What is faceless marketing and how it can be helpful for your business

You have surely seen a TikTok that begins with the abbreviation “POV”, where a brand shows one of its products as if you were seeing it from your point of view. This is one way to do it, and it grabs attention since the user will want to see what it is like to use that product if the brand truly interests them. Here is an example of Rare Beauty.

@rarebeauty Who remembers when he suggested I leak the whole collection #RareBeauty #FindComfort #boyfriendhumor #findcomfortbodycollection #showerroutine ♬ original sound – Rare Beauty

You can also do blog posts, infographics, and social media updates centered on the product’s features, benefits, and usage without featuring a human presenter.

The best part of faceless marketing is that the content is focused on yout brand identity, values and benefits rather than an individual’s personality or story. The other advantage is that it reduces costs associated with hiring personalities or influencers, focusing instead on producing high-quality content and leveraging technology to reach a broad audience.

Automated and digital tools are used to scale marketing efforts efficiently without needing a human touch, such as email marketing campaigns, programmatic advertising, and social media scheduling tools.

Other perfect example of faceless marketing is Duolingo. You do not know who is behind their brand, you only know the cure owl that gets angry or sad if you fail your language challenge.

just completed 5 french exercises today….good luck finding my waist pic.twitter.com/QJQbrqKCCk

— Duolingo (@duolingo) June 21, 2024

To become a faceless brand you should:

1. Choose the type of content you are going to share so that your audience can recognize you.
2. Make your content easy to share and ensure it connects with your audience so they can identify with it.
3. Communicate with your audience, address their questions, and generate discussion.