Social media image sizes 2025: what formats you should use

Maintaining your social media image is crucial as these platforms are integral to communication strategies. Using photos in the correct format enhances our image and builds trust with users. Today, we will outline the ideal image sizes for each platform and publication type (profile, cover, posts), which frequently updates with the evolution of social networks.

As 2025 begins, let’s review the current photo sizes and formats across major social platforms:

• Bluesky
• Facebook
• Instagram
• LinkedIn
• Pinterest
• Threads
• TikTok
• Twitch
• X (formerly Twitter)
• YouTube

Bluesky

Since late last year, Bluesky has been gaining traction as a user-friendly alternative to X. Its increasing popularity has made it a notable player on the social media scene. As a brand or content creator, it’s important to know the ideal image sizes for posting here.

• Profile photo: should be 400 x 400 px.
• Cover photo: dimensions should be 1,500 x 1,500 px.
• Square post image: 1,200 x 1,200 px.
• Horizontal post image: should be 1,200 x 675 px.
• Vertical post image: 1080 x 1350 px.
• Videos: should be 1280 x 720 px.

Facebook

Need to know the recommended image sizes for Facebook posts? Here’s a breakdown:

• Profile photo: appears in square format, sized 170 x 170 pixels for desktop. On smartphones, it’s 128 x 128 px.
• Cover photo: displays at 820 x 312 px on desktops and 640 x 360 px on mobile devices, for both personal profiles and business pages.
• Facebook event cover: dimensions should be 1,200 x 628 px.
• Publication images: shared images should be 1,200 x 630 px. For images accompanying a shared link, the recommended size is also 1,200 x 630 px. Other image formats for Facebook posts include:
  • Video: 1,080 x 1,080 px.
  • Stories: 1,080 x 1,920 px.
  • Reels: 1,080 x 1,920 px.

Instagram

When it comes to photography, Instagram is likely the first social network that comes to mind. The platform, which continues to grow rapidly, automatically optimizes image sizes. However, knowing the recommended dimensions is still beneficial.

• Profile photo: the recommended minimum size is 320 x 320 px. It’s advisable to upload a higher resolution. Keep in mind that photos are displayed in a circle.
• Square post photo: recommended size is 1,080 x 1,080 px, with a maximum allowed size of 2,080 x 2,080 pixels.

The maximum allowable image size is 2080 x 2080 pixels.

• Vertical Post Image: 1080 x 1350 pixels, with an aspect ratio between 1.91:1 and 4:5.
• Horizontal Post Image: 1080 x 566 pixels (ensure it doesn’t exceed 566 pixels to avoid cropping).
• Instagram Stories Size: While 1080 x 1920 pixels is a standard, these images adjust to the device’s resolution where they are viewed.
• Video Dimensions: On Instagram, videos can be 1080 x 608 pixels or 1080 x 1350 pixels.
• Instagram Reels Size: Should be 1080 x 1920 pixels with a recommended aspect ratio of 9:16. Note that reels are displayed as 1:1 on profiles and 4:5 in the feed.

LinkedIn

Images matter on professional networks like LinkedIn too. Here are the recommended LinkedIn image dimensions:

• Profile Photo: 400 x 400 pixels, with a minimum requirement of 130 x 130 pixels.
• Profile Header Size: 1584 x 396 pixels.
• Company Logo Size: 400 x 400 pixels.
• Company Page Cover Photo: Recommended size is 1128 x 191 pixels.
• Horizontal Post Image: Recommended size is 1200 x 627 pixels.
• Vertical Post Image: This format should be 627 x 1200 pixels.
• Square Post Image: This format should be 1080 x 1080 pixels.
• Post with Link: Images should be 1200 x 627 pixels.
• Video: 1280 x 720 pixels.
• Sponsored Content Images: Also 1200 x 627 pixels.

