Havas, one of the largest global communication groups in the world, has just acquired Tidart, the Spanish agency specialized in digital marketing strategy and eCommerce. This strategic move is intended to strengthen the Havas Market division and reinforce the group’s expansion in Spain. The amount involved in the transaction has not been disclosed.

Yannick Bolloré, CEO of Havas, has expressed: “I am thrilled to welcome Antonio and the exceptionally talented team at Tidart to the Havas family. This acquisition reinforces our strong commitment to empowering clients through the transformative potential of digital performance.

With Tidart’s proven expertise in performance and eCommerce, we are well positioned to deliver innovative strategies that unlock greater value and accelerate business growth for our clients both in Spain and across global markets.”

Tidart, a New Key Element in the Havas Market Structure

Havas’ commitment to Tidart is rooted in the solid trajectory of the Spanish agency and in its strong performance in developing customized campaigns that merge technology and innovation in digital planning. For this reason, Tidart will become integrated into Havas Market, the global eCommerce solution by Havas Media Network, to enhance its performance and eCommerce capabilities.

This was articulated by Jorge Irizar, Chief Operating Officer and Global CEO of Havas Media Network Spain, who stated: “With the acquisition of Tidart, we are making strong progress in our business diversification strategy, with a clear and specific focus on the key areas of performance and eCommerce. This operation not only strengthens our capabilities in these areas but also enables us to offer our clients more integrated, innovative, and results-oriented solutions in an increasingly digitalized and competitive industry.”

As a result, Tidart will cease to be part of Kimia Group and will begin a new chapter with Havas, maintaining both its brand and current operating structure. This means that Antonio Ramírez, CEO of Tidart, will also retain his position and will continue to guide the agency in its development as a benchmark in digital, performance, and eCommerce solutions. The Tidart team, consisting of more than 40 people, will move to the Havas Village offices in Madrid.

Antonio Ramírez, CEO of Tidart, has stated: “We are very excited to begin this new chapter with Havas. This operation represents an ideal strategic alliance, combining our specialized capabilities with the strength and global reach of a well-established network like Havas Media Network, a benchmark in technology, innovation, and eCommerce solutions.

This integration places us in a privileged position to continue growing, expanding our value proposition, and offering our clients even more comprehensive, efficient solutions aligned with the current challenges of the digital environment.”

About Tidart

Founded in 2012, Tidart is a Spanish agency based in Madrid, specializing in digital marketing strategy and eCommerce. It stands out for integrating proprietary and cutting-edge technology in digital media planning and buying, offering each client customized solutions aligned with their specific goals. Its approach is focused on optimizing advertising investment throughout every stage of the conversion funnel, from strategy to execution.

Among its differentiators, Tidart develops technology tailored to the needs of each advertiser, avoids long-term contracts, and fosters lasting relationships based on transparency, direct communication, and cross-functional collaboration. Its vision has established it as an innovative and approachable agency within the Spanish digital ecosystem.

At present, it is among the Spanish Google Partner Premier agencies, a recognition awarded by the technological giant to those agencies with expertise in digital marketing and use of Google Ads. It has also been recognized in several rankings that are part of our Ecommtech 2025, a guide gathering the best agencies in Spain based on the evaluation of more than 70 sector specialists.

Photo: Havas

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Although it is hard to believe, yes, there are countries for which Amazon does not exist. In this post we are going to tell you in which countries does Amazon ships to and therefore we can stay calm, and in which ones we can start to get nervous. In this article you will find some important information if you are interested in learning how to sell in amazon.

• Countries where Amazon sells with its own store
• What countries does Amazon NOT ship products
• What countries does Amazon ship products

Countries where Amazon sells with its own store

First, let’s take a look at the websites that Amazon owns, corresponding to these countries, where they have their own Amazon store. The latest additions to the lsit of countries with Amazon were South Africa (2024), Belgium (2022), Sweden, Poland and Egypt (2021):

• • Germany: amazon.de
  • Australia: amazon.com.au
  • Belgium: amazon.com.be
  • Brazil: amazon.com.br
  • Canada: amazon.ca
  • China: amazon.cn
  • Egypt: amazon.eg
  • Arab Emirates: amazon.ae
  • Spain: amazon.es
  • United States: amazon.com
  • France: amazon.fr
  • The Netherlands: amazon.nl
  • India: amazon.in
  • Ireland: amazon.ie
  • Italy: amazon.it
  • Japan: amazon.jp
  • Mexico: amazon.com.mx
  • Poland: Amazon.pl
  • United Kingdom: amazon.co.uk
  • Sweden: Amazon.se
  • Singapur: amazon.sg
  • Turkey: amazon.com.tr
  • South Africa: amazon.com.za

All these websites represent a great opportunity if we own a business. They allow us to expand to areas that would possibly be unthinkable otherwise. Although it must be taken into account that, currently in China and India, they do not admit sellers who do not reside in those countries.

