Truly understanding your customers on Amazon is not just about reviewing product rankings or sales reports. Those figures show what has already happened, but they do not explain what attracted the buyer before clicking.
To optimize your sales strategy, you need data that covers the entire customer journey: from the first search to the final purchase. This is where advanced analytics comes into play. And with tools such as Search Query Performance from Helium10, you are able to achieve this.
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Keyword research can truly be a thorny path, because it is not enough to simply review ranking positions. You must consider the search terms your customers use, how frequently they search, and where your product appears. Why is this important? Because this knowledge allows you to verify if you are appearing in the correct searches, if users are clicking your product when they see it, and if instead of receiving those clicks yourself, your competitors are taking them.
Furthermore, it is also essential to understand the “why” behind these actions. For example, why might impressions surpass search volume if your product appears both organically and via sponsored ads? Have you ever asked yourself this question?
Having visibility is excellent, but visibility without conversion is of very little value. It is important to know how many clicks you receive per keyword, what percentage of clicks end up on your product, and compare your conversions to those of your competitors. In this way, you can disregard hypotheses and focus on what is truly working for you.
One of the most valuable aspects is knowing where you nearly secured a sale. With these data points you can identify:
However, remain calm marketer; it is not always your entire brand that is underperforming: sometimes it is specific products that are holding back performance. Selecting the right tool should allow you to analyze at both levels in order to make timely corrections.
This tool provides insights based on direct data from Amazon, not estimations. That means you can clearly view: real search volume, click-through rate (CTR) and conversion rate, the number of clicks and sales your brand receives, first-page appearances, items added to cart, and purchases within 24 hours.
Among its functionalities, you will also find the ability to:
Additionally, it enables you to compare performance by week (unlike Seller Central, which only allows you to view individual periods).
With this information you can detect:
One of the main advantages of this tool is that you do not need to download any document to determine what is working and what is not. Your CTR and conversion ratios are automatically calculated both for your ASIN (Amazon Standard Identification Number) and your market, saving you from having to download reports and allowing you to view the results at a glance with Helium10.
The real advantage is not in accumulating metrics, but in translating them into decisions: which keywords to strengthen, which pages to optimize, and where to invest your budget.
The Search Query Performance Tool from Helium 10 helps you see what customers truly do on Amazon and to make decisions based on data, not on assumptions.
Would you like to discover how your customers behave on Amazon? With this tool, you will have the answer. Moreover, by utilizing our link, you will receive a 20% discount for 6 months:
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