Pinterest

Like Instagram, Pinterest is highly visual. You need to know the correct image sizes for Pinterest:

• Profile Image: Should be uploaded at 280 x 280 pixels.
• Cover Image: Pinterest recommends a 16:9 aspect ratio at 800 x 450 pixels.
• Pins: Recommended size is 1000 x 1500 pixels with a 2:3 aspect ratio. They can also be 1000 x 1000 pixels for a square format.
• Board Image: Should be 1000 x 1000 pixels.
• Board Cover: 200 x 150 pixels.
• Board Cover Thumbnail: 100 x 100 pixels.
• Story Pins: Should be 1080 x 1920 pixels.

Threads

The Meta Threads social network recommends the following image dimensions:

• Profile Picture: The recommended size for a profile picture on Threads is 320 x 320 pixels.
• Post Image: The ideal dimensions are 1080 x 1920 pixels.
• Videos: Videos should also be 1080 x 1920 pixels.

TikTok

If you’re also a fan of the popular Chinese social media platform, here’s the size and format guidelines for TikTok:

• Profile Picture: It should be at least 200 x 200 pixels.
• Video Size: Videos should be 1080 x 1920 pixels, with an ideal aspect ratio of 1:1 or 9:16.
• Image Carousel: The recommended size is 1080 x 1920 pixels.
• TikTok Stories: These should also be 1080 x 1920 pixels.

Twitch

Twitch has specific guidelines for image sizes on its platform:

• Profile Picture: The recommended size is 800 x 800 pixels.
• Profile Banner: 1200 x 480 pixels.
• Video Player Banner: 1920 x 1080 pixels.
• Alert Images: Between 700 – 750 x 200 – 250 pixels.
• Twitch VOD Thumbnail: Should be 1280 x 720 pixels with a 16:9 aspect ratio.
• Twitch Badges (Subscriber Badges, Loyalty Emblems): Recommended sizes are 18 x 18, 36 x 36, and 72 x 72 pixels.
• Twitch Emotes: These should be uploaded in sizes of 28 x 28, 56 x 56, or 112 x 112 pixels.

X (formerly Twitter)

To increase engagement on X, including images in your posts is essential. Here are the recommended sizes:

• Profile Picture: Should be 400 x 400 pixels (minimum 200 x 200) with a maximum size of 2MB.
• Cover Photo: 1500 x 500 pixels (or 1024 x 280) with a 5MB maximum size.
• Post with Image (Horizontal): 1200 x 675 pixels (5MB max for .JPG, .PNG, and GIF on mobile, 15MB on the web).
• Post with Image (Square): 1200 x 1200 pixels.
• Videos: Should be 1280 x 720 pixels.
• X (Twitter) Cards: For square images, 800 x 800 pixels, and for horizontal images, 800 x 418 pixels.

YouTube

YouTube also has specific image size guidelines to follow. Here’s what you need to know:

• Profile Picture: Should be 800 x 800 pixels and no larger than 4MB. Supported formats include JPG, GIF (non-animated), BMP, or PNG.
• Cover Photo: The recommended size is 2560 x 1440 pixels with a 16:9 aspect ratio.
• Video Player Banner: 1280 x 720 pixels.
• Channel Icon: 98 x 98 pixels with a maximum size of 1MB.

Cover Photo: The ideal size is 2560 x 1440 px, with a maximum file size of 6 MB and an aspect ratio of 16:9.

• YouTube Thumbnail Size: Should be 1280 × 720 px. The minimum width is 640 px, and the maximum file size is 2 MB.
• Advertisements: For video ads, the recommended dimensions are 1920 x 1080 px for horizontal, 1080 x 1080 px for square, and 1080 x 1920 px for vertical formats.
• Banner: A minimum of 2048 x 1152 px, with a safe area for text and logos of at least 1235 x 338 px to prevent cropping.
• Video Watermark Image: YouTube suggests using an image that is at least 150 × 150 px.
• Videos: Just like with images, YouTube advises uploading videos at the highest resolution possible, with 1280 x 720 px as a minimum requirement.