What countries does Amazon NOT ship products to

Yes, although it may seem difficult, now that we are used to buy from this eCommerce giant, there are 7 countries to which Amazon does not ship. These countries have sanctions and/or embargoes by the U.S. Government, economic blockades imposed for several years for reasons ranging from, violating and breaching human rights, to being accused of promoting terrorism. These countries are:

• North Korea
• Cuba
• Iran
• Irak
• Syria
• North Sudan
• South Sudan

Amazon does not ship to these countries, but they are not the only countries with which we could have problems. As we mentioned before, there are countries for which we can find restrictions on shipments of products from Amazon.es.

Some products may be restricted in the following countries: Algeria, Bangladesh, Bahrain, Bosnia Herzegovina, Brunei, Bhutan, China, Egypt, India, Israel, Japan, Jordan, Kuwait, Libya, Malaysia, Morocco, Myanmar (Burma), Oman, Pakistan, Qatar, Saudi Arabia, Singapore, Tunisia, Turkey, and United Arab Emirates.

What countries does Amazon ship products to

Finally, we review all the countries, which are not few, to which Amazon ships products without any kind of restriction, even if it does not have its own store. All these shipments are managed through Amazon’s home page, amazon.com. They are the following:

• Europe: Austria, Germany, Luxembourg, Serbia, Belgium, Greece, Malta, Slovakia, Bulgaria, Hungary, Monaco, Slovenia, Cyprus, Iceland, Netherlands, Spain, Czech Republic, Ireland, Norway, Sweden, Denmark, Italy, Poland, Switzerland, Estonia, Latvia, Portugal, Finland, Liechtenstein, Romania, United Kingdom, France, Lithuania, Russia, Saint Barthelemy, Andorra, Albania, Croatia, San Marino and Vatican City.
• Oceania and Asia: Malaysia, South Korea, Hong Kong, New Zealand, Taiwan, Kazakhstan, Philippines, Thailand, Fiji, Macau, Singapore, New Caledonia, Palau, Cambodia, Sri Lanka, Marshall Islands and Indonesia.
• America: Bermuda, Colombia, Mexico, Uruguay, Brazil, Costa Rica, Panama, Venezuela, Canada, Ecuador, Peru, Bolivia, Chile, Guadeloupe, Trinidad and Tobago, Barbados, Micronesia, French Guiana, Jamaica, Sint Maarten and Martinique.
• Africa and the Middle East: Nigeria, Kenya, Oman, South Africa, Israel, Kuwait, Ghana, Mayotte, Mauritania, Namibia, Reunion, Tanzania and Zimbabwe.

In any case, there are also products that also have special conditions. Thus, in certain countries, there are shipping restrictions that affect several types of products, such as video game consoles, electronic products and devices with data storage, such as MP3 players and cell phones. In addition, DVD and Blu-ray discs can only be played on devices with the same regional code, and additional information can be found in the DVD and Blu-ray regional code section. Products containing hazardous substances may be restricted to ground shipments only.

Books shipped to the United States and Canada may be subject to a limit of one copy per book. Food products are only shipped within the European Union, while alcoholic beverages are only shipped within Spain. In Spain, for products weighing more than 40 kg, shipping may only be available to Madrid and Barcelona.

The post What countries does Amazon ships to (and in which countries does Amazon sells) appeared first on Marketing4eCommerce English.

Having the support of a digital marketing company to boost your business is essential. Not only will you have the opportunity to achieve your goals, but you will also offer your customers new experiences and content that generate a greater impact.

Thus, we present the annual update of our ranking of the 10 best-positioned digital marketing agencies on Semrush for the search term “best digital marketing agencies,” filtered for Mexico in January 2024. (Highlighted and marked with ⭐ are sponsored partner options from Marketing4eCommerce.)

Top 10 Digital Marketing Agencies in Mexico (2024)

1. Elogia ⭐
2. SUBE Agencia Digital ⭐
3. Telaio Agency ⭐
4. Conqr ⭐
5. Futurité ⭐
6. Pubsa
7. Octopus
8. Cocktail Marketing
9. Lemon Digital
10. Marketeros Agencia

Elogia ⭐

The first digital marketing agency on our list is Elogia, specializing in Digital Commerce Marketing. Founded in 1999, it has extensive experience that establishes it as a leader in digital strategies. In addition to receiving numerous awards, Elogia has worked with major clients such as Warner Bros., Aeroméxico, Coca-Cola, and Cemex.

To facilitate communication, they offer a chatbot on their website for personalized guidance.

