Email marketing automation leverages mass email communication in order to attract potential customers to brands. If the business objective is to reach a wider audience in an effective, direct, and cost-efficient manner, implementing this resource (and including it in the digital strategy) becomes essential.

Nevertheless, the offerings in the market are extensive, and to help you find the option that best suits your needs, we have compiled a list of the 14 best email marketing tools based on the evaluations of 40 industry experts (among them, we highlight with shading and a ⭐ the sponsored options from Marketing4eCommerce partners). This vertical is part of our Ecommtech Guide 2025, which you may download free of charge.

Here are the 14 best email marketing automation tools for your eCommerce:

1. Intuit Mailchimp ⭐
2. Connectif
3. Klaviyo
4. Hubspot
5. Brevo
6. ActiveCampaign
7. Sales manago
8. Acumbamail
9. Selligent
10. e-Goi
11. Braze
12. Easymailing
13. Mailrelay
14. Growlat

Connectif

Connectif is a platform specialized in eCommerce. It helps stores increase sales by personalizing the customer journey across various channels, such as email, web, recommendations, push notifications, and A/B/X testing—in real time and with the support of artificial intelligence.

It features a native API that integrates with your online store in under fifteen minutes, automatically syncing all user, browsing, and sales data.

• Year founded: 2018
• Country: Spain

Klaviyo

This tool enables you to combine unlimited customer data with more than 350 integrations to automate personalized SMS and email communications.

It builds a highly comprehensive database with customer profiles, transactions, browsing history, support tickets, website events, and SMS, all updated in real time for ultra-fast segmentation.

Its features include automated flows such as abandoned cart messages and in-depth performance analytics.

• Year founded: 2012
• Country: United States

HubSpot

HubSpot is a comprehensive CRM platform that centralizes tools for marketing, sales, customer service, and content management. Its modular structure includes five “Hubs”: Marketing, Sales, Service, CMS, and Operations, all connected to a unified database to provide a complete view of the customer.

Highlights among its features are campaign automation, lead management, landing page creation, opportunity tracking, and multichannel support.

Additionally, it incorporates AI tools such as Breeze, automating tasks and enhancing personalization. It is compatible with more than 350 external applications.

• Year founded: 2006
• Country: United States

Brevo

e-Goi

e-Goi is a pioneering company in omnichannel marketing automation. Its solutions encompass everything from email marketing and SMS to push notifications and AI. It stands out for its focus on fostering customer loyalty and maximizing ROI, ensuring every interaction is relevant and effective.

With more than 750,000 users in 40 countries, it provides a range of plans and customized solutions tailored to each client’s specific needs.

• Year founded: 2004
• Country: Portugal

Braze

Braze was founded in 2011 as a platform dedicated to enhancing communication between brands and users by means of personalized, multichannel experiences. Designed for marketing teams, it enables automated campaigns across email, push notifications, SMS, and in-app messages—all from a powerful and intuitive interface. With dynamic segmentation and behavior-driven automation, it is possible to set up flows that react in real time to user actions, improving conversion and engagement.

Its functionalities include A/B testing, personalized AI-driven recommendations, automated journeys, and advanced results analytics. It also offers native integrations with platforms such as Segment, Snowflake, Shopify, Meta Ads, and many more.

Its visual editor streamlines the process of designing engaging messages with no coding required. Regarding pricing, Braze operates on a customized model depending on user volume and channels used. It provides technical support and developer resources. It is ideal for scaling communications in data-driven companies.

• Year founded: 2011
• Country: United States

Easymailing

Easymailing is an email marketing automation platform designed to streamline and enhance eCommerce marketing strategies. With a simple and intuitive interface, it enables users to efficiently create and automate email campaigns. Additionally, it provides personalized support in Spanish to ensure a seamless experience.

It also provides direct integration with WordPress and the ability to create custom integrations via its API. Among its features, we highlight: responsive, customizable templates and forms, campaign management, data collection and analytics, automatic email delivery each time new content is published on your website, welcome message automation, abandoned cart recovery, and the option to share campaign results on Facebook, Twitter, and your RSS feed for a comprehensive 360-degree strategy, among others.

