Havas, one of the largest global communication groups in the world, has just acquired Tidart, the Spanish agency specialized in digital marketing strategy and eCommerce. This strategic move is intended to strengthen the Havas Market division and reinforce the group’s expansion in Spain. The amount involved in the transaction has not been disclosed.
Yannick Bolloré, CEO of Havas, has expressed: “I am thrilled to welcome Antonio and the exceptionally talented team at Tidart to the Havas family. This acquisition reinforces our strong commitment to empowering clients through the transformative potential of digital performance.
With Tidart’s proven expertise in performance and eCommerce, we are well positioned to deliver innovative strategies that unlock greater value and accelerate business growth for our clients both in Spain and across global markets.”
Havas’ commitment to Tidart is rooted in the solid trajectory of the Spanish agency and in its strong performance in developing customized campaigns that merge technology and innovation in digital planning. For this reason, Tidart will become integrated into Havas Market, the global eCommerce solution by Havas Media Network, to enhance its performance and eCommerce capabilities.
This was articulated by Jorge Irizar, Chief Operating Officer and Global CEO of Havas Media Network Spain, who stated: “With the acquisition of Tidart, we are making strong progress in our business diversification strategy, with a clear and specific focus on the key areas of performance and eCommerce. This operation not only strengthens our capabilities in these areas but also enables us to offer our clients more integrated, innovative, and results-oriented solutions in an increasingly digitalized and competitive industry.”
As a result, Tidart will cease to be part of Kimia Group and will begin a new chapter with Havas, maintaining both its brand and current operating structure. This means that Antonio Ramírez, CEO of Tidart, will also retain his position and will continue to guide the agency in its development as a benchmark in digital, performance, and eCommerce solutions. The Tidart team, consisting of more than 40 people, will move to the Havas Village offices in Madrid.
Antonio Ramírez, CEO of Tidart, has stated: “We are very excited to begin this new chapter with Havas. This operation represents an ideal strategic alliance, combining our specialized capabilities with the strength and global reach of a well-established network like Havas Media Network, a benchmark in technology, innovation, and eCommerce solutions.
This integration places us in a privileged position to continue growing, expanding our value proposition, and offering our clients even more comprehensive, efficient solutions aligned with the current challenges of the digital environment.”
Founded in 2012, Tidart is a Spanish agency based in Madrid, specializing in digital marketing strategy and eCommerce. It stands out for integrating proprietary and cutting-edge technology in digital media planning and buying, offering each client customized solutions aligned with their specific goals. Its approach is focused on optimizing advertising investment throughout every stage of the conversion funnel, from strategy to execution.
Among its differentiators, Tidart develops technology tailored to the needs of each advertiser, avoids long-term contracts, and fosters lasting relationships based on transparency, direct communication, and cross-functional collaboration. Its vision has established it as an innovative and approachable agency within the Spanish digital ecosystem.
At present, it is among the Spanish Google Partner Premier agencies, a recognition awarded by the technological giant to those agencies with expertise in digital marketing and use of Google Ads. It has also been recognized in several rankings that are part of our Ecommtech 2025, a guide gathering the best agencies in Spain based on the evaluation of more than 70 sector specialists.
Photo: Havas
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