Elogia has also been recognized multiple times as a Google Partner Premier. It has offices in Spain (Barcelona, Madrid, and Vigo) and, of course, in Mexico City.

📍 Address: Homero 418, 12th floor, 11560 Polanco, CDMX

Contact Elogia!

SUBE Agencia Digital ⭐

With a presence in Colombia, Mexico, and the United States, SUBE Agencia Digital focuses on business growth through analysis, innovation, and ROI optimization.

Their multidisciplinary, inclusive, and diverse team of over 100 specialists works across multiple areas, including social media strategies, paid media, SEO, web design, data analysis, and copywriting. They hold certifications for the latest digital platforms and are partners of Google Partner Premier, Meta, and TikTok.

📍 Addresses:

• Av. Pdte. Masaryk 101, Polanco, 11560, CDMX
• Bahía de Sta. Bárbara 177, Verónica Anzures, Miguel Hidalgo, 11300, CDMX
  📞 Phone: +52 (55) 41 69 63 43

Telaio Agency⭐

It is a digital marketing and advertising design agency dedicated to boosting sales for both small businesses and large corporations.

They have worked with brands such as Pearson, Master Chef, Energizer, Farmapiel, and ArmorAll. Their communication channels include a contact form and WhatsApp support.

📍 Address: Calle 5 de febrero #25, Col. San Lucas Tepetlacalco, Tlalnepantla, State of Mexico, 54055

Connect with Telaio!

Conqr ⭐

Conqr is a creative digital marketing and BTL agency that has worked with major clients such as BBVA, Mastercard, Rappi, Vogue, Ruffles, and Sabritas.

Their services include social media, digital media, BTL, design and branding, web and eCommerce solutions, and multimedia marketing.

📍 Address: Periférico 3395, Jardines del Pedregal, CDMX

¡Llévame a Conqr!

Futurité ⭐

>Futurité has expanded to Cancún, Querétaro, and Guadalajara. With 15 years of experience, they offer a variety of digital marketing services, including social media management, Google Ads (SEM), graphic design, app development, and digital advertising campaigns.

📍 Address: Plaza Tanarah, Floor 21, Av. José Vasconcelos 345-Ote, Santa Engracia, 66267 San Pedro Garza García, N.L.

Pubsa

A Paid Media agency founded in 2011, specializing in performance marketing. They have been a Google Premier Partner since 2016 and a Microsoft Partner since 2022. Their clients include HEB, iShop, Coppel Access, and Prada Mexico.

📍 Address: Calle Detroit, Number 9, Interior 104, Colonia Nochebuena, Benito Juárez, CDMX.

Octopus

Founded in 2014 and based in Cancún, Octopus focuses on eCommerce strategies and has worked with Cartier, Honda, Rolex, Dell, and Vice. They have won awards such as Best Marketing Agency by Designrush and Best Agency in Quintana Roo by Merca 2.0.

📍 Address: Avenida Bonampak Mz 1 Lote 4 y 5, SMZ 8, Cancún, Quintana Roo 77504, MX

Cocktail Marketing

With 380+ successful projects across 15+ countries, Cocktail Marketing provides integrated marketing strategies for brands like Manpower, Tecnológico de Monterrey, and Farmacias Similares.

📍 Address: Norte 1M, Col. Panamericana, Gustavo A. Madero, 07770, CDMX.

Lemon Digital

Lemon Digital focuses on web development, SEO, content marketing, and social media advertising. Their email marketing strategy includes newsletters, sales funnels, and campaign performance analysis.

📍 No physical offices in Mexico, but they serve clients remotely.

Marketeros Agencia

With offices in Spain, Mexico, and Colombia, Marketeros specializes in results-driven digital marketing, focusing on inbound strategies, web design, SEO, and content marketing.
📍Address: Calle Mariano Escobedo 131, Valle de Anáhuac Sección A, Mexico, MX

How We Selected the Best Digital Marketing Agencies in Mexico

To compile this list, we analyzed their SERP ranking on Semrush for the keyword “digital marketing agency” in Mexico. This search was conducted on January 14, 2025, by the Marketing4eCommerce team.

Would you like more details on any agency or help selecting the best fit for your business? Let us know! 🚀

The post These are the best digital marketing agencies in Mexico (2025) appeared first on Marketing4eCommerce English.

Enrique Aguilera (Barcelona, 1972) is the CO-Founder and CEO of Quarizmi Adtech. since 2014 they have been helping companies to maximize the potential of their Ads account. They use their own technology based on the cloud and their system are closely linked with Google Ads, which allows them to have an instant reaction to the constant changes.

They are a spanish company that now is focusing their business in SMEs in the United States.

The Interview

First things first…We have heard your company, a solution for optimizing Google Ads campaigns using artificial intelligence, Quarizmi, has already turned 10 years old. Congratulations! Do you remember how everything was at the beginning? How did this idea take shape in 2014, when no one was talking about AI except from sci-fi films?

