The sales season that runs from Black Friday through Christmas is not only the most lucrative; it is by far the most competitive. Suddenly, the first page of Amazon transforms into a highly competitive environment where those with the best chances of survival are those best positioned. If your product is excellent, but even so struggles to surface in searches, you are confronted with a very simple reality: visibility is essential on Amazon, and you must work actively to achieve it.

One of the mistakes that harms thousands of sellers each year is attempting to guess the keywords they should use with their catalog, or worse still, settling for generic terms— oversaturated and used countless times before. Relying solely on keywords such as “gift ideas” or “winter deals” is not the best way to emerge from obscurity, where your product will inevitably get lost among millions of competitors with enormous advertising budgets.

To win this battle, you must apply tactics of competitive SEO. And for this, of course, there is nothing better than to learn from what your competitors are doing.

ASIN Reverse Lookup

The key to this operation lies in the ASIN reverse lookup (Amazon Standard Identification Number), one of the very best ways to analyze the visibility strategy of products already dominating the first page, learn from them, and improve your standing in the most popular marketplace in the Western world.

ASIN stands for Amazon Standard Identification Number, and it is a unique alphanumeric code of 10 characters that the Amazon platform assigns to each product in its catalog, except for books, where the ASIN generally matches the ISBN. This code serves to easily identify and group identical products, making it easier for buyers to search and for sellers to efficiently manage inventory and track items within the extensive marketplace.

Consider that competitor’s product that always appears at the top of search results— the listing that seems unbeatable. What keywords are being used in its title, bullet points, and so forth? ASIN reverse lookup allows you to take the ASIN of that leader and enter it into a software solution that can reveal an estimate of hundreds of keywords for which that ASIN is ranking, both organically and through paid ads.

How to Obtain the Information You Need

Carrying out this process effectively requires precision and a robust tool. Therefore, we have taken as an example Helium10, one of the most popular Amazon tools on the market. Within its suite, you will find Cerebro, its tool specialized in keyword research. And it does not come alone.

As mentioned, on one hand we have Cerebro, which undertakes the tasks of observation and information gathering. By entering your competitor’s ASIN in Cerebro, you access key metrics for any seller. It not only shows the estimated search volume (how many times a month the term is searched for), but also your competitor’s organic ranking and the Cerebro IQ Score, an indicator that measures the difficulty of ranking for that keyword. The latter assists you in prioritizing: sidelining keywords with insurmountable competition and focusing on those that will quickly give you an edge.

Furthermore, the ideal complement to Cerebro is Magnet. Once you have your competitor’s core keyword set, you can use Magnet (another Helium 10 tool) to generate thousands of related long-tail keywords. These specific phrases have lower volume but extremely high purchase intent (for example, rather than “coffee mug”, look for “coffee mug with lid for office”), which is ideal for both PPC campaigns and organic SEO during the year-end shopping frenzy.

From Data to Practice

Having the list of needed keywords does not help unless you implement them correctly. Another common error is merely copying them into your product’s backend without optimizing the visible content.

The Helium 10 suite also includes Listing Builder, which integrates the Scribbles feature, a tool that assists you in strategically utilizing every valuable term you discover with Cerebro and Magnet in your listing—in the title (the most important location), within bullet points, and in the description. Scribbles functions as a checklist, highlighting the most crucial keywords as you incorporate them, ensuring that you do not waste a single character in your sales copy.

This addresses two critical problems: first, it ensures you cover the most relevant search terms so that Amazon’s algorithm indexes your product; second, it helps you avoid unnecessary keyword repetition (the notorious keyword stuffing), which can be detrimental to both SEO and the buyer experience. Scribbles streamlines your use of every field, observing Amazon’s character limits for each section and prioritizing the highest-volume keywords for your title and initial bullet points.

Toward a Successful Peak Season

The peak season—Black Friday and Christmas—is the year’s moment of greatest investment: you have purchased inventory, paid for shipping, and weak visibility can jeopardize everything. You cannot afford to launch PPC campaigns or optimize your listings based on assumptions.

Investing in tools such as those in the Helium 10 suite provides you with the market intelligence required to follow the leaders and ensure that, when buyers arrive en masse, your product is awaiting them on page one. To start uncovering your competitors’ SEO secrets using Cerebro, Magnet, and Scribbles before the high season begins, use this link and secure your Helium 10 plan with an exclusive discount.

Do not let your competitors take the whole cake. Now is the time to use the power of data to rewrite your own sales story.

Image: Gemini

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There is a significant paradox in France: the Chinese fashion platform Shein currently has 25 million active users in the country (approximately 36% of France’s total population), making it one of Shein’s main markets in Europe alongside the United States, Germany, and the United Kingdom. However, the French government wants no involvement with the company or its products. In the past five months, Shein has been required to pay more than €190 million in fines for misleading business practices and violations of user privacy.

This is compounded by the recent controversy regarding the sale of sex dolls with childlike features, which has raised alarms among organizations protecting children’s rights. Additionally, French authorities have repeatedly questioned the damage that the fast fashion industry is causing to local businesses and the environment.

