related to the product. These tools help sellers efficiently manage their inventory and optimize their sales strategies on the Amazon platform.
Amazon’s Multichannel Fulfillment (MCF) helps expand your business by providing access to an extensive logistics management network with operational expertise and Amazon’s shipping options for all your orders, whether they come from services.amazon.es or other third-party sales channels. Here’s how it works: you send all or part of your inventory directly to an Amazon logistics center. When customers purchase products on your website or other third-party sales channels, Amazon receives the orders, picks, packs, and ships them directly.
Some of its advantages include:
This service provides sellers with a powerful logistics solution, allowing them to focus on growing their business while Amazon takes care of the shipping and fulfillment processes.
This tool helps brands generate and track keywords to improve search results, monitor sales, notify about product reviews (both negative and positive), and manage various types of alerts on Amazon. It serves as a powerful SEO tool for Amazon, allowing users to estimate competitive data such as sales volume for any given product.
It offers a 3-month free trial period.
This tool empowers brands to optimize their presence on Amazon, enhance their product visibility, and manage their reputation effectively.
With this tool, you can search for high-demand and low-competition keywords to optimize your product pages, rank higher in Amazon’s search pages, and increase sales. It also allows for reverse ASIN lookup to gather new keyword ideas from competitors’ pages, filter Amazon products, and quickly assess their supply, demand, and competition.
Amazon Dropshipping & Arbitrage simplifies the product research process for online arbitrage and provides easy access to crucial data needed to select the most profitable products. The Sales Estimator helps predict the number of sales for any specific niche based on the sales rank, and the Amazon Super URL tool assists in creating intelligent links that boost Amazon search rankings.
Moreover, it offers several Chrome extensions, such as Amazon Key Tracker, logistics fee calculator, and stock statistics, which spy on competitors’ numbers over a specific period, giving you an advantage to plan your sales strategy in advance.
In 2012, AMZShark was introduced as a powerful tool for Amazon sellers. It provides precise tracking of sales for almost any product on Amazon in any country, allowing sellers to compare competitiveness and profitability for high-ranking products in a specific niche.
One of its key features is the ability to track keywords to maximize exposure on Amazon, allowing sellers to compare up to 20 keywords at once and identify profitable sub-niches. The tool also offers automatic alerts if a competitor takes over the Buy Box position or whenever there are negative reviews.
This makes it an attractive option for Amazon sellers looking to enhance their sales strategy and gain a competitive edge in the marketplace.
BigCentral, developed by BQool, has proven to be a highly effective option for Amazon sellers, yielding excellent results among its clients. This all-in-one tool utilizes AI to manage feedback, product reviews, keyword and supplier research, automate email campaigns to potential customers, deliver VAT-compliant invoices for EU countries, and provide financial reports, among many other features.
Since its inception in 2011 in China, BigCentral has become a popular choice for Amazon sellers, offering a comprehensive set of tools to streamline their operations and optimize their performance on the platform.
DataHawk is a valuable tool that helps brands generate optimal keywords to improve search results, effectively monitor product data for items on sale, and execute advertising and product strategies on Amazon. In many ways, it can be seen as a powerful SEO tool designed specifically for Amazon. Some of its key features include:
DataHawk offers different plans based on the type of service desired: Automation or Analytics (Basic, Financial, or Advertising).
Actually, EcomEngine is not a single tool but a company that offers two very interesting tools for selling on Amazon, perfect for anyone looking to extract the maximum potential from this marketplace
Keepa is a Google extension that allows you to compare international prices, get a summary of recent price drops and best deals, access detailed price history charts for over 3.000 billion Amazon products, set price tracking directly from the product page, import wishlists, and many other functionalities.
It is free, but it also has a paid version that offers more options and a higher query limit.
MakerWords is a keyword research tool that helps you discover the most searched terms by buyers on Etsy and Amazon each month. It analyzes and ranks phrases, enabling you to identify new opportunities.
Its system has been collecting buyer search data from Amazon since 2012 and combines these keywords with the power of Big Data, machine learning, and artificial intelligence to create the most comprehensive database of buyer searches on Etsy and Amazon.
In the frequently asked questions on their website, it states that the tool is free for a limited time, with no fees or usage deadlines established. This means that the tool is currently available for use without any cost or time constraints.
It is a tool with multiple functionalities that integrate to achieve a unique goal: optimizing profits and positioning in one of the most competitive markets in the world.
With its niche finder and qualifier, it helps generate sales ideas, identifies strengths and weaknesses of a product, and helps differentiate yours. It tracks monthly sales data for any Amazon product and features an advanced system of metrics and alerts.
It offers two annual subscription plans costing 25.88€ and 70.49€ per month.
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