Thank you! When we started Quarizmi in 2014, AI in advertising was almost unheard of. We saw an opportunity to automate and scale Google Ads campaigns beyond human capabilities by using AI to predict user intent, expand keyword coverage, and optimize bids dynamically. A decade later, AI-driven advertising is the norm, but we were ahead of the curve in proving its potential.

We all want the easiest and simplest way to save time and resources. The endless possibilities of Google Ads automation can be a very effective call effect. You are a clear advocate of doing it manually instead of using Google method, is that right? Why?

Not exactly—we believe in automation but advocate for better automation. Google’s built-in automation works within its ecosystem, often prioritizing Google’s interests, while Quarizmi’s AI optimizes campaigns with a more advanced, independent approach focused purely on maximizing advertiser performance and efficiency.

Since Google Ads has become more focused on using artificial intelligence to automate its campaigns, it has also been committed to “giving more control to the advertiser”. How has this change been received in the industry, and how should Google Ads be used now if you are just starting out?

Google’s push for AI-driven automation has been met with mixed reactions—while it simplifies campaign management, it also reduces transparency and control. For beginners, the key is to start with Google’s automation but layer in third-party tools or strategies, like Quarizmi, to ensure smarter optimization and better ROI.

In the case of Quarizmi, what sets you apart from other existing solutions? How does it work?

Quarizmi goes beyond Google’s automation by using proprietary AI to predict demand, expand keyword coverage, and optimize bids dynamically, ensuring better performance at scale. Unlike standard tools, our technology continuously discovers and tests new opportunities, maximizing conversions while maintaining full transparency and control for advertisers.

Internationalization is a big step to take. When was the moment you decided to jump into other countries? Why? Which was the “chosen one”, the first country you went in? Do you have any plans to expand to more countries?

We expanded internationally early on because digital advertising has no borders, and our AI-driven approach works across markets. The U.S. was our first major expansion due to its competitive landscape and high adoption of Google Ads. We continue to grow globally, always looking for markets where our technology can drive significant value for advertisers.

Although it is a Spanish company, Enrique, you are based in Boston. Was it a structural decision to boost U.S. business or just because it’s more fun to say you live in the state of Massachusetts? 😉

A bit of both! Moving to Boston was a strategic decision to be closer to the U.S. market, where demand for AI-driven ad solutions is high. Plus, being in a city with world-class innovation hubs like MIT and Harvard creates an inspiring environment for technology and entrepreneurship.

What are the differences between the Spanish and American market? What can Quarizmi offer to SME in the US? How much of your business volume is currently in this market?

The U.S. market is more competitive, with higher CPCs and a stronger adoption of AI-driven ad solutions, while Spain has a more conservative approach to automation. Quarizmi helps U.S. SMEs scale efficiently by automating keyword expansion and bid optimization, unlocking growth without requiring large in-house teams. Today, the U.S. represents a significant share of our business, as it’s one of the most advanced and high-potential markets for Google Ads.

What advice would you give to your 2005 self if you could travel back in time?

I’d tell myself to take more risks, move faster, and not be afraid of failure—every challenge is a learning opportunity. Also, I’d remind myself that the biggest innovations often start as ideas that seem too early or too ambitious.

This industry has evolved a lot in the last few years. In two or three years, we will be talking about topics that we can’t even imagine right now. What are your future plans for Quirizmi? What are the new trends that will mark the Google Ads environment this year? Because with Google… you never know.

At Quarizmi, we’re focused on pushing AI-driven automation even further, giving advertisers more control and transparency in an increasingly black-box environment. This year, we expect trends like AI-powered creative optimization, deeper audience insights, and Google’s continued push for automated campaign types like Performance Max to reshape the industry—so staying ahead means combining automation with smarter, data-driven strategies.

What headline about Quarizmi would you like to read in Marketing4eCommerce a year from now?

Google opens its Ads platform to external AI algorithms—Quarizmi leads the way in smarter, more profitable campaign optimization.

Quick quiz

In 2021, we interviewed you in our Spanish version. Has anything changed since then?

• What is the first social network you open in the morning? LinkedIn
• iOS or Android? iOS
• App or web? Web
• In which eCommerce and how long ago did you make your last online purchase? Apple
• And what was it? Earpods (not airpods)
• Last book read? The Myth of Normal, de Gabor Mate
• Recommend us a fiction series: Mad Men
• What website have you come across lately that has surprised you for the better? Superhuman – the best email ever, I would be very sad if someone told me I could not use it anymore.
• What’s your favorite thing to do that has nothing to do with digital? Walk, I walk at least 10K a day, every day.
• Let’s make a magic chain: Who do you think we should interview? Why? Ouali Benmeziane, a very dynamic professional in eCommerce world in USA and Latam.

