This is Helium 10, the comprehensive all-in-one tool developed by Amazon sellers for Amazon sellers

Helium 10 offers powerful tools for Amazon sellers to optimize SEO, product research, and market analysis, boosting productivity.
The image shows a young woman, dressed in formal attire, sitting at a desk while working on a desktop computer. She is focused on the screen, which appears to display a website or an online store with various products. The setting is an organized office or workspace, with shelves, cardboard boxes (some with the Amazon logo), and several decorative plants, giving it a modern and tidy atmosphere. The scene conveys a sense of professionalism and activity related to e-commerce or order management.
July 18, 2025
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Within the digital ecosystem, one of the most common means of generating income is through the Amazon platform. Whether through its affiliate program or as active sellers within its marketplace—which remains one of the largest in the world.

Due to this position of leadership, competitiveness within this market is extremely high and demands greater attention. This has led to the emergence of specialized tools for the optimization and management of different aspects of the business within this marketplace. Helium 10 is one such tool, and it is considered one of the most comprehensive, offering over 10 specialized features for the development of your business within Amazon.

Try Helium 10

What is Helium 10

As we mentioned, Helium 10 is a platform that functions as a toolbox developed based on FBA, or Fulfillment By Amazon. In this way, this platform provides specialized assistance in SEO, product research, reimbursements, fraud protection, inventory management, and competitor monitoring within the extensive Amazon market.

By covering all these points, Helium 10 provides its more than 1 million global users with a means to streamline growth within the major retail platform. It addresses the fundamentals of market and competitor analysis to help products stand out on Amazon, evaluating them on a scale from 1 to 10 as can be seen in the video.

Although it offers highly useful solutions for sellers, this platform can be somewhat challenging to understand for new users, since the names of its tools, while eye-catching, do not clearly indicate their functions, and the platform is available exclusively in English. For this reason, we have prepared this brief tutorial covering the most important tools within Helium 10.

Essential Tools of Helium 10

As stated, these tools feature quite unique names such as Cerebro or Frankenstein, which certainly seem as though they belong in a science fiction film. However, they provide a highly comprehensive approach to the fundamental aspects of selling on Amazon. Below, you will find the tools that are worth becoming familiar with:

Product Research

  • Blackbox: This tool enables product research on Amazon, providing insights into the competition, niches, and even keywords.
  • Trendster: This tool provides a graph illustrating the evolution of up to 4 listings in terms of their price changes and BSR (Best Seller Rank), which is the position a product holds within the sales of its category.

Keyword Research

  • Magnet: This tool focuses on keyword research, delivering a highly comprehensive list of options based on just a single keyword. It also provides an overview of monthly search volume for keywords, the level of competition, among other data.
  • Cerebro: This is an outstanding competitive analysis tool, as it generates a list of the keywords with which a product listing is positioned by simply analyzing its product page. It offers a detailed analysis of search volume, competitiveness, and more.

Listing Optimization

  • Frankenstein: This is one of the most distinctive tools and, as its name suggests, a true powerhouse. It allows you to process large lists of keywords automatically, affording you the ability to remove words, add commas or spaces—in short, refine the list to prepare it for export.
  • Scribbles: This tool permits the importation of keyword lists and, based on them, optimizes product listings’ text. In this way, you can ensure proper distribution of keywords in titles, bullet points, and throughout the general content.

Beyond these mentioned, there are other important tools such as Index Checker and Keyword Tracker, allowing for a more in-depth understanding of keyword performance. There is also Refund Genie and Alerts, which notify you via direct integration with your seller account whenever an issue occurs with your listed products, such as a return or reimbursement.

Market Tracker 360

The Market Tracker 360 tool from Helium 10 is a market intelligence tool designed to help those selling online monitor the performance of their products and competitors on Amazon. Some of its main features include:

  • Product Monitoring: Tracks and provides detailed information on competitor products, including prices, sales, ratings, and customer reviews.
  • Trend Analysis: The tool leverages charts and statistics to display market trends for a specific product, which can help inform pricing and marketing strategies.
  • Custom Alerts: You can set custom alerts to receive notifications when a competitor’s product experiences a significant change in price, ratings, sales, or other relevant metrics.
  • Keyword Analysis: The tool also provides data on the most relevant keywords for a specific product, which can be instrumental in optimizing product listings to enhance visibility on Amazon.
  • Niche Research: Additionally, it can help identify lucrative market niches and products with high demand potential to add to your inventory.

Helium 10 Extension for Google Chrome

The Chrome extension is one of the most powerful tools of Helium 10 because it delivers highly relevant data on all products available on Amazon.

Thanks to this extension, you can determine, for example, the products a seller has in their inventory, calculate the profitability of a particular product, or download the reviews of a competing product within seconds.

More Than Just a Tool

As you can see, Helium 10 is an incredibly powerful suite of tools for product research and business management for Amazon sellers.

The Platinum plan will cost you slightly more than 88 EUR per month, and if you consider the time you will save in management tasks, together with the increase in sales and productivity, the cost is practically insignificant in the end.

Additionally, we have spoken with Helium 10 and they have provided us with two discount codes to encourage you to try it out:

Try Helium 10

👉 MRKTNGECOM6M20: 20% discount for the first 6 months.

👉 MRKTNG4ECOM10: 10% discount for life.

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