Despite all this, Shein has decided to open its first physical store in Europe in the very heart of Paris, occupying the sixth floor of the iconic BHV Marais, one of the most emblematic buildings in France. The opening event was marked by a striking contrast of opinions about the brand: on one hand, there was a long queue of people—some waiting since 6:00 a.m.—anticipating the store’s opening; on the other, dozens of protesters gathered outside the building to denounce Shein and everything it represents.

The Prime Minister of France calls for the suspension of the platform

Just hours after the inauguration, the French Government ordered the temporary suspension of Shein’s digital platform. This measure, driven by Prime Minister Sébastien Lecornu, was a direct reaction to the controversy generated by the sale of illicit products such as sex dolls with childlike appearances and bladed weapons.

Lecornu did not mince words and described Shein’s operation as a threat to republican values. Meanwhile, Minister of Industry Sébastien Martin denounced “an aggressive strategy that undermines our values”, while Yann Rivoallan, president of the Fédération du Prêt-à-Porter Féminin, was even more critical: “Shein has already lost. Its strategy was to use the crowd effect to silence controversy and pretend to represent the French, but reality is different.”

In response to mounting pressure, Shein announced the temporary suspension of third-party product sales on its French platform, ensuring that it will review “compliance with national regulations” to guarantee “the highest standards of consumer protection.”

A divided public

While a red carpet was being prepared for the Chinese retailer inside the BHV, outside the store, activists, environmental associations, and child rights organizations protested chanting “Shein, non merci”, with banners demanding protection for children, not support for ultra-fast fashion. Some demonstrators even displayed flags from the Chinese region of Xinjiang, protesting the alleged use of forced labor.

Across the street, the line of shoppers remained resolute. Young people, teenagers, and middle-aged women had waited since early morning, some out of curiosity and others wishing to take advantage of the gifts promised by BHV. “Shein is more affordable,” some repeated. However, other customers clarified: “It is not cheaper than H&M or Zara,” and indicated that they primarily came for the promotions rather than out of brand loyalty.

An Ipsos survey cited by the Fédération du Prêt-à-Porter Féminin reveals that 70% of the French population supports taking action against Shein. Nevertheless, the fact that there are 25 million active users in the country demonstrates that the French relationship with the brand is far from straightforward.

6,000 items and aggressive discounts

With more than 1,000 m² and 6,000 items spanning women’s, men’s, children’s, sportswear, and accessories, Shein has brought its full fashion arsenal to the sixth floor of BHV Marais. According to the store staff, the pieces were “carefully selected” from among the millions of products offered on the online platform.

Pricing remains one of the strongest attractions, with garments starting at €15 and coats up to €100. However, it should be noted that there are no two-euro t-shirts as seen on the website. “We do not sell Shein t-shirts for two euros here,” stated Frédéric Mérlin, president of the Société des Grands Magasins (SGM), owner of BHV. According to him, physical retail operates under different conditions and cannot offer the same discounts as the digital channel.

Furthermore, for the opening day only, the department store offered a significant incentive: for every purchase made, customers received a gift voucher for the same amount spent. In other words, if you made a purchase for €30, you would receive another €30 in voucher form—a strategy that further fueled the already long lines from the early morning.

Adding another layer of controversy, the agreement between Shein and BHV has led to Galeries Lafayette severing ties with La Société des Grands Magasins (SGM), resulting in the termination of their partnership for seven shopping centers in the country.

Photo: Shein.

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It is a dark week for Amazon’s corporate employees worldwide. In the early hours of today, October 28, the Reuters news agency exclusively reported—without confirmation from official sources—that the company led by Jeff Bezos would initiate a wave of layoffs that could affect up to 30,000 office employees responsible for managing and coordinating the different business units of the company. This number does not include warehouse, logistics center, or delivery personnel.

Now, the multinational company has clarified the situation: indeed, there will be cutbacks, but it will be “only” 14,000 employees. The aim is to reduce bureaucracy. “We need a more agile organization, with fewer layers and greater accountability, to move as quickly as possible for our customers and our business,” explains Beth Galetti, Senior Vice President of People Experience and Technology at Amazon, in a statement the company sent this morning to its employees.

This represents the second most aggressive reduction carried out by the tech giant since 2022, when it began a wave of layoffs that extended into 2023, affecting more than 27,000 people.

At the same time, Amazon is working on a plan to reduce costs and offset the overhiring that took place during the pandemic, a period in which orders surged, creating a spike in demand that ultimately proved unsustainable over time.

“There is an excess of bureaucracy in the organization”

Although the layoffs will affect a relatively small percentage of Amazon’s total workforce, this reduction will have a significant impact on the company. Staff in areas such as Human Resources, Operations, Devices and Services, and Amazon Web Services (AWS) could be affected, impacting various divisions that are pillars of the organization.

In the aforementioned letter, Galetti expresses gratitude to her team for their efforts thus far to strengthen their organizations by reducing layers, increasing accountability, and helping to decrease bureaucracy. “We are already seeing results: teams are moving faster, and many Amazon employees feel greater ownership,” says the executive, adding that “The reductions we are sharing today are a continuation of this work to further strengthen ourselves, streamlining bureaucracy even more, eliminating layers, and redirecting resources to ensure we are investing in our greatest bets and what matters most to our customers’ current and future needs.”