The post Enrique Aguilera, CEO of Quarizmi: “The biggest innovations often start as ideas that seem too ambitious” appeared first on Marketing4eCommerce English.

Market share dynamics on Amazon have shifted over the past few months, revealing a new landscape where sellers based in China now make up more than 50% of the leading sellers on Amazon.com. This is highlighted in a recent report by the consultancy Marketplace Pulse.

Current market distribution on Amazon.com

Nearly two years ago, the percentage of American sellers fell below 50%, but the market distribution remained such that no country’s sellers made up more than half of the total on the platform. This has recently changed, with China now holding over 50% of the market share, the U.S. approximately 45%, and the rest belonging to sellers from other countries.

The report also points out that some international sellers legally establish their companies in the United States or use U.S. addresses and registrations to sell on Amazon, implying that the actual share of American sellers on Amazon.com is below 45%.

The impact of Amazon haul

In November 2023, the e-commerce giant launched Amazon Haul in the U.S., a low-cost section available only on mobile devices, designed to compete with platforms like Temu and Shein. To boost its success, Amazon employed aggressive discount strategies typical of such marketplaces. Additionally, a “Made in China” section was included.

According to Marketplace Pulse, all Amazon Haul sellers are based in China, similar to Temu. However, not all products sold are manufactured in the Asian country.

Chinese sellers are shifting production to countries like Vietnam to avoid tariffs. Moreover, China accounts for less than half of the low-cost imports to the United States from Asia. Despite China’s declining share in imports, Chinese sellers on Amazon continue to grow and generate hundreds of billions of dollars in global sales on the marketplace.

Photo: GPT4

The post 50% of the leading sellers on Amazon.com are Chinese appeared first on Marketing4eCommerce English.

This livestream shopping platform specialized in trading collectibles (cards, comics, and sneakers) has achieved a significant milestone by securing $265 million in its Series E funding round. This latest investment elevates the company’s valuation to an impressive $4.97 billion, underlining the growing potential of livestream shopping in the U.S. market.

Whatnot is a unicorn that was built on the idea of bringing people together through eCommerce and helping sellers make money doing what they love.

What is Whatnot

Whatnot defines theirselves as a social marketplace where you can buy your favorites products or, if you are a seller, a place where you can make your businnes grow.

The fact that it is “social” allows you to interact with other buyers and even the sellers during the process, as it is a liveshopping format where you can buy the items live. In this way, the host running the live can create a bond with the viewers, thus strengthening the customer base.

Founded in 2019 by Grant LaFontaine and Logan Head, Whatnot has carved a niche by catering to collectors. While competitors like TikTok Shop often target fashion or beauty products, Whatnot focuses on items such as sports trading cards, memorabilia, and collectibles. Over time, the platform has expanded to include categories like electronics, clothing, and even live plants.

How to use Whatnot

When you log in to Whatnot you have to choose to be a seller or a buyer.

After that, you can browse through the different categories, view the different streams and join one of them. During the live stream you can buy the items immediately or through an auction system. In addition, you can access the “Sold” and “Puchased” sections where you will see the products you missed. You can access via web or app, as they have for iOs and Android devices.

They also have a specific section for sellers where they explain different aspects to start selling on the platform.

These are the categories you can find at Whatnot:

• Movies
• Antiques and Vintage Decor
• Arts & Handmade
• Comics
• Anime & Manga
• Trading Card Games
• Stickers
• Sports Cards
• Toys & Hobbies
• Candles and Aromatherapy
• Electronics
• Rocks & Crystals
• Coins & Money
• Knives & Hunting
• Estate Sales & Storage Units
• Sports Memorabilia
• Sneakers & Streetwear
• Bags & Accessories
• Beauty
• Jewelry
• Music
• Video Games
• Home & Garden
• Men’s Fashion
• Women’s Fashion
• Baby & Kids
• Golf
• And Whatnot

Some of the keys to Whatnot’s success are its unique selling features. The platform’s “sudden death” auctions ensure the last bidder wins, creating an engaging and competitive experience for buyers. Recent innovations include flash sales, which allow for time-sensitive discounts during live streams, fostering a sense of urgency with a countdown timer. Additionally, a rewards system introduced last year enables buyers to earn perks through achievements, enhancing customer loyalty.

Plans for the future

The new funding will enable Whatnot to expand its operations and diversify into new categories, including art, golf, and vinyl records, targeting an even broader audience. A portion of the capital will also support the development of advanced seller tools aimed at helping vendors streamline inventory management and order processing. This investment reflects the confidence of major players like Avra, DST Global, and Greycroft, who co-led the round.

