Alibaba International has launched the latest version of Pic Copilot, an innovative AI-driven design tool tailored to enhance image and video creation for eCommerce. This platform streamlines tasks such as background editing and ad generation while incorporating advanced features like virtual product try-ons and themed graphic templates.
Pic Copilot leverages real eCommerce data sourced from Alibaba International to improve the quality of product visuals. Early versions revealed that small- and medium-sized enterprises (SMEs) and key opinion leaders (KOLs) prioritize graphics that drive sales rather than focusing solely on aesthetics.
The updated version features a model with 250 million parameters and a sales-driven annotation methodology. This approach analyzes how background elements in images influence click-through rates across over 240 product categories, enabling the tool to optimize both visual appeal and commercial performance.
With its U.S. launch, Pic Copilot introduces notable functionalities, including a virtual try-on feature designed to accommodate various skin tones and body types. This feature incorporates over 160 virtual models representing four main skin tones, emphasizing diversity and inclusion. Additionally, users can upload personal images for use as models—an ideal solution for fashion entrepreneurs seeking to save on photoshoot costs.
Virtual try on tool
Pic Copilot also offers thematic templates tailored to major U.S. events and holidays, such as Independence Day, Thanksgiving, Christmas and St. Patrick’s Day. These templates help businesses customize content for seasonal campaigns with ease.
During the Black Friday trial period, more than 35,000 users employed Pic Copilot to create marketing materials, producing over 200,000 pieces of content. This resulted in an average savings of $200 per user while simplifying promotional campaign creation.
The virtual try-on feature proved especially popular, enabling 10,000 merchants to generate over 80,000 model images. This eliminated the need for costly photoshoots, saving businesses thousands of dollars each.
To encourage adoption, Alibaba offers 50 free credits to new SMEs registered in the U.S., allowing them to update marketing materials for up to 15 products at no cost. This initiative aims to democratize access to advanced design tools and support small- and medium-sized businesses in standing out in a competitive marketplace.
Pic Copilot exemplifies Alibaba International’s commitment to eCommerce innovation, providing tailored technological solutions for local markets. With this tool, SMEs and KOLs save time and resources while focusing on visually driven strategies that boost sales.
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