SEO

Jim Yu (BrightEdge): “AI engines are increasingly shaping the answers that drive decisions”

Jim Yu explains how AI is transforming search and why SEO still lies at the core of every content strategy.

María Bastero - November 4, 2025

Google begins the rollout of Search Live: the search engine of the future that can see, hear, and speak

Powered by AI Mode, Search Live allows you to utilize your mobile camera to focus on elements and conduct spoken inquiries in real time.

María Bastero - September 26, 2025

Google concludes its spam update from August, nearly a month after its launch

It is time to evaluate how well the August spam update has treated you: Google, in pursuit of poor SEO practices.

Rafael Sotelo - September 23, 2025
More about SEO

Amazon returns to Google Shopping, one month later

Amazon is publishing ads again on Google Shopping internationally... except in the United States. Why would they make this (risky) move?
Rafael Sotelo - August 27, 2025

The SEO throne is shaking: this study reveals why the first organic position no longer ensures success

The CTR for the first organic position has fallen from 28% to 19% within a year, due to the impact of AI Overviews.
Rafael Sotelo - August 4, 2025
Two people working together on a computer, with charts and calendars visible on the screen. Visual elements such as progress bars, work timelines, and dates stand out, appearing to relate to task and project management. The scene suggests a collaborative work environment, where digital tools like calendars and performance graphs help organize tasks efficiently.

How a content calendar optimizes your eCommerce and enhances sales

Organize your online store’s posts, boost visibility, and stay consistent with a well-structured, optimized content calendar.
Alberto González - July 28, 2025
The image shows a couple in a relaxed environment, possibly in their living room. The woman is sitting on the sofa, looking at the man who is lying down and holding a tablet. He seems to be showing her something on the screen while she smiles. The scene conveys a sense of comfort and closeness.

How to use SEO to retain customers in your online store

Discover how SEO improves your customers' online experience, boosts their loyalty, and optimizes your store for better results.
Alberto González - July 21, 2025

Practical guide to international SEO for eCommerce: what to do and how to do it right

How to do international SEO, research markets, and adapt your strategy using tools like Semrush to expand your eCommerce.
Alba Chaves - July 7, 2025

How to use Cerebro and Magnet from Helium 10 to master competitive research on Amazon

Discover how Helium 10's Cerebro and Magnet tools can enhance your ranking and increase your sales on Amazon.
Alba Chaves - June 19, 2025

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