Whatnot has plans to launch in Australia next month and expand into Europe later this year. Currently, Whatnot is available in the U.S., the U.K., Canada, France, Germany, Austria, The Netherlands, and Belgium.

Whatnot has also announced its first-ever tender offer, allocating $72 million to buy back shares. This move reflects the company’s commitment to its 600 full-time employees by demonstrating financial stability and prioritizing workforce investment.

The round was backed by prominent investors like Andreessen Horowitz (a16z), CapitalG, and Y Combinator, Whatnot has raised approximately $746 million to date. This funding momentum, paired with the platform’s innovative approach to collector-driven commerce, positions Whatnot as a trailblazer in the rapidly evolving world of livestream shopping.

The post What is Whatnot: the livestreaming shopping platform that has just raised $265 million appeared first on Marketing4eCommerce English.

The streets are shimmering, adorned with lights and decorations; the most prepared shoppers have already begun their purchases, and Christmas carols once again become the soundtrack of December. The holiday season has arrived, but this time of year would not be the same without the original and heartwarming advertising campaigns through which brands aim to captivate their audiences and make their way into wish lists for Santa Claus.

That is why we have selected 10 Christmas campaigns that could even win over the Grinch himself. Let’s dive in!

1. Disney
2. Apple
3. Coca Cola
4. Olipop
5. JD Sports
6. Starbucks
7. Barbour and Shaun The Sheep
8. Urban Outfitters
9. Aldi
10. Zalando

1.Disney

In its Christmas advertisement, Disney does what it does best: telling a heartwarming story. Friendship, as in many of the company’s creations, is the central theme of this touching ad. The protagonists are a boy and a charming, adventurous little octopus eager to explore the world, gradually forming a genuine bond.

Throughout the video, subtle references to Disney movies and characters can be spotted, such as Buzz Lightyear, Goofy, Star Wars, and Iron Man. Even the octopus sitting atop the boy’s head is reminiscent of Ratatouille. The video’s soundtrack features an adaptation of the song “Part of Your World” from The Little Mermaid, beautifully capturing the longing to discover the world. The ad was developed by Adam & Eve/DDB and directed by Taika Waititi.

As the ad concludes: “The greatest journeys start with a dream.”

2. Apple

This Christmas, Apple shows us how technology helps people connect with the world while improving their quality of life. The story focuses on a man with hearing loss who, year after year, watches his daughter grow and witnesses her increasing passion for playing the guitar. Finally, the father can fully enjoy his daughter’s talent thanks to the new hearing aid feature integrated into Apple’s AirPods.

The ad was created by Apple’s agency, TBWA\Media Arts Lab, and notably premiered on December 3rd, aligning with the International Day of Persons with Disabilities.

3.Coca Cola

The second ad in this campaign, created this year using artificial intelligence, illustrates the journey of Coca-Cola’s iconic trucks as they ensure the beloved beverage reaches every home for Christmas.

Additionally, the brand has introduced the “Create Real Magic” platform, accessible via QR codes on product packaging or through a web search. This AI-powered experience allows users to interact with Santa Claus and create a personalized snow globe through their conversation.

4. Olipop

The original soda from the United States is known for focusing on healthy ingredients instead of loading up on spoonfuls of sugar. They use their own formula called Olismart, which includes a blend of botanical ingredients, plant fibers, and prebiotics, each hand-selected for its distinct biological support benefits.

In their holiday commercial, they introduce two yetis named Oli and Pop, who want to celebrate Christmas with the rest of the town by gifting them healthy sodas. However, the townspeople are afraid of them. At one point, Oli and Pop give up and leave the bag of sodas in the middle of the town. A little girl finds the sodas and realizes that the fearsome snow-dwelling pair only wanted to make their Christmas better with an Olipop soda. In the end, the townspeople visit the yetis’ home to celebrate the holidays together, drinking, of course, an Olipop Vintage Cola.

The campaign was produced by the agency Callen.

5. JD Sports

This year in their holiday commercial, the sportswear brand JD Sports showcases people from diverse cultures and age groups celebrating Christmas in their unique ways. All these individuals are dressed in clothing available at any of their stores.

Throughout the audiovisual piece, we see each protagonist spending time with their family—whether that means their parents, siblings, or friends. The message they aim to convey is that “family is forever,” regardless of whether they have been part of your life from the beginning or have recently joined it.

The agency behind this campaign is Uncommon.

6. Starbucks

This year, TBWA/London, the agency behind the well-known and hipster coffee shop Starbucks’ holiday commercial, opts for a 30-second animated video.

It combines 2D characters and stop-motion animation. The protagonist of the video illustrates the stress that the holiday season can bring—crowds, endless tasks, and the last-minute shopping to be done… moments when you can barely stop for a second. However, when he arrives at a Starbucks, the man finds a moment to relax, enjoy a coffee, and take a breath amidst the holiday frenzy.

