Gmail seeks to organize inboxes with its “Manage Subscriptions” feature

An organized email inbox is the aspiration of every marketer, and to help make this a reality, Gmail has just introduced its “Manage Subscriptions” feature. This option allows users to have a unified view of all their subscription emails, manage them, and even unsubscribe in a much simpler way.

Gmail has already started to activate this feature on its web version and its app for Android and iOS in selected countries. However, it has not been specified which countries are included in this list, so we will need to remain alert for additional updates.

How the “manage subscriptions” feature works

To access the “Manage Subscriptions” option, you simply need to select the left-hand sidebar menu in Gmail. Once the menu is expanded, scroll down through the mail section until you find the new feature.

When you click on it, a new view will open that consolidates all your active subscriptions, organizing them by most frequent senders. Under each sender, you will see the number of emails sent to you over the past several weeks.

By clicking on a sender, you will be shown all the emails they have sent you, providing a unified and straightforward overview of their communication history. If you wish to cancel your subscription, you simply need to click the envelope-shaped icon with a minus symbol that appears to the right of each sender.

While announcing this innovation in Gmail, Google also wished to emphasize its efforts to offer a convenient and secure service to its users: “We have also prioritized ensuring that users have even more control over which messages they wish to receive. Gmail blocks more than 99.9% of spam, phishing, and malware, and we have recently implemented new AI-based safeguards that reduce fraudulent emails by 35%.”

Photo: Google