What is Amazon Lens Live: the new real-time visual product search feature powered by AI.

Amazon has just introduced Lens Live, the latest update to its visual search tool, Amazon Lens. This feature is capable of identifying objects in real time and instantly displaying matching products within the marketplace’s catalog. In addition, it integrates the AI of Rufus, Amazon’s shopping assistant.

Introducing Lens Live: AI-powered shopping in real-time. 📸✨ With Lens Live, you can:

🔍 Scan products instantly
🤔 Compare matches
🛒 Add to cart

All without leaving the camera view. Plus, get quick insights from Rufus AI as you browse. Available now for select U.S.… pic.twitter.com/1OeKBLYWwZ

— Amazon (@amazon) September 2, 2025

At present, Amazon Lens Live is available exclusively within the Amazon Shopping app for iOS in the United States. While the marketplace has announced that over the coming weeks it will expand access to more users in the United States, it has not yet disclosed any plans regarding its activation in other regions of the world.

How Amazon Lens Live works

With Amazon Lens, you may take a photograph or upload an image, and also scan a barcode to locate that exact product or similar items among those offered on the marketplace. This highly useful tool has now been elevated thanks to the new real-time AI capabilities incorporated in the latest Lens Live version.

As Amazon explains, Lens Live “employs a precise, lightweight computer vision object detection model, integrated into the device, to identify products in real time as customers move their cameras across scenes or focus on specific items.”

In this way, users may use the Lens Live camera to focus on products in real time (for greater accuracy, you can tap on the desired item) and receive a scrollable carousel view with matches displayed at the bottom of your screen.

Moreover, the options shown within the carousel will include a plus icon, allowing you to add them directly to your shopping cart, and a heart icon to save them to your wish list. Likewise, underneath the product carousel, a series of suggested questions and the “Ask” option will appear, enabling Rufus, Amazon’s AI-powered shopping assistant, to provide answers to any product-related questions customers may have.

Amazon has clarified that individuals who wish to do so may continue using the traditional Lens options (taking a photo, uploading an image, or scanning a barcode).

Photo: Amazon