Email marketing automation leverages mass email communication in order to attract potential customers to brands. If the business objective is to reach a wider audience in an effective, direct, and cost-efficient manner, implementing this resource (and including it in the digital strategy) becomes essential.
Nevertheless, the offerings in the market are extensive, and to help you find the option that best suits your needs, we have compiled a list of the 14 best email marketing tools based on the evaluations of 40 industry experts (among them, we highlight with shading and a ⭐ the sponsored options from Marketing4eCommerce partners). This vertical is part of our Ecommtech Guide 2025, which you may download free of charge.
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Here are the 14 best email marketing automation tools for your eCommerce:
Intuit Mailchimp is a marketing automation and email marketing platform designed for rapidly growing businesses. We assist millions of clients around the world in starting and expanding their businesses through state-of-the-art technology, excellent customer support, and inspiring content.
Mailchimp places data-driven recommendations at the heart of the process, enabling its customers to find and attract new clients through email, SMS, social media, landing pages, and advertising in an automated way—all powered by artificial intelligence.
It provides a wide variety of email templates and allows you to design your own with help from a creative assistant who can even present layouts based on your brand. The platform offers A/B testing, pop-up form creation, landing pages, smart email delivery, analytics, and data visualization, as well as detailed reports, among many other features.
In 2021, the company was acquired by Intuit.
Connectif is a platform specialized in eCommerce. It helps stores increase sales by personalizing the customer journey across various channels, such as email, web, recommendations, push notifications, and A/B/X testing—in real time and with the support of artificial intelligence.
It features a native API that integrates with your online store in under fifteen minutes, automatically syncing all user, browsing, and sales data.
This tool enables you to combine unlimited customer data with more than 350 integrations to automate personalized SMS and email communications.
It builds a highly comprehensive database with customer profiles, transactions, browsing history, support tickets, website events, and SMS, all updated in real time for ultra-fast segmentation.
Its features include automated flows such as abandoned cart messages and in-depth performance analytics.
HubSpot is a comprehensive CRM platform that centralizes tools for marketing, sales, customer service, and content management. Its modular structure includes five “Hubs”: Marketing, Sales, Service, CMS, and Operations, all connected to a unified database to provide a complete view of the customer.
Highlights among its features are campaign automation, lead management, landing page creation, opportunity tracking, and multichannel support.
Additionally, it incorporates AI tools such as Breeze, automating tasks and enhancing personalization. It is compatible with more than 350 external applications.
Brevo (formerly Sendinblue) is an all-in-one SaaS solution for relationship marketing that centralizes tools for marketing, sales, and customer service. It provides functionalities such as email marketing, SMS, WhatsApp, push notifications, live chat, and marketing automation.
Its AI assistant, Aura, assists with content creation, campaign optimization, and audience segmentation in real time. It enables workflow automation, sales pipeline management, and customer data unification through its Customer Data Platform. The platform offers analytics tools to assess campaign performance and enhance conversion rates. It integrates with over 150 external applications.
ActiveCampaign is a Customer Experience Automation platform that offers a library containing hundreds of pre-built automations combining email marketing, marketing automation, CRM, and machine learning to achieve powerful orchestration, cross-channel segmentation, and personalization.
While you do not need to possess design or web development skills, you do have to follow a series of steps and tutorial videos to establish an advanced email marketing sequence. After registration, you enable site tracking, import and segment your contacts, create an automation, and if you wish, you can also create and manage your sales funnel.
It provides advanced segmentation, dynamic content, and A/B testing to optimize campaigns. The platform also features an integrated CRM for managing sales opportunities and automating tasks for the sales team.
With more than 900 integrations available, ActiveCampaign adapts to a variety of tools and platforms, offering a scalable solution for businesses of all sizes.
This project offers functionalities such as: RFM analysis and data automation for campaigns and clients, automated mobile marketing, a product recommendation engine based on user behavioral and transactional preferences, Facebook Ads integration, website visitor tracking, an automatic sales chat, dynamic and customizable web content, among others.
It provides three subscription plans: Growth, Professional, and Enterprises, with fees tailored to meet the needs of each client.
Acumbamail was launched in 2012 as a tool allowing clients to generate newsletters and send transactional emails and SMS easily and intuitively via a simple user interface. Its email automation capabilities enable you to create workflows so messages are delivered only to subscribers who meet one or more conditions, based on their interactions with your campaigns. It also allows for large-scale mailings to your entire subscriber list and for creating campaigns tailored to your objectives: newsletters, RSS, automatic autoresponders, A/B testing, etc.
It provides 850 responsive, customizable templates; a drag & drop editor for email; landing pages and forms; integrations with Analytics, WordPress, Prestashop, Shopify, WooCommerce, Facebook, and Zapier; mass SMS campaign sending and an SMS API for integration into your app; transactional email delivery; and 24/7 customer support and service.