• Year founded: 2020
• Country: Spain

Mailrelay

Mailrelay is among the email marketing tools that can assist you not only in defining your objectives but also in analyzing your campaign results to adjust your strategies. It offers KPIs such as the number of subscribers who open or click the email, as well as analytics on the timing and location of interaction, among other measurements.

This Spanish tool created in 2001 features a highly intuitive newsletter editor, dedicated IPs and algorithms for improved email deliverability, contact segmentation, as well as testing and automation for mailings.

With its free version, you may send up to 80,000 emails per month at no cost, manage up to 20,000 contacts, create newsletters, send mailings, manage and analyze your list, among other functions. Subsequent pricing depends on the volume of monthly sends (starting from EUR 48 for every 100,000 emails).

• Year founded: 2004
• Country: Spain

Growlat

Growlat was founded over nine years ago as a consultancy specializing in Data Marketing and omnichannel approaches, with the goal of transforming data into meaningful, personalized experiences for brands. From its Midway platform, it centralizes and unifies customer information, allowing the creation of advanced segmentation and activating automated emails, SMS, and WhatsApp messages based on user behavior.

It supports the design of automated flows that respond in real time to audience interactions, boosting engagement. Features include web personalization via pop-ups and showcases, A/B testing, large-scale email and SMS sending, transactional email, and conversational chat functionality on WhatsApp.

It offers a visual editor accessible for marketers, integrations with platforms such as Shopify, and robust in-house strategic support from implementation to campaign analysis.

• Year founded: 2015
• Country: Argentina

Other tools you should also be aware of

It would be unfair not to mention other email marketing automation tools that are also highly effective, comprehensive, and valuable, and that might meet your requirements. Therefore, below we list in alphabetical order all those you should know: Acrelia, Active Trail, Aweber, Benchmark, Campaign Monitor, Carts Guru, Cheetah Digital, Constant Contact, ContHub.io, Customer.io, Doppler, Drift, Efor, eMailChef, GetResponse, Getshow, Houzz Pro, Icontact, LeadBi, Mad Mimi, MailerLite, Mailjet, Mailmodo, Mailmunch, Mailpro, Marketing Cloud Account Engagement (Pardot), Marketo, MDirector, Neored, Omnisend, Oracle, Perfit, Probance, Rapidmail, Sabarcane (formerly Mailify), SendGrid, Sendpulse, Splio, Spotler, Tripolis (formerly Webpower), Vertical response.

Photo: ChatGPT and Canva.

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An organized email inbox is the aspiration of every marketer, and to help make this a reality, Gmail has just introduced its “Manage Subscriptions” feature. This option allows users to have a unified view of all their subscription emails, manage them, and even unsubscribe in a much simpler way.

Gmail has already started to activate this feature on its web version and its app for Android and iOS in selected countries. However, it has not been specified which countries are included in this list, so we will need to remain alert for additional updates.

How the “manage subscriptions” feature works

To access the “Manage Subscriptions” option, you simply need to select the left-hand sidebar menu in Gmail. Once the menu is expanded, scroll down through the mail section until you find the new feature.

When you click on it, a new view will open that consolidates all your active subscriptions, organizing them by most frequent senders. Under each sender, you will see the number of emails sent to you over the past several weeks.

By clicking on a sender, you will be shown all the emails they have sent you, providing a unified and straightforward overview of their communication history. If you wish to cancel your subscription, you simply need to click the envelope-shaped icon with a minus symbol that appears to the right of each sender.

While announcing this innovation in Gmail, Google also wished to emphasize its efforts to offer a convenient and secure service to its users: “We have also prioritized ensuring that users have even more control over which messages they wish to receive. Gmail blocks more than 99.9% of spam, phishing, and malware, and we have recently implemented new AI-based safeguards that reduce fraudulent emails by 35%.”

Photo: Google

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If you are part of the Amazon Seller Central ecosystem, there is one resource you absolutely cannot overlook: Marketplace⚡Mastery, the specialized newsletter that delivers a dose of strategy, hacks, and relevant news directly to the inboxes of hundreds of sellers and agencies every Thursday at 3:00 PM.

As you can see, the best newsletters are sent on Thursdays at 3:00 PM, like the one from Marketplace⚡Mastery…and like ours 😉

What is this newsletter about

Created by Jordi Ordóñez, a consultant with over 20 years of experience in eCommerce and a well-established figure in the industry, this publication has become an essential weekly reference. It is not just another newsletter. With 88 editions published, Marketplace⚡Mastery stands out for offering content that is concise, to the point, and free of filler or recycled information.