7. Barbour and Shaun the sheep

The clothing brand Barbour once again teams up with Shaun the Sheep, Bitzer, and their friends to celebrate the holidays and sing some carols. However, it is too cold in the village to sing. That’s where Barbour comes in, providing them with scarves and hats so they can get warmer and be able to sing. The spot ends with the slogan, “Give the gift of warmth with Baabour,” playing on the sound that sheep make.

On their website, you can see the clothes Shaun and his friends wear in the video, along with access to the making-of, as the creators used stop-motion techniques. The Aardman team is behind the production.

8. Urban Outfitters

9. Aldi

Kevin the Carrot has renewed his contract for this Christmas. Aldi once again chooses this heroic character to save the holiday season before the villains steal the Christmas spirit. It is none other than Santa Claus who contacts Kevin, and together with his wife Katie, they manage to bring the Christmas spirit back to all the residents of the town. The commercial was produced by McCann.

Many customers eagerly await each year to see how Kevin’s story continues, as he has become a central character in the homes of Aldi’s loyal shoppers. Additionally, on their website, you can learn about all the characters, and by clicking on them, you can view offers on vegetables, Christmas recipes, and even holiday gift recommendations, depending on which character you click on.

10. Zalando

The moment after a shower when we sit, wrapped in a towel, staring at a fixed point is something we can all relate to. The holiday season, or any occasion that involves a celebration, often requires a dress code. In this campaign called “What do I wear,” we follow a woman in a towel as she attends various social events, where she is judged by the attendees because her outfit doesn’t match the occasion.

Ultimately, the woman turns to Zalando’s recommendations.  She finds the perfect outfit after having that existential pause while figuring out what to wear. The campaign was produced by the agency Mother.

The post The best Christmas campaigns of 2024 appeared first on Marketing4eCommerce English.

Alibaba International has launched the latest version of Pic Copilot, an innovative AI-driven design tool tailored to enhance image and video creation for eCommerce. This platform streamlines tasks such as background editing and ad generation while incorporating advanced features like virtual product try-ons and themed graphic templates.

Enhancing visuals with real eCommerce data

Pic Copilot leverages real eCommerce data sourced from Alibaba International to improve the quality of product visuals. Early versions revealed that small- and medium-sized enterprises (SMEs) and key opinion leaders (KOLs) prioritize graphics that drive sales rather than focusing solely on aesthetics.

The updated version features a model with 250 million parameters and a sales-driven annotation methodology. This approach analyzes how background elements in images influence click-through rates across over 240 product categories, enabling the tool to optimize both visual appeal and commercial performance.

Key Features for the U.S. Market

With its U.S. launch, Pic Copilot introduces notable functionalities, including a virtual try-on feature designed to accommodate various skin tones and body types. This feature incorporates over 160 virtual models representing four main skin tones, emphasizing diversity and inclusion. Additionally, users can upload personal images for use as models—an ideal solution for fashion entrepreneurs seeking to save on photoshoot costs.

Pic Copilot also offers thematic templates tailored to major U.S. events and holidays, such as Independence Day, Thanksgiving, Christmas and St. Patrick’s Day. These templates help businesses customize content for seasonal campaigns with ease.

Black Friday Success

During the Black Friday trial period, more than 35,000 users employed Pic Copilot to create marketing materials, producing over 200,000 pieces of content. This resulted in an average savings of $200 per user while simplifying promotional campaign creation.

The virtual try-on feature proved especially popular, enabling 10,000 merchants to generate over 80,000 model images. This eliminated the need for costly photoshoots, saving businesses thousands of dollars each.

Free Credits for SMEs

To encourage adoption, Alibaba offers 50 free credits to new SMEs registered in the U.S., allowing them to update marketing materials for up to 15 products at no cost. This initiative aims to democratize access to advanced design tools and support small- and medium-sized businesses in standing out in a competitive marketplace.

Pic Copilot exemplifies Alibaba International’s commitment to eCommerce innovation, providing tailored technological solutions for local markets. With this tool, SMEs and KOLs save time and resources while focusing on visually driven strategies that boost sales.

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It’s official, TikTok Shop is now available in Spain and Ireland. The marketplace platform of the Chinese social network has begun its first phase of rollout, allowing exclusive sales to businesses and vendors located in these countries. Starting today, you can shop at stores that are active on the platform.

TikTok Shop is the result of combining the unique creativity of the social network with shopping, providing a captivating and personalized experience for users and an effective platform for sellers.

The marketplace will include shopping videos and live shopping directly in the For You Feed, enabling brands and creators in Spain to sell directly through in-app shopping content.

