How to earn money as a creator on TikTok Shop

TikTok Shop has been launched in Spain and Ireland, and businesses and content creators are quickly embracing this new marketplace, which has already seen success in other countries such as the United States, Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam.

The arrival of TikTok Shop in new markets has been eagerly anticipated, particularly in Europe, especially now as ByteDance’s leading platform faces a potential ban in the United States.

How Creators Can Register on TikTok Shop

Creators play a crucial role in this new marketplace. They can promote products from businesses selling on TikTok Shop and earn commissions on sales.

1. Visit your TikTok profile and click on the menu icon in the upper right corner.
2. Select TikTok Studio and navigate to TikTok Shop for creators.
3. Ensure you meet the requirements and confirm you’re over 18 years old:
   • Have more than 2,000 followers.
   • Adhere to community guidelines.
   • Have posted a video on TikTok in the last 28 days.

To verify your age, you can choose one of the following methods:

• Age estimation using a photo
• Credit card verification: a small, temporary charge will be made to authenticate your card, and it will be refunded afterward.
• Take a selfie with your ID.

Once you’re accepted on the platform, go to the settings menu in your profile. You’ll need to verify your identity by providing all the information TikTok requires, including an ID and another document, such as a utility bill showing your address.

TikTok will verify your details in approximately 24 hours, after which you can add your tax information to receive sales commissions. If you have more questions, TikTok has set up a TikTok Shop Academy for creators. 

Getting Started on TikTok Shop as a Creator

Once TikTok verifies your information and you are approved, you will gain access to your tools panel and the TikTok Shop Creator Center. Here, you can:

• Explore the product marketplace to find items from various brands to promote
• Incorporate products into your content, whether in short videos or live streams
• Request product samples to try and include in your content
• Receive personalized suggestions that align with your brand and audience
• Track your earnings and performance

As a creator, your task is to produce content that resonates with your audience and promotes the product, enabling your followers to purchase it through your link.

How to Add Products to Your TikTok Shop Showcase

1. Enter the TikTok Shop Creator Center
2. Visit the Product Marketplace
3. When you find a product of interest, click “Add” beneath the product details.
4. After adding, a new button will appear to request a sample. This will allow you to demonstrate the product to your audience, potentially increasing trust. Remember, you can select up to 5 free samples, so choose wisely.

There may be some issues and challenges due to its recent launch, but you can resolve them by contacting TikTok Support.