The global smart glasses market experienced a 110% year-over-year growth in the first half of 2025, according to data from Counterpoint. These figures demonstrate the increasing adoption of this technology by users worldwide.
Furthermore, this growth has been especially driven by the high demand for the Ray-Ban Meta Smart Glasses and the entry of new competitors such as Xiaomi and TCL-RayNeo, which have stimulated competition in an increasingly dynamic sector.
One of the most notable highlights from Counterpoint’s report is that AI-powered glasses accounted for 78% of global shipments in the first half of 2025, compared to 46% during the same period in 2024 and 66% in the second half of that year. The AI smart glasses segment grew by over 250% year-over-year, offering features that extend far beyond connectivity: photo and video capture, object recognition, real-time translation, as well as encyclopedia-style queries.
Meanwhile, the market for smart audio glasses (which comprise the majority of smart glasses and are operated by brands such as Huawei, Amazon, and Mijia) experienced a decline in the first half of 2025. The primary reason for this is the growing consumer preference for AI-enabled glasses, which are capable of providing advanced functions that surpass mere music playback or calling capabilities.
The study reveals that Meta has established itself as the undisputed leader, commanding a 73% market share in the first half of 2025. The shipments of its Ray-Ban Meta AI Glasses grew by more than 200% year-over-year, driven by the production capacity of Luxottica, its strategic partner.
Flora Tang, Senior Research Analyst at Counterpoint, explained: “Shipments of Ray-Ban Meta AI Glasses increased by over 200% year-over-year during the period, reflecting robust market demand and the expanded manufacturing capacity of Luxottica, Meta’s key production partner.”
According to Counterpoint, the global smart glasses market is expected to continue growing throughout the remainder of this year, as well as in 2026 and subsequent years. Regarding the more immediate future of this market, it could be particularly stimulated by Meta’s upcoming launch: its “Hypernova” model.
In recent days, there has been speculation that the technology giant may introduce its new smart glasses during its annual Meta Connect 2025 conference, which is scheduled for September 17 and 18. These glasses will be the most advanced model produced by the company, featuring new functionalities and a revamped interface that will also be operable via a neural wristband.
With respect to the price of this new device, Bloomberg revealed that it will be approximately $800 (about €684.50). This represents a significant reduction compared to Meta’s initial projections, which estimated the price of the “Hypernova” glasses would exceed $1,000. Furthermore, it was disclosed that these will weigh approximately 70 grams, 20 more than Meta’s Ray-Ban glasses.
Additionally, while Meta is the key player in this market, we must not lose sight of other manufacturers that have also excelled during the first half of 2025. This is the case for Xiaomi, which debuted with its Xiaomi AI Glasses, becoming the fourth best-selling model globally and the third within the AI category, despite having been on the market for just one week. This surge was fueled by technology enthusiasts and Mi fans in China.
Moreover, brands such as TCL-RayNeo with its RayNeo V3 series, Thunderobot with the AURA Smart Glasses, and Kopin Solos with the AirGo V line have also stood out.
Photo: Flux Schnell
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