Amazon has taken a new step to facilitate the internationalization of sellers using its platform with the launch of Export Central, a tool that promises to simplify exporting to 39 European countries in just three clicks. This new feature is primarily aimed at sellers who manage their own logistics through the Merchant Fulfillment Network (MFN) program, allowing them to reach new markets without added complications.
Export Central is part of a broader European export program, which is completely free for sellers operating from Amazon’s six European stores: the United Kingdom, France, Germany, Italy, Spain, and the Netherlands. This means that sellers can export their products to countries where Amazon does not have a physical presence, such as Austria, Greece, and Portugal, without the need to duplicate listings or create new accounts. This advancement drives traffic to product catalogs, offering growth opportunities that previously required more time and resources.
It is important to note that this service is available to both sellers who use Amazon’s logistics (FBA) and those who prefer to manage their own logistics through MFN. For FBA users, the European export program is automatically active at no additional cost, making it even easier to expand into international markets.
One of the most notable features of Export Central is its ease of use. Sellers, particularly small and medium-sized businesses, can enable international exporting with just three clicks. To do this, they simply need to log into their Amazon seller account and explore the options offered by Export Central. This tool allows them to set up international shipments from multiple stores simultaneously, while Amazon adjusts delivery times and suggests standard shipping rates.
Additionally, the platform offers the ability to review and modify these settings before proceeding, ensuring that sellers maintain full control over their export operations. This way, entrepreneurs can focus on their business without worrying about logistics, optimizing their time and resources.
The results generated by this tool among sellers who have enabled exporting are promising. According to Amazon, these sellers have experienced an average sales increase of 10%. This figure highlights the opportunity Export Central presents for sellers looking to grow beyond their national borders, accessing new markets and customers in a simple and efficient manner.
Xavier Flamand, Vice President of Seller Services at Amazon Europe, emphasizes the positive impact of this tool on the growth of small and medium-sized businesses. According to Flamand, Export Central “eliminates many of the traditional barriers to international expansion,” allowing sellers to focus on what they do best: creating and selling their products.
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