Each edition reveals tactics such as using a double title in your listings, leveraging free tools to maximize Rufus, or even employing black hat strategies which, although controversial, are part of everyday life in the highly competitive world of Amazon. Everything is presented in a brief, practical format with an accessible tone.

This newsletter is far from a one-man show. It has featured internationally recognized voices such as:

• Steven Pope (My Amazon Guy)
• Elizabeth Greene (Junglr)
• Jon Elder (Black Label Advisor)
• Max Sigurdson-Scott (ASIN Audit OS)
• George Reid (GBMedia)
• Vincenzo Toscano (Ecomcy)
• Connor Mulholland (Jarvio)

You can read Marketplace⚡Mastery for free here.

Strategy, hacks, and industry buzz: the perfect mix

What makes Marketplace⚡Mastery unique is its balance between technical content, tactical insight, and just the right amount of industry gossip to keep the reading experience light without sacrificing depth. Among the most recent topics covered:

• The “$0.01 Hack” to test products without exhausting your budget
• “Catch-all,” a new approach to optimizing your automatic campaigns
• The real impact of not appearing in the Solution Provider Portal
• Timing and pricing strategies for Prime Day

In addition to addressing platform changes and legal updates, this newsletter maintains a consistent voice: friendly, no-nonsense, and spam-free. In an ever-changing ecosystem like Amazon, having a resource like this makes the difference between reacting too late and staying ahead of the game.

For those who make their living selling on Amazon, Marketplace⚡Mastery has become a key tool to stay informed and improve results without wasting time.

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Digital marketing evolves at an unstoppable pace, and with it, the need for well-structured omnichannel strategies. It is no longer enough to be present in multiple channels; the key lies in managing and integrating them efficiently to offer a seamless user experience. In this article, we explore the keys to managing and optimizing an omnichannel campaign effectively.

Planning and Structuring the Omnichannel Strategy

Before launching an omnichannel campaign, it is essential to have a well-defined strategy. This involves identifying:

• Clear objectives: Sales, brand recognition, lead acquisition, etc.
• Target audience: Understand their behaviors and preferences to tailor the communication.
• Appropriate channels: Social media, email marketing, SEM, marketplaces, physical store, among others.
• Unified message: Ensure that the tone, design, and value proposition are consistent across all touchpoints.

Project Management Tools

Coordination among marketing, sales, and customer service teams is crucial to avoid contradictory messages and ensure a consistent experience. Tools like Monday can be of great help for centralized management of tasks and workflows.

The project management tools play a fundamental role in organizing and executing omnichannel strategies. These platforms allow you to coordinate teams in real-time, assign responsibilities, and monitor the progress of each action, ensuring all channels operate in sync. Furthermore, they facilitate the automation of recurring tasks, reducing the margin for error and optimizing work time. Having a well-structured management system not only improves internal productivity but also impacts the quality of the user experience.

Channel Synchronization and Automation

One of the biggest challenges in managing an omnichannel strategy is the synchronization of different channels. Information must flow without friction, allowing the user to transition from one channel to another without noticing differences.

To achieve this:

• Automate processes: Integrate CRMs and automation platforms to manage databases and segmentations in real-time.
• Unify communication: Each user interaction with the brand should complement the previous one, without repeating information or generating inconsistencies.
• Personalize the experience: Use interaction data to send messages tailored to each user at the right time.

Technology is a key ally in this process. Having a project management tool allows you to visualize the status of campaigns, assign tasks, and measure the impact on each channel centrally.

Real-time Measurement and Optimization

No strategy is effective without data analysis. Monitoring results in real-time allows for the detection of improvement areas and the adjustment of the campaign on the fly.

To achieve this:

• Define KPIs clearly: CTR, conversion rate, engagement, ROI, among others.
• Integrate data dashboards: Consolidate information from different channels into a single platform.
• Conduct A/B tests: Experiment with different messages and formats to optimize performance.
• Listen to the user: Feedback, complaints, and suggestions can provide key insights to improve the strategy.

The use of specialized tools not only allows for the evaluation of performance but also adjusts the investment in the most effective channels and improves the user experience in real-time.