In this regard, the company has already implemented initiatives such as reducing the number of managers and introducing a confidential complaint line to identify operational inefficiencies, which has led to more than 450 process changes. Additionally, automation driven by artificial intelligence will be a decisive factor in workforce reduction in the coming years.

There Are Layoffs… but More Hiring Is Also Expected

The company asserts that the increasing use of AI in repetitive operational areas is contributing to higher productivity, thus decreasing the need for human workers to perform routine tasks. Nevertheless, Amazon has also announced that it will hire more than 250,000 temporary employees in its warehouses to reinforce operations for the upcoming holiday shopping season.

The company also announced that “Looking ahead to 2026, we expect to continue hiring in key strategic areas, while also identifying additional opportunities to eliminate layers, increase ownership, and achieve efficiencies.”

As for employees who will lose their jobs, Galetti explains that most will be given 90 days to seek another position within the company: “To those colleagues who cannot find a new position at Amazon or choose not to pursue one, we will provide transition support, including severance pay, outplacement services, health insurance benefits, and more,” she adds.

The Future of Amazon: AI, Automation, and Robots

This adjustment reflects Amazon’s transition towards greater automation. As artificial intelligence takes on a more prominent role in the company’s operations, it is expected that repetitive tasks will increasingly be managed by automated systems.

“This generation of AI is the most transformational technology we have seen since the Internet, enabling businesses to innovate much faster than ever before (in both existing market segments and entirely new ones). We are convinced that we need a more agile organization, with fewer layers and greater accountability, to move as quickly as possible for our customers and our business,” the letter states.

The shift in focus extends to logistics operations, where Amazon plans for a substantial percentage of ultra-fast delivery processes to be managed without human intervention. The company has already expressed interest in replacing workers with robots in various facilities, marking a step towards the mechanization of the industry. In fact, it already has one million robots operating in its warehouses and distribution centers worldwide.

Image: Depositphotos

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Shein, one of the global eCommerce heavyweights, has announced its commitment to physical retail. The company will inaugurate its first stores in France, a curious choice considering the ongoing legal dispute the fast fashion giant is facing with the country’s authorities.

Until now, Shein’s playing field had always been the online world, and the company had only opened temporary pop-up stores as part of specific marketing initiatives. This decisive step towards an omnichannel model will represent a significant shift from the current business model of the marketplace.

Shein will open its first physical store at the BHV Marais department store

Shein will inaugurate its first physical store in November, and the chosen location is the sixth floor of the iconic BHV Marais department store in Paris.

Donald Tang, Executive Chairman of Shein, stated: “We recognize the role of France as the global fashion capital. It is natural that this journey should begin in Paris, at BHV, the cradle of modern commerce, before expanding to other cities.”

This will later be followed by five additional openings at centers belonging to Galeries Lafayette in the cities of Dijon, Reims, Grenoble, Angers, and Limoges. These points of sale are part of the seven stores that Société des Grands Magasins (SGM) manages through a franchise agreement with Galeries Lafayette.

Frédéric Merlin, President of SGM, has expressed enthusiasm regarding the agreement reached with Shein, highlighting it as an opportunity to attract a younger clientele. However, Galeries Lafayette does not view favorably the idea that its offerings, based on luxury and quality, might be blended with fast fashion.

Through an official statement, Galeries Lafayette affirmed that the opening of Shein stores in spaces managed jointly with SGM would violate the franchise agreement and that it would prevent these openings from taking place. “Galeries Lafayette is deeply opposed to this decision regarding the positioning and practices of this ultra-fast fashion brand, whose approach is at odds with our offerings and our corporate values.”

France remains hostile towards Shein

Galeries Lafayette will not be the only resistance Shein encounters in France, a country that is already shaping a legislative initiative popularly known as the “anti-Shein law”.

Anne Hidalgo, Mayor of Paris, spoke out on LinkedIn to condemn the upcoming opening of Shein in BHV: “We express our deep concern about BHV’s decision to host, in November, the first permanent Shein store in France. This choice is contrary to the ecological and social ambitions of Paris, which supports responsible and sustainable local commerce.”

For his part, Yann Rivoallan, president of the Fédération Française du Prêt-à-Porter, the French fashion retailers’ association, declared: “In front of Paris City Hall, the new Shein megastore is being established, which, after destroying dozens of French brands, now intends to flood our market even further with disposable products.”

Previous and ongoing disputes

It is no surprise that the country perceives Shein’s commitment to physical commerce as an ongoing threat to its local merchants and brands, given the significant impact the company’s online power has already had on them. A report from the French Fashion Institute (IFM) revealed that Amazon, Shein, and Temu accounted for 24% of online fashion sales in France during the first quarter of 2025. Moreover, this trio represented 7% of the country’s total apparel consumption, considering all sales channels.

French authorities and organizations have already taken significant measures to reduce the power of eCommerce giants, especially those focused on fast fashion and ultra-low prices (such as Shein, Temu, or AliExpress). For example, through the “anti-Shein law”, legislation opposed to the fast fashion-based model, its harmful environmental impact, and its negative effects on national businesses.

