Perhaps you believe that anyone can manage your social profiles at a low cost, but the truth is that to develop digital strategies adapted to your business and improve communication with customers (among many other functions), you must have the help of professionals. The best option is to go to a specialized social media agency that will advise you in this process.
This ranking brings together the main social media and content management agencies in the sector. It focuses on content (blogs, relationship with influencers, social media publication), not on investment in advertisements on social platforms (social ads).
Social media channels help to achieve greater notoriety, increase the presence and image of brands, attract traffic to websites and obtain customer data. There are many specialized agencies that plan and execute effective communication plans that differentiate you from the competition and improve metrics.
Having solved that problem, another one appears: Which content agency to choose? To help you make this decision, for years we have compiled an annual ranking with the best social media and content management agencies in Spain.
Determining the best social media agencies in Spain is not an easy task. We could use many criteria for this: their prestige in the industry, their performance on social media, customer opinions, etc. And even if we approached it from all aspects, we still couldn’t determine for sure which ones are the best, because the same agency can do a great job with one brand and not so much with another, just by changing the sector, by being a different type of brand, or even by the professionals involved in the campaign.
Just like last year, to create this list, we sent a direct survey to more than 160 Spanish agencies, of which 62 participated and only the first 50 appear. This is a fundamental aspect of our ranking: it is based on business data, provided by the agencies themselves.
The consulted parameters that determined the positions were:
The procedure to define the positions was as follows: we made a specific ranking for each of the aforementioned criteria. Each of them determined a position for each company (from 1 to 62). In the final table, all of those partial classifications were added up, resulting in a median: the lower the median position, the better the ranking.
Without many surprises, the top 5 ranking remained quite similar to 2022. Thinketers once again led the list, while Imagina rose two positions and Elogia fell one. Burns and Good Rebels complete the first 5 positions in fourth and fifth place, respectively. Burns rose two steps and Good Rebels fell two.
Closing the top 10 are: Roi Up Group, Estudio34, Alkemy, SIDN Digital Thinking, and Voilà Media (MioGroup), all making their debut in the ranking.
First, a note from the director of Marketing4ecommerce, Rubén Bastón:
“This year we have simplified the system with which we show the classification. After several editions we have noticed that showing so crudely the exact place that each agency occupied in each criterion, this generated constant inflation year after year that ran the risk of losing credibility in the final result of the same.For this reason, for the first time we will only show the positions occupied by each agency and, if applicable, the one occupied in the previous edition.
Our work is the same and we value the same criteria mentioned above. After receiving the data sent to us by the agencies, we compare them with previous years. If something catches our attention, we ask the participants and after those INTENSE verifications, we show you the list with the 50 agencies with the best aggregate results”
(the agencies highlighted in bold are those that participated in 2022):
Your email address will not be published. Required fields are marked *
Δ