Conclusion

A well-managed omnichannel strategy not only improves brand visibility but also increases conversion and customer loyalty. The key lies in planning, efficiently integrating channels, and data-driven optimization.

Having organizational and management tools like Monday facilitates team coordination and allows for more effective execution. In an increasingly digitalized environment, adapting to these processes will make the difference between a successful campaign and one that gets lost in the market noise.

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Artificial Intelligence and Personalized Experiences

Artificial intelligence (AI) will play a leading role in email marketing automation by 2025. With this technology, brands will be able to deliver more precise, personalized experiences tailored to each user’s interests.

For instance, AI will enable real-time analysis of customer behavior, allowing for the recommendation of specific products or services based on their shopping or browsing habits. It will also be instrumental in optimizing email delivery timing by identifying the best time of day for a customer to open an email and take action.

Additionally, AI tools will simplify tasks such as:

• Crafting compelling subject lines
• Conducting advanced metric analysis
• Creating hyper-personalized segmentations

This will not only enhance results but also reduce the time required to manage campaigns.

Omnichannel automations: beyond email

By 2025, email marketing will not stand alone. Integration with other channels such as SMS, push notifications, and social media will be essential for creating omnichannel strategies that maintain seamless communication with customers.

A clear example would be complementing an email reminder about an abandoned cart with an SMS or a push notification on the user’s mobile app, increasing the likelihood of conversion. Similarly, integration with social media will allow users to engage directly through platforms like Facebook or Instagram, creating a more dynamic and connected experience.

This omnichannel convergence ensures that messages reach customers through their preferred channels, strengthening engagement and loyalty.

Responsive Web Design: essential in a mobile-first world

Mobile usage continues to grow, and by 2025, most emails are expected to be opened on mobile devices. As a result, responsive web design will be critical for providing a smooth and effective user experience.

This includes:

• Email templates that adapt seamlessly to any screen size
• Readable text without the need for zooming
• Buttons designed for easy clicking on touch devices

Additionally, emails must load quickly, as even a delay of a few seconds can be enough to lose the user’s attention.

A responsive design not only enhances the user experience but also boosts click-through rates and conversions.

Practical examples of email marketing automation

Beyond trends, email marketing automation remains a practical tool for improving efficiency and delivering relevant content to users. Here are some key examples that will remain essential and improve with advancing technologies:

• Welcome Emails: These are crucial for making a strong first impression. They can include a thank-you message for subscribing, an introduction to the brand’s values, and a special offer to encourage a first purchase.
• Educational Sequences: Keeping customers engaged without being intrusive is achievable with a series of informative emails. For example, a tech brand could send tutorials on how to use a newly purchased product.
• Automated Reminders: Emails aimed at recovering abandoned carts are among the most effective. Include images of the forgotten products along with an exclusive discount to encourage the purchase.
• Loyalty Emails: Rewarding frequent customers with discounts, access to exclusive promotions, or a points-based program helps maintain their interest and builds long-term relationships.

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Faceless marketing refers to marketing strategies and practices that do not emphasize or require the presence of a human face or personality. This approach typically focuses on the product, service, or brand itself rather than relying on a spokesperson, influencer, or any identifiable individual to carry the marketing message.

How to do faceless marketing succesfully

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Engagement in marketing refers to the ability of a brand or company to create an emotional and meaningful connection with its audience, making people interested, involved and feel connected to what the brand offers. In this way, customers not only buy a product or service, but also feel engaged, participate in the different actions of the company and have a long-term relationship with the brand.

Engagement seeks to create loyalty and fidelity among consumers by generating interactions and experiences that make them feel valued and part of the brand’s community. In order to achieve that, your should know who is your buyer persona and who you are addressing.

• Commitment, the key to engagement
• How to measure engagement
• Engagement trends

Commitment, the key to engagement

Engagement is the first word with which it is related, specifically that which the customer acquires with a brand through online channels; with special relevance for social networks.

It has been precisely since companies became aware of the importance of social media that the word engagement has become part of the industry jargon. Connecting with the customer, creating a relationship of trust and interest with them during their recruitment and loyalty is the fundamental axis of engagement, but it goes beyond that. Detecting the customer’s emotions, their thoughts about the company’s content, or their reaction to news are essential elements for generating this engagement.