The legislative proposal was approved unanimously by the National Assembly (lower chamber) and was subsequently passed by the Senate (upper chamber) in June 2025. Now, the text must be reviewed by a bicameral mixed committee and afterward, French authorities must formally notify the final text to the European Commission to ensure its compliance with European Union regulations.

Furthermore, in June, a coalition of more than 230 brands and 16 industry federations, led by the French Retail Council (CDCF) and the French Trade Confederation (CCF), sent an open letter to the Executive accusing these companies of violating European regulations, encouraging excessive consumption, environmental pollution, and “unfair” competition. Among other actions, the signatories are demanding the déréférencement: the removal of their websites from search engines or marketplaces.

Shortly afterward, in July, the country’s antitrust authorities fined Shein 40 million euros for “deceptive commercial practices.”

A new business model amid turbulent times

Until now, Shein had based its success on its strategy of extremely low prices, a strategy that was facilitated by its online business model. Specifically, the marketplace employed a strategy based on a made-to-order production model, minimizing costs throughout the supply chain, implementing hyper-segmented advertising, and, of course, individual shipments that benefited from customs regulations and “de minimis” exemptions.

However, the “de minimis” regulations that had greatly benefited Shein’s business have begun to change dramatically. At the end of August this year, the President of the United States, Donald Trump, signed an executive order that ended the “de minimis” exemptions. As a result, low-value merchandise (up to $800) has shifted from being exempt from tariffs to being subject to them.

Likewise, the European Union is also considering changes to its regulations in this regard. While the EU does not refer to its exemption as “de minimis,” it does have its own duty-free rule that applies to parcels valued below 150 euros. The proposal includes imposing a fee of €2 for each package shipped from outside the EU and valued at less than 150 euros. The goal is to curb and regulate the massive importation of low-value shipments and to level the playing field between European and non-EU retailers.

These changes to the rules of the game will penalize one of Shein’s key business pillars, and the company will need to adapt to this new scenario. Apparently, this adaptation will coincide with its embrace of omnichannel strategies and its venture into physical retail. It is a surprising move, as it will require the Asian giant to take on new operating costs such as the payment of rent, store maintenance, and inventory management, thus reducing the flexibility offered by its made-to-order model.

Photo: Depositphotos

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Amazon has made the decision to close its 19 Amazon Fresh stores in the United Kingdom after evaluating its business operations and the state of the market. The marketplace plans to convert 5 of these stores into Whole Foods Market stores.

Amazon Fresh stores leave the United Kingdom less than five years after opening

Amazon opened its first Amazon Fresh store in the United Kingdom in 2021. The marketplace expected its concept of checkout-free supermarkets with automated payment technology to attract the public by introducing a novel way to shop for fresh food, frozen products, and essential items.

However, in recent years, Amazon has faced challenges in driving this service forward, as contactless shopping lost momentum once the “pandemic effect” subsided, and it has not been able to compete with well-established supermarket chains. For this reason, it has ultimately decided to bring the project to an end.

Through a brief statement included within a broader press release, Amazon stated: “We’ve made the difficult decision to launch a consultation with employees regarding the proposed closure of our Amazon Fresh UK stores, following a thorough evaluation of business operations and the very substantial growth opportunities in online delivery. In case of closure, our goal is to offer redeployment opportunities to as many affected employees as possible.”

Amazon will focus on its online services and Whole Foods Market stores

Now, Amazon will focus its efforts on expanding its online purchasing services and on developing Whole Foods Market stores, the American chain of organic supermarkets it acquired in 2017. For this latter goal, the marketplace will convert 5 of its Amazon Fresh stores into supermarkets under the Whole Foods Market brand. Its objective is to reach 12 Whole Foods Market stores in the United Kingdom by the end of 2026.

John Boumphrey, UK Country Manager at Amazon, stated: “We continue to invent and invest to bring more choice and convenience to UK customers, enabling them to shop for a wide range of everyday essentials and groceries with low prices and fast delivery through Amazon.co.uk, Amazon Fresh, and Whole Foods Market stores, alongside our third-party grocery partners, including Morrisons, Co-op, Iceland, and Gopuff.”

Amazon’s offline ventures have yet to gain traction

This is not the first time the major marketplace has decided to end an offline initiative. In 2022, Amazon announced the closure of all 68 of its physical stores, Amazon Books, Amazon 4-Star, and Amazon Pop Up in the United States and the United Kingdom. These stores offered a selection of books, popular products from Amazon.com, and items from small businesses.

Likewise, it has also closed some of its Amazon Go stores, especially in the United States. These stores are based on the “Just Walk Out” concept, offering a queue-free and checkout-free experience, as customers are required to scan the Amazon app and link it to their user account upon entry, which is then recorded. Amazon Go once reached more than 500 locations at its peak and currently has approximately 20 stores.

Photo: Depositphotos

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Amazon has just introduced Lens Live, the latest update to its visual search tool, Amazon Lens. This feature is capable of identifying objects in real time and instantly displaying matching products within the marketplace’s catalog. In addition, it integrates the AI of Rufus, Amazon’s shopping assistant.

