It’s official, TikTok Shop is now available in Spain and Ireland. The marketplace platform of the Chinese social network has begun its first phase of rollout, allowing exclusive sales to businesses and vendors located in these countries. Starting today, you can shop at stores that are active on the platform.
TikTok Shop is the result of combining the unique creativity of the social network with shopping, providing a captivating and personalized experience for users and an effective platform for sellers.
The marketplace will include shopping videos and live shopping directly in the For You Feed, enabling brands and creators in Spain to sell directly through in-app shopping content.
One of the standout features of TikTok Shop as a marketplace is its integration within a social network, which allows its buying and selling functionalities to be showcased through dynamic formats that capture the audience’s attention. These include:
Sellers and creators can host livestreaming sessions to offer real-time shopping experiences, enhancing connections with their audience. This allows sellers to demonstrate their products live, offer exclusive promotions, or organize giveaways. Meanwhile, buyers can ask questions and get real-time answers while interacting with the rest of the community.
Products featured in TikToks that appear in the For You Feed can be purchased directly on the platform. This gives sellers a native solution for adding products to videos in an organic and creative way.
When a buyer clicks on the product link, they are directed to the product detail pages, where they can find more information (such as colors, dimensions, shipping details, and return information) and even contact the seller.
If the buyer decides to purchase the product, they can click the “Buy Now” button to pay directly or add the product to their shopping cart for later purchase. Once they decide to complete the purchase, they’ll need to enter shipping details and will receive an order confirmation.
This feature lets users explore product listings, read reviews, and purchase directly from the brand’s profile. Sellers can create customized product collections directly from their TikTok profile.
Creators can partner with sellers and access new product marketing opportunities based on commissions. This means content creators can monetize their content in a new way by sharing products in their short videos or hosting TikTok Live sessions. Each seller can choose the affiliate plan that best fits their brand.
Sellers have the option to purchase advertising space on TikTok to promote their TikTok Shop stores. This is an effective way to be discovered and reach new audiences without leaving the platform.
Lastly, TikTok works with trusted third-party payment platforms to ensure a secure, fast, and easy payment process in TikTok Shop.
We have reached out to TikTok to learn about their seller admission process, and they explained that, for now, the active brands in the marketplace have been selected by the TikTok team. This means the platform itself has contacted sellers, offering them, by express invitation, to be the first to start selling on TikTok Shop.
For brands or sellers who have not been contacted but wish to have a presence on TikTok Shop, they will be able to access the TikTok Shop Seller Center and register starting February 2025.
Similarly, registration instructions are available on the TikTok Shop Academy. A resource for businesses, creators, and customers to access educational content and discover platform policies.
Photo: TikTok
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