Shopping and Selling Formats on TikTok Shop

One of the standout features of TikTok Shop as a marketplace is its integration within a social network, which allows its buying and selling functionalities to be showcased through dynamic formats that capture the audience’s attention. These include:

Live Shopping

Sellers and creators can host livestreaming sessions to offer real-time shopping experiences, enhancing connections with their audience. This allows sellers to demonstrate their products live, offer exclusive promotions, or organize giveaways. Meanwhile, buyers can ask questions and get real-time answers while interacting with the rest of the community.

Direct Product Purchase Access in the For You Feed

Products featured in TikToks that appear in the For You Feed can be purchased directly on the platform. This gives sellers a native solution for adding products to videos in an organic and creative way.

When a buyer clicks on the product link, they are directed to the product detail pages, where they can find more information (such as colors, dimensions, shipping details, and return information) and even contact the seller.

If the buyer decides to purchase the product, they can click the “Buy Now” button to pay directly or add the product to their shopping cart for later purchase. Once they decide to complete the purchase, they’ll need to enter shipping details and will receive an order confirmation.

Product Showcase

This feature lets users explore product listings, read reviews, and purchase directly from the brand’s profile. Sellers can create customized product collections directly from their TikTok profile.

Affiliate Program

Creators can partner with sellers and access new product marketing opportunities based on commissions. This means content creators can monetize their content in a new way by sharing products in their short videos or hosting TikTok Live sessions. Each seller can choose the affiliate plan that best fits their brand.

Ads for Stores

Sellers have the option to purchase advertising space on TikTok to promote their TikTok Shop stores. This is an effective way to be discovered and reach new audiences without leaving the platform.

Secure Payment

Lastly, TikTok works with trusted third-party payment platforms to ensure a secure, fast, and easy payment process in TikTok Shop.

• How to earn money as a creator on TikTok Shop

How to Start Selling on TikTok Shop

We have reached out to TikTok to learn about their seller admission process, and they explained that, for now, the active brands in the marketplace have been selected by the TikTok team. This means the platform itself has contacted sellers, offering them, by express invitation, to be the first to start selling on TikTok Shop.

For brands or sellers who have not been contacted but wish to have a presence on TikTok Shop, they will be able to access the TikTok Shop Seller Center and register starting February 2025.

Similarly, registration instructions are available on the TikTok Shop Academy. A resource for businesses, creators, and customers to access educational content and discover platform policies.

Photo: TikTok

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TikTok Shop has been launched in Spain and Ireland, and businesses and content creators are quickly embracing this new marketplace, which has already seen success in other countries such as the United States, Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam.

The arrival of TikTok Shop in new markets has been eagerly anticipated, particularly in Europe, especially now as ByteDance’s leading platform faces a potential ban in the United States.

How Creators Can Register on TikTok Shop

Creators play a crucial role in this new marketplace. They can promote products from businesses selling on TikTok Shop and earn commissions on sales.

1. Visit your TikTok profile and click on the menu icon in the upper right corner.
2. Select TikTok Studio and navigate to TikTok Shop for creators.
3. Ensure you meet the requirements and confirm you’re over 18 years old:
   • Have more than 2,000 followers.
   • Adhere to community guidelines.
   • Have posted a video on TikTok in the last 28 days.

To verify your age, you can choose one of the following methods:

• Age estimation using a photo
• Credit card verification: a small, temporary charge will be made to authenticate your card, and it will be refunded afterward.
• Take a selfie with your ID.

Once you’re accepted on the platform, go to the settings menu in your profile. You’ll need to verify your identity by providing all the information TikTok requires, including an ID and another document, such as a utility bill showing your address.

TikTok will verify your details in approximately 24 hours, after which you can add your tax information to receive sales commissions. If you have more questions, TikTok has set up a TikTok Shop Academy for creators. 

Getting Started on TikTok Shop as a Creator

Once TikTok verifies your information and you are approved, you will gain access to your tools panel and the TikTok Shop Creator Center. Here, you can:

• Explore the product marketplace to find items from various brands to promote
• Incorporate products into your content, whether in short videos or live streams
• Request product samples to try and include in your content
• Receive personalized suggestions that align with your brand and audience
• Track your earnings and performance

As a creator, your task is to produce content that resonates with your audience and promotes the product, enabling your followers to purchase it through your link.

How to Add Products to Your TikTok Shop Showcase

1. Enter the TikTok Shop Creator Center
2. Visit the Product Marketplace
3. When you find a product of interest, click “Add” beneath the product details.
4. After adding, a new button will appear to request a sample. This will allow you to demonstrate the product to your audience, potentially increasing trust. Remember, you can select up to 5 free samples, so choose wisely.

There may be some issues and challenges due to its recent launch, but you can resolve them by contacting TikTok Support.

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