How to measure engagement

When integrating this concept, it is logically essential to measure it, and on some occasions it is decided to track the number of likes, reactions, comments or shares, these being data that can be easily measured. In any case, it is important to bear in mind that these parameters do not completely clear up the mystery of what the relationship with the customer is like. A global vision of engagement seeks to go deeper into this knowledge of the feelings and ideas that the brand generates in its consumers.

Other indicators used to measure engagement include the average time spent on the page, the number of pages viewed per visitor or the bounce rate.

Engagement and social media

Social media is one of the fields in which the concept of engagement is most widely applied. Currently, the most widespread way of calculating engagement in this area is the sum of the number of likes, comments and shares of a brand’s publication divided by the number of followers.

The most used formula to calculate engagement is the one that involves an aggregate of the number of likes, comments and shares, divided by the total amount of followers. In this formula, the same value is being assigned to all interactions, when each one of them presents a different level of linkage with the user. For example, sharing a publication implies that the user approves its content and endorses it to show it to others, and a like simply shows some interest in it.

However, as a more effective model than the sum of interactions, we bring this other formula, in which we weight each type of interaction. In this one, we also discard the total number of followers for the denominator, because even if you have a large number of followers, you cannot always reach everyone with the same content. Instead, we take into account the number of people who have seen the publication, its reach.

In this way, having a specific value for each interaction and contrasting it with the number of people who have seen the publication, it is possible to get a more realistic result on engagement. With this said, the only thing left to do is to give the necessary impulse for interactions to occur.

And be careful, because in each social network there will be a different target to reach: while on Facebook and X, a good engagement ratio would be between 0.5% and 1%, on Instagram if you have those numbers you can cry. On Instagram, you should have between 3.48% and 6.67% of engagement percentage.

In any case, beyond the calculation itself, the fundamental thing will be to bet on one of the formulas, maintain it over time and see how it evolves.

Engagement beyond social media

But in addition to this ocean of likes and shares, there are other areas in which we can use this concept. Specifically, these would be the most common indicators to measure engagement:

• Click through rate (CTR): In email marketing and advertising campaigns, you can measure how many people click on your links or ads compared to the total number of people who saw them. When we carry out an online advertising campaign, either in search portals (Google par excellence), or in social networks such as Facebook or Twitter, we can find several metrics that help us to understand the interaction and activity of our customers on the Internet.               CTR = ( Number of  clicks/ number of impressions) x 100
• Time on the website: How long visitors spend on your website is a sign of their interest. You can use web analytics tools like Google Analytics to track this.
• Bounce rate: This metric shows how many visitors leave your website without interacting with it. A low bounce rate usually indicates higher engagement.
• Comments and reviews: Customer opinions and reviews are a way to measure engagement, as they reflect customer satisfaction and engagement with your brand.
• Participation in events or surveys: If you organize events or surveys, the number of people who attend or respond can be a measure of engagement.
• NPS (Net Promoter Score): It is a metric that measures the willingness of customers to recommend your brand to others. Promoter customers are a sign of high engagement.
• User Generated Content (UGC): When customers share photos, videos or comments related to your brand, they demonstrate a high level of engagement with you.
• Conversations and direct messages: If customers communicate directly with your brand through emails, social media messages, chat, etc.
• Repeat sales: Of course, there is no parameter that better reflects the loyalty of a consumer to a brand than repeat purchases.

Engagement trends

The concept of engagement is evolving over time, generating trends around it that try to capture more realistically the relationship between user and brand.

• Quality metrics over quantity: Rather than simply counting “likes” or followers, companies are paying more attention to quality metrics that reflect true engagement, such as conversion rate, time on website and actual click-through rates rather than impressions.
• Evaluating engagement across multiple channels: As brands expand across multiple digital channels and social networks, they are looking to measure how users interact across all of these touch points to get a more complete picture of engagement.
• Sentiment analysis, with measures such as tracking social media comments and assessing whether they are positive, negative or neutral.
• Microinfluencers and niche marketing: brands are turning to microinfluencers who have smaller followings, but are highly engaged in specific niches.

And all this to achieve relationships that last over time because the conversation with the customer has always been the key, from the explanations of a sales clerk in a physical store to the answers of a community manager, generating a positive reaction with the consumer is the essential piece.

Photo: Depositphotos

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