Introducing Lens Live: AI-powered shopping in real-time. 📸✨ With Lens Live, you can:

🔍 Scan products instantly
🤔 Compare matches
🛒 Add to cart

All without leaving the camera view. Plus, get quick insights from Rufus AI as you browse. Available now for select U.S.… pic.twitter.com/1OeKBLYWwZ

— Amazon (@amazon) September 2, 2025

At present, Amazon Lens Live is available exclusively within the Amazon Shopping app for iOS in the United States. While the marketplace has announced that over the coming weeks it will expand access to more users in the United States, it has not yet disclosed any plans regarding its activation in other regions of the world.

How Amazon Lens Live works

With Amazon Lens, you may take a photograph or upload an image, and also scan a barcode to locate that exact product or similar items among those offered on the marketplace. This highly useful tool has now been elevated thanks to the new real-time AI capabilities incorporated in the latest Lens Live version.

As Amazon explains, Lens Live “employs a precise, lightweight computer vision object detection model, integrated into the device, to identify products in real time as customers move their cameras across scenes or focus on specific items.”

In this way, users may use the Lens Live camera to focus on products in real time (for greater accuracy, you can tap on the desired item) and receive a scrollable carousel view with matches displayed at the bottom of your screen.

Moreover, the options shown within the carousel will include a plus icon, allowing you to add them directly to your shopping cart, and a heart icon to save them to your wish list. Likewise, underneath the product carousel, a series of suggested questions and the “Ask” option will appear, enabling Rufus, Amazon’s AI-powered shopping assistant, to provide answers to any product-related questions customers may have.

Amazon has clarified that individuals who wish to do so may continue using the traditional Lens options (taking a photo, uploading an image, or scanning a barcode).

Photo: Amazon

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Starting October 1, you can say goodbye to the benefits of the Prime Invitee Program. If you shared an Amazon Prime account with someone who does not live in the same house as you, you will have to open your own Prime account… or try the new Amazon Family.

A very Netflix-style move, if you ask me.

What is Amazon Family

If you are currently a Prime Invitee, you need to either ask the Prime member to add you to their Amazon Family, or sign up for your own Prime Membership after the program ends.

This means you can now share Prime benefits with one other adult in your household, up to four teens (added before April 7, 2025), and up to four child profiles.

Benefits shared include fast delivery, exclusive deals, Prime Video (with ads), Prime Reading, Amazon Music (ad-free listening on shuffle mode), among others.

You can manage your Amazon Family through the Prime Membership page.

If you’re the account holder, you can add or remove family members, including other adults, teens, and child profiles. You and your invitee must live together at the same address to share benefits, and both must agree to share payment methods.

You can remove family members at any time, and they can leave and re-join, but with a 12-month waiting period before they can join a different family.

• What countries does Amazon ships to (and in which countries does Amazon sells)

How to set Amazon Family up

1. Visit Your Amazon Prime Membership page.
2. Go to Manage Your Amazon Family under the Share your Prime Benefits section.
3. You can add an adult by sending an email invitation or signing up together to verify accounts.
4. For child profiles, you can select Add Child.

This shift to Amazon Family gives more control over who shares your benefits and offers flexibility with content sharing settings. However, it is important to note that it will be limited to those in your household, and additional adult members will need their own Prime account.

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It is importat to take into account that Latin America is home to some of the fastest growing pharmacies globally, two of which are Mexican: Farmacias del Ahorro and Farmacia San Pablo. These are the top 5 most visited mexican online pharmacies in June 2025 according to Similarweb:

1. Farmacias del Ahorro
2. Farmacias Guadalajara
3. Farmacias de similaresç
4. Farmacias San Pablo
5. Farmacias Benavides

1. Farmacias del Ahorro

Farmacias del Ahorro was founded in 1991 with only two branches and 30 employees, and has been dedicated to the sale of medications and personal care products ever since. Today it has 1,600 branches throughout Mexico. They have an average of more than 10,3 million visits per month.

They have their famous “Monedero del Ahorro” program, a system in which for each participating product purchased on the Farmacias del ahorro website or app, you will get electronic money with which you can buy any product from the app or website. This accumulated electronic money has no expiration date and can be used whenever you want. In addition, being in this affiliate program allows you to enjoy exclusive promotions and free products.

According to ecommerceDB, Farmacias del Ahorro’s online net sales have been increasing since 2019.

2. Farmacias Guadalajara

Another company that has had sustained growth has been Farmacias Guadalajara, also called Super Farmacia. They own more than two thousand branches in Mexico and their website receives more than 8.2 million visits per month (4 million more than last year).

This company stands out for having one of the widest catalogues in Mexico, including products for health, personal care, baby items, food, household items, photoelectronics, etc. It also offers other services such as photo printing, airtime recharge, money transfer from pharmacy to pharmacy, electronic catalog sales, among others. They also seek to offer competitive prices and provide 24-hour, seven-day-a-week deliveries.

3. Farmacias de similares

Established in 1997 and belonging to Grupo Todo Por Un País, it was created with the purpose of offering health products to the most underprivileged areas of the country. Currently, there are more than 8,000 branches and franchises established in Mexico and Chile. Its web page receives an average of more than 5.8 million visits per month.

