Normally, the change of logo for a gigantic company like Google, whose products and services accompany us at all times and everywhere, should be something incredible-amazing-super striking.
However, the feeling it has provoked in our team has been somewhat… meh.
On the right, the new G of Google.
I am aware that it is not a complete rebranding, nothing radical that can evoke passions and hatreds, like those undertaken in the past by Jaguar, Pepsi, eBay or Nokia. But considering you are changing the world’s most famous G… it might have been interesting to show a bit more ambition.
As you can see, the G remains essentially the same, and the changes are concentrated on its color palette, which is now distributed in a gradient form, instead of the segments it displayed in recent years. This gradient seems to be the brand’s new design approach, and it aligns with other creatives that it has been using for months, as is the case with the Gemini logo.
The previous time Google changed its logo was in 2015, with the emergence of a new typeface, Product Sans, which gave a good facelift to a logo that had clearly become outdated. It was then that the iconic G, which had endured until now, was born.
Previous Google logo change, in 2015
The change, surprisingly, first appeared on the store of its archrival Apple, and it is anticipated that it will gradually make its appearance in the rest of the Mountain View company’s products in the coming days.
Image: Flux Schnell, Google, and Play Store
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