Regarding pricing, you may choose the option that is most convenient for you: pay based on your subscriber count or on the number of monthly sends. Plan prices start at EUR 25 per month (for up to 20,000 monthly sends). There is also a free lifelong plan for up to 250 subscribers and 2,000 sends.
Selligent Marketing Cloud enables large B2C brands to engage consumers through email, mobile services, social networks, and the web.
The platform manages everything from data administration and omnichannel communication to behavioral retargeting. By utilizing artificial intelligence, this software creates hyper-personalized experiences that enhance engagement and ROI results.
e-Goi is a pioneering company in omnichannel marketing automation. Its solutions encompass everything from email marketing and SMS to push notifications and AI. It stands out for its focus on fostering customer loyalty and maximizing ROI, ensuring every interaction is relevant and effective.
With more than 750,000 users in 40 countries, it provides a range of plans and customized solutions tailored to each client’s specific needs.
Braze was founded in 2011 as a platform dedicated to enhancing communication between brands and users by means of personalized, multichannel experiences. Designed for marketing teams, it enables automated campaigns across email, push notifications, SMS, and in-app messages—all from a powerful and intuitive interface. With dynamic segmentation and behavior-driven automation, it is possible to set up flows that react in real time to user actions, improving conversion and engagement.
Its functionalities include A/B testing, personalized AI-driven recommendations, automated journeys, and advanced results analytics. It also offers native integrations with platforms such as Segment, Snowflake, Shopify, Meta Ads, and many more.
Its visual editor streamlines the process of designing engaging messages with no coding required. Regarding pricing, Braze operates on a customized model depending on user volume and channels used. It provides technical support and developer resources. It is ideal for scaling communications in data-driven companies.
Easymailing is an email marketing automation platform designed to streamline and enhance eCommerce marketing strategies. With a simple and intuitive interface, it enables users to efficiently create and automate email campaigns. Additionally, it provides personalized support in Spanish to ensure a seamless experience.
It also provides direct integration with WordPress and the ability to create custom integrations via its API. Among its features, we highlight: responsive, customizable templates and forms, campaign management, data collection and analytics, automatic email delivery each time new content is published on your website, welcome message automation, abandoned cart recovery, and the option to share campaign results on Facebook, Twitter, and your RSS feed for a comprehensive 360-degree strategy, among others.
Mailrelay is among the email marketing tools that can assist you not only in defining your objectives but also in analyzing your campaign results to adjust your strategies. It offers KPIs such as the number of subscribers who open or click the email, as well as analytics on the timing and location of interaction, among other measurements.
This Spanish tool created in 2001 features a highly intuitive newsletter editor, dedicated IPs and algorithms for improved email deliverability, contact segmentation, as well as testing and automation for mailings.
With its free version, you may send up to 80,000 emails per month at no cost, manage up to 20,000 contacts, create newsletters, send mailings, manage and analyze your list, among other functions. Subsequent pricing depends on the volume of monthly sends (starting from EUR 48 for every 100,000 emails).
Growlat was founded over nine years ago as a consultancy specializing in Data Marketing and omnichannel approaches, with the goal of transforming data into meaningful, personalized experiences for brands. From its Midway platform, it centralizes and unifies customer information, allowing the creation of advanced segmentation and activating automated emails, SMS, and WhatsApp messages based on user behavior.
It supports the design of automated flows that respond in real time to audience interactions, boosting engagement. Features include web personalization via pop-ups and showcases, A/B testing, large-scale email and SMS sending, transactional email, and conversational chat functionality on WhatsApp.
It offers a visual editor accessible for marketers, integrations with platforms such as Shopify, and robust in-house strategic support from implementation to campaign analysis.
It would be unfair not to mention other email marketing automation tools that are also highly effective, comprehensive, and valuable, and that might meet your requirements. Therefore, below we list in alphabetical order all those you should know: Acrelia, Active Trail, Aweber, Benchmark, Campaign Monitor, Carts Guru, Cheetah Digital, Constant Contact, ContHub.io, Customer.io, Doppler, Drift, Efor, eMailChef, GetResponse, Getshow, Houzz Pro, Icontact, LeadBi, Mad Mimi, MailerLite, Mailjet, Mailmodo, Mailmunch, Mailpro, Marketing Cloud Account Engagement (Pardot), Marketo, MDirector, Neored, Omnisend, Oracle, Perfit, Probance, Rapidmail, Sabarcane (formerly Mailify), SendGrid, Sendpulse, Splio, Spotler, Tripolis (formerly Webpower), Vertical response.
Photo: ChatGPT and Canva.
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