One of their most outstanding promotions is that every Friday they have a 25% discount in the entire pharmacy, they call them “Simi Friday”. On their website you can find medicines, high specialty, healing materials (all instruments and products used for cures, surgery, among other surgical procedures), vitamins and supplements, and sexual health products.

In addition, it has a section called “Siminotas” in which it informs, for example, about what certain diseases consist of and what causes them.

Doctor Simi, the protagonist of their webpage and social media, is so famous in the country they even have merchandising of him. Now they launch a piece of Doctor Simi helping clients with their symptoms on YouTube.

4. Farmacias San Pablo

This chain has the self-service modality in its physical stores and has home delivery with coverage in Mexico City, State of Mexico, Puebla and Queretaro.

In addition, you can also request your invoices, search for branches, check the status of your shipments and more. The app is currently available for download on Android and IOS systems. The are some categories that are excepted in the sale of products through digital channels such as controlled drugs, high specialty and oncology. They have 3.4 million visits to the webpage per month. 

5. Farmacias Benavides

It is one of Mexico’s leading pharmaceutical chains and is part of the International Retail Division of Walgreens Boots Alliance, a global pharmacy, health and wellness company. It has more than 1,000 stores in 20 states. They receive 805.1 thousand visits per month.

It allows ordering with free shipping via phone and website, and you can also order your products through Rappi or UberEats. They also provide information to their customers via social networks offering recommendations to improve their health, curious facts that may be of interest and product recommendations.

Other online pharmacies that you should know:

• Yza
• Soriana
• Prixz
• Farmalisto
• Farmacias especializadas

Yza

Yza is a chain of pharmacies with more than 1,500 branches throughout Mexico. Among its products you can find patent, private label and generic medicines, hygiene products and more. They have 24-hour customer service and a medical office.

To place an order on their website you only need to register, select the products you need to put them in the cart and choose the payment method, in order to receive your products.

Soriana

Soriana is not a pharmacy per se, as it is a supermarket with a wide variety of products including more than 4,000 medicines. It allows you to shop from anywhere in the world, however, the delivery coverage is only within the limits of the Mexican Republic.

To shop at Soriana you only have to create an account with your email address, add your credit card or PayPal and a delivery address. In case you want to cancel your order, you can do it via WhatsApp, email, or phone.

Prixz

It is a new company compared to the other mexican online pharmacies in the market as it was born in 2016 and has already managed to enter into competition with the largest pharmaceutical franchises in the country. In its 7 years in the market, it has recorded consecutive growth, but ultimately its boost came with the COVID-19 pandemic when it received overwhelming acceptance from its target audience.

One of the most important and recent characteristics of the platform is the possibility of scanning your prescription through Artificial Intelligence, with the purpose of corroborating that it has the necessary data to ensure the delivery of medications. Among the mandatory information required to make the prescription valid are: the doctor’s data (name, ID number, institution of origin and specialty), drug specification (name, formula and dosage) and signature (in the case of antibiotics, this can be digital; but in the case of controlled drugs, it must be autographed).

To reinforce its eCommerce strategy and have a greater presence, the brand partnered with marketplace giants such as Amazon, Mercado Libre, Linio and Cornershop, as well as with delivery apps, Rappi being one of them.

Farmalisto

Throughout Latin America, Farmalisto is considered the largest pharmacy chain, and in Mexico it has been gaining more and more importance (641.919 visits per month). It is a leader in the sale of specialized medications and allows orders to be placed 24 hours a day.

It was founded in 2013 in Colombia, initiating its operations in Mexico in 2014. They have presence in México City, Guadalajara, Nuevo León, Puebla, Yucatán, Chiapas, among others.

Farmacias especializadas

Founded in 1978, it offers high specialty medicines, healing material and general medicine. They also integrate products, medicines and services related to health. They have a mobile application, although orders can also be placed via telephone. They also publish informative articles on their website related to health.

They have more than 5,000 products and 7 categories: high specialty, general medicines, measuring items, sexual health, personal care, dermocosmetics, and lastly, vitamins and supplements.

How is the online pharmacy industry

Nowadays, it is practically impossible to think of a type of business that is not immersed in the online world or starting to learn how to offer its products or services through the Internet. With the COVID-19 pandemic, which led us all to stay at home, the online world took on more momentum and essential services such as online pharmacies used it to offer medication to those who needed any type of treatment and could not leave their homes.

This practice of pharmacy eCommerce became popular worldwide. In the case of Mexico, many known pharmacy chains were able to adapt to the new reality and today continue to offer their sales and customer service from the web world without abandoning their physical locations. They found a way to work in a hybrid way with effective results.

Now, speaking specifically about Mexico, the sale of pharmacy at home via online has grown by 19% by offering all types of medication and products that have experienced a demand increase such as face masks. The increase in sales of certain products is reflected in an analysis carried out by EcommerceDB, a database operated by Statista, which indicates that the combination of e-commerce business and the sale of medications and medical products was “a gold mine” in times of pandemic.

According to a study by Convert Group, it was determined that during 2023 we would be able to see the emergence of additonal pharmaceutical marketplaces this year coupled with the modernization of last-mile delivery and the industry’s increasing adoption of an omnichannel experience. And it was right. We can see that the Soriana’s  pharmacy section has entered the top ten online pharmacies in the country with an average of more than 4 million visits per month.

