Trends 2025 in email marketing automation: what’s coming next year

Artificial Intelligence and Personalized Experiences

Artificial intelligence (AI) will play a leading role in email marketing automation by 2025. With this technology, brands will be able to deliver more precise, personalized experiences tailored to each user’s interests.

For instance, AI will enable real-time analysis of customer behavior, allowing for the recommendation of specific products or services based on their shopping or browsing habits. It will also be instrumental in optimizing email delivery timing by identifying the best time of day for a customer to open an email and take action.

Additionally, AI tools will simplify tasks such as:

• Crafting compelling subject lines
• Conducting advanced metric analysis
• Creating hyper-personalized segmentations

This will not only enhance results but also reduce the time required to manage campaigns.

Omnichannel automations: beyond email

By 2025, email marketing will not stand alone. Integration with other channels such as SMS, push notifications, and social media will be essential for creating omnichannel strategies that maintain seamless communication with customers.

A clear example would be complementing an email reminder about an abandoned cart with an SMS or a push notification on the user’s mobile app, increasing the likelihood of conversion. Similarly, integration with social media will allow users to engage directly through platforms like Facebook or Instagram, creating a more dynamic and connected experience.

This omnichannel convergence ensures that messages reach customers through their preferred channels, strengthening engagement and loyalty.

Responsive Web Design: essential in a mobile-first world

Mobile usage continues to grow, and by 2025, most emails are expected to be opened on mobile devices. As a result, responsive web design will be critical for providing a smooth and effective user experience.

This includes:

• Email templates that adapt seamlessly to any screen size
• Readable text without the need for zooming
• Buttons designed for easy clicking on touch devices

Additionally, emails must load quickly, as even a delay of a few seconds can be enough to lose the user’s attention.

A responsive design not only enhances the user experience but also boosts click-through rates and conversions.

Practical examples of email marketing automation

Beyond trends, email marketing automation remains a practical tool for improving efficiency and delivering relevant content to users. Here are some key examples that will remain essential and improve with advancing technologies:

• Welcome Emails: These are crucial for making a strong first impression. They can include a thank-you message for subscribing, an introduction to the brand’s values, and a special offer to encourage a first purchase.
• Educational Sequences: Keeping customers engaged without being intrusive is achievable with a series of informative emails. For example, a tech brand could send tutorials on how to use a newly purchased product.
• Automated Reminders: Emails aimed at recovering abandoned carts are among the most effective. Include images of the forgotten products along with an exclusive discount to encourage the purchase.
• Loyalty Emails: Rewarding frequent customers with discounts, access to exclusive promotions, or a points-based program helps maintain their interest and builds long-term relationships.