The post These are the top 10 online pharmacies in Mexico appeared first on Marketing4eCommerce English.

In 2023, JD.com expressed interest in acquiring Ceconomy AG, the parent company of MediaMarkt and Saturn, although negotiations did not come to fruition. Now, in 2025, the Chinese eCommerce giant has officially completed the acquisition of Ceconomy for 2,5 billion dollars, marking its direct entry into the European market.

JD.com acquired 57.1% of Ceconomy at 4.60 euros per share, representing a 23% premium over the previous price, while the Kellerhals family, the former majority shareholder, retains 25.35% as a strategic partner.

This transaction not only consolidates JD.com’s presence in Europe, but will also enable the company to compete directly with Amazon and other major retailers in the region, leveraging the advanced logistical technology developed by the Chinese marketplace.

But what exactly is JD.com and how has it become one of the largest marketplaces in the world? In this article, we examine its history, features, business model, and competitors.

History of JD.com: From physical store to eCommerce Leader

JD.com was founded in 1998 by Richard Liu as a physical store in Beijing specializing in magneto-optical products. However, in 2003, the SARS epidemic affected sales and compelled the company to shift to eCommerce. In 2004, it launched its online store, initiating rapid growth that transformed it into one of China’s leading B2C platforms.

Today, JD.com is the second-largest marketplace in China, second only to Alibaba, and is distinguished by operating with a hybrid business model that combines direct sales with a marketplace for third parties.

How JD.com works

JD.com offers a wide variety of products, ranging from electronics and fashion to grocery items and luxury goods. Its main categories include electronics and technology (mobile phones, laptops, home appliances, and gadgets), fashion and accessories (clothing, footwear, and accessories), health and beauty (cosmetics, supplements, and personal care), supermarket (food, beverages, and household cleaning products), and automobiles and spare parts (from tires to vehicle accessories).

In addition, JD.com has positioned itself in the luxury sector through JD Luxury Express, an exclusive delivery service for premium products.

The marketplace directly manages a significant portion of its inventory. Rather than relying on third-party sellers, it stores and distributes products itself, which allows JD.com to guarantee authenticity and speed in deliveries. For third-party orders, JD.com operates a model in which sellers can list products on the platform; however, unlike Alibaba or Amazon, it maintains stricter control over quality and logistics. It also provides logistics services to other companies.

JD.com has a network of intelligent warehouses and distribution centers in China and other regions, offering same-day or next-day delivery in most Chinese cities. To enhance efficiency in both rural and urban areas, it utilizes drones and autonomous robots. There is no required minimum purchase, but shipping discounts are available for orders above certain amounts.

JD Worldwide

JD Worldwide is JD.com’s cross-border eCommerce platform, designed to enable international brands and retailers to sell products directly to Chinese consumers without requiring a physical presence in the country.

It includes payment methods tailored to each market, such as credit cards, PayPal, digital wallets, among others. Products can be shipped to various parts of the world, although delivery times and costs vary according to the seller’s location. Furthermore, the company is committed to offering authentic products, which distinguishes it from other marketplaces where counterfeiting can be an issue.

JD Worldwide offers three sales models:

• Marketplace: brands operate their own stores within the platform.
• Wholesale sales (B2B2C): JD Worldwide purchases products directly from suppliers and sells them to consumers.
• JD-managed warehouse: allows sellers to store products in JD’s warehouses in other countries before being shipped to China.

Business Data and JD.com’s Competition

JD.com has maintained solid growth in recent years. According to recent reports, its annual revenues exceeded $150 billion in 2023. The company has more than 580 million active users in China and operates in international markets such as Thailand, Indonesia, and Europe, with expansion plans in Latin America. Additionally, it owns more than 1,300 warehouses worldwide.

Its growth has been driven by a focus on artificial intelligence, automation, and efficient logistics.

Locally, its main competitors are Alibaba (owner of Tmall and Taobao) and Pinduoduo. Its strongest competitor outside of China, especially in American and European markets, is Amazon. Meanwhile, TikTok Shop is an increasingly significant threat in social commerce, particularly in Southeast Asia.

JD.com’s competitive advantage lies in its emphasis on quality control and proprietary logistics, which fosters greater trust among consumers.

JD.com and MediaMarkt: A strategic acquisition

With this acquisition, JD.com gains more than 1,000 physical stores in 11 European countries, employing 50,000 people, and generating 22,4 billion dollars in revenue in 2024, of which 5,100 million originated from online sales.

The company has pledged to maintain employment for three years, retain MediaMarkt’s headquarters in Düsseldorf, and introduce its state-of-the-art logistics technology to deliver:

• 24-hour delivery in cities.
• Same-day delivery in major urban areas.
• Integration of predictive algorithms for automatic inventory repositioning.

This move signifies the moment when JD.com ceases to be solely a Chinese giant and transforms into a key player in European retail, combining the trust of a local brand like MediaMarkt with its advanced distribution technology.

Photo: JD.com

The post The Chinese marketplace JD.com takes control of MediaMarkt appeared first on Marketing4eCommerce English.

Within the digital ecosystem, one of the most common means of generating income is through the Amazon platform. Whether through its affiliate program or as active sellers within its marketplace—which remains one of the largest in the world.

Due to this position of leadership, competitiveness within this market is extremely high and demands greater attention. This has led to the emergence of specialized tools for the optimization and management of different aspects of the business within this marketplace. Helium 10 is one such tool, and it is considered one of the most comprehensive, offering over 10 specialized features for the development of your business within Amazon.

What is Helium 10

As we mentioned, Helium 10 is a platform that functions as a toolbox developed based on FBA, or Fulfillment By Amazon. In this way, this platform provides specialized assistance in SEO, product research, reimbursements, fraud protection, inventory management, and competitor monitoring within the extensive Amazon market.

By covering all these points, Helium 10 provides its more than 1 million global users with a means to streamline growth within the major retail platform. It addresses the fundamentals of market and competitor analysis to help products stand out on Amazon, evaluating them on a scale from 1 to 10 as can be seen in the video.

Although it offers highly useful solutions for sellers, this platform can be somewhat challenging to understand for new users, since the names of its tools, while eye-catching, do not clearly indicate their functions, and the platform is available exclusively in English. For this reason, we have prepared this brief tutorial covering the most important tools within Helium 10.

• You may be interested in: How to use Cerebro and Magnet from Helium 10 to master competitive research on Amazon

Essential Tools of Helium 10

As stated, these tools feature quite unique names such as Cerebro or Frankenstein, which certainly seem as though they belong in a science fiction film. However, they provide a highly comprehensive approach to the fundamental aspects of selling on Amazon. Below, you will find the tools that are worth becoming familiar with:

Product Research

• Blackbox: This tool enables product research on Amazon, providing insights into the competition, niches, and even keywords.
• Trendster: This tool provides a graph illustrating the evolution of up to 4 listings in terms of their price changes and BSR (Best Seller Rank), which is the position a product holds within the sales of its category.

Keyword Research

• Magnet: This tool focuses on keyword research, delivering a highly comprehensive list of options based on just a single keyword. It also provides an overview of monthly search volume for keywords, the level of competition, among other data.
• Cerebro: This is an outstanding competitive analysis tool, as it generates a list of the keywords with which a product listing is positioned by simply analyzing its product page. It offers a detailed analysis of search volume, competitiveness, and more.

Listing Optimization

• Frankenstein: This is one of the most distinctive tools and, as its name suggests, a true powerhouse. It allows you to process large lists of keywords automatically, affording you the ability to remove words, add commas or spaces—in short, refine the list to prepare it for export.
• Scribbles: This tool permits the importation of keyword lists and, based on them, optimizes product listings’ text. In this way, you can ensure proper distribution of keywords in titles, bullet points, and throughout the general content.

Beyond these mentioned, there are other important tools such as Index Checker and Keyword Tracker, allowing for a more in-depth understanding of keyword performance. There is also Refund Genie and Alerts, which notify you via direct integration with your seller account whenever an issue occurs with your listed products, such as a return or reimbursement.

• Top +10: the best tools to sell on Amazon

Market Tracker 360

The Market Tracker 360 tool from Helium 10 is a market intelligence tool designed to help those selling online monitor the performance of their products and competitors on Amazon. Some of its main features include:

• Product Monitoring: Tracks and provides detailed information on competitor products, including prices, sales, ratings, and customer reviews.
• Trend Analysis: The tool leverages charts and statistics to display market trends for a specific product, which can help inform pricing and marketing strategies.
• Custom Alerts: You can set custom alerts to receive notifications when a competitor’s product experiences a significant change in price, ratings, sales, or other relevant metrics.
• Keyword Analysis: The tool also provides data on the most relevant keywords for a specific product, which can be instrumental in optimizing product listings to enhance visibility on Amazon.
• Niche Research: Additionally, it can help identify lucrative market niches and products with high demand potential to add to your inventory.

Helium 10 Extension for Google Chrome

The Chrome extension is one of the most powerful tools of Helium 10 because it delivers highly relevant data on all products available on Amazon.

Thanks to this extension, you can determine, for example, the products a seller has in their inventory, calculate the profitability of a particular product, or download the reviews of a competing product within seconds.

• You may be interested in: How to set up Alerts in Helium 10 to protect your listings on Amazon

More Than Just a Tool

As you can see, Helium 10 is an incredibly powerful suite of tools for product research and business management for Amazon sellers.

The Platinum plan will cost you slightly more than 88 EUR per month, and if you consider the time you will save in management tasks, together with the increase in sales and productivity, the cost is practically insignificant in the end.

Additionally, we have spoken with Helium 10 and they have provided us with two discount codes to encourage you to try it out:

👉 MRKTNGECOM6M20: 20% discount for the first 6 months.

👉 MRKTNG4ECOM10: 10% discount for life.

You may also be interested in…

• How to use Cerebro and Magnet from Helium 10 to master competitive research on Amazon
• Maximizing Profitability through Amazon PPC with Helium 10

The post This is Helium 10, the comprehensive all-in-one tool developed by Amazon sellers for Amazon sellers appeared